Airbnb Market Analytics, Statistics and Data in Fort-de-France, Martinique, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fort-de-France? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fort-de-France:
How much do Airbnb hosts make on average per month in Fort-de-France?
The short-term rental market in Fort-de-France shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,016 per month
- Strong performing properties (top 25%) make $1,679 or more
- Best-in-class properties (top 10%) achieve $2,570+ monthly
- Entry-level properties (bottom 25%) typically earn around $480
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fort-de-France
The market in Fort-de-France shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fort-de-France
Daily rates in Fort-de-France vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $71 per night
- Strong performing properties (top 25%) secure $104 or more
- Best-in-class properties (top 10%) pull in $184+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Fort-de-France
Peak Season (March, February, April)
- Revenue peaks at $1687.90 per month
- Occupancy rates reach 54.59%
- Daily rates average $108.28
Shoulder Season
- Revenue averages $1285.01 per month
- Occupancy maintains 43.32%
- Daily rates hold at $100.68
Low Season (January, October, September)
- Revenue drops to $984.20 per month
- Occupancy decreases to 32.16%
- Daily rates adjust to $96.15
Is it still profitable to do Airbnb in Fort-de-France in 2025?
Yes! Fort-de-France demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $1285 and With 336 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fort-de-France
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Baie des Flamands | A stunning beach area that attracts visitors with its beautiful sands and crystal-clear waters. Ideal for beach lovers and water sports enthusiasts, making it a prime spot for vacation rentals. | Flamands Beach, Anse des Cayes, Nikki Beach, Tamon Bay, Baie de Saint-Jean |
| Centre Ville | The bustling downtown area with its shops, restaurants, and cultural attractions. It's perfect for guests who want to be in the heart of the action and explore the local culture. | Fort Saint-Louis, Place de la Savane, La Bibliothèque Schoelcher, Cathedral of Our Lady of Assumption, Markets of Fort-de-France |
| Schoelcher | A popular residential area just outside Fort-de-France, known for its beaches and family-friendly atmosphere. Attracts tourists looking for a quieter stay with easy access to the city. | Plage de l'Anse Mitan, Schoelcher Museum, Parc Lavotowsky, Salines Beach, Jardin de Balata |
| Sainte-Luce | A charming coastal town located further south, famous for its beautiful beaches and local markets. Great for tourists seeking a more relaxed seaside experience. | Anse Gros Raisins, Anse Dufour Beach, Village of Sainte-Luce, L'Anse Noir, Cultural Center |
| Petit Bourg | A picturesque area near Fort-de-France, known for its lush landscapes and hiking trails. Ideal for nature lovers and those who enjoy outdoor activities. | Distillerie Depaz, Morne Rouge, Montagne Pelée, Hiking trails, Plantation Mc Ivor |
| Le Lamentin | A suburban area with local charm, ideal for guests who want to experience everyday life in Martinique away from the tourist crowds. Close to the airport and shops. | Shopping centers, Cultural events, Botanical Gardens, Local eateries, Marina of Le Lamentin |
| Le François | Famous for its beautiful islets and luxury villas, attracting visitors looking for idyllic scenery and water activities like sailing and snorkeling. | Îles du François, Historical sites, Maritime excursions, Lagoon views, Anse Champagne |
| Les Trois-Îlets | A well-known tourist area with plenty of amenities and attractions, including golf courses and historical sites. Great for vacation rentals with excellent amenities. | La Pointe du Bout, Golf de la Martinique, Musee de la Pagerie, Balneotherapy centers, Tourist Marina |
Do you need a license for Airbnb in Fort-de-France?
We recommend checking directly with Fort-de-France's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fort-de-France
Blue Horizon Apartment
Entire Place • 3 bedrooms
Appartement Sea Tea
Entire Place • 2 bedrooms
Duplex Z'abricot
Entire Place • 3 bedrooms
CREOLE BAY CONFORT + PRIVATE HOT TUB WITH SEA VIEW
Entire Place • 1 bedroom
Sky blue apartment
Entire Place • 1 bedroom
Villa Eldorado-6 à 10 personnes
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Fort-de-France
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Romain Et Cyrielle | 10 | $190,388 | 58 | 1.90/5.0 |
| Rémi | 7 | $120,793 | 242 | 4.16/5.0 |
| Tomas | 8 | $102,927 | 59 | 3.46/5.0 |
| Apolline | 4 | $81,698 | 35 | 3.51/5.0 |
| Jeanluc | 2 | $66,903 | 29 | 4.58/5.0 |
| Jefferson | 4 | $57,687 | 67 | 4.66/5.0 |
| Jean Michel | 4 | $57,431 | 597 | 4.72/5.0 |
| Annie | 1 | $41,789 | 8 | 5.00/5.0 |
| Carl | 2 | $40,831 | 23 | 4.58/5.0 |
| Frederic | 1 | $40,108 | 27 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fort-de-France
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with apartment & condo and house properties comprising 94.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.0% combined)
Room Capacity Distribution
Analysis of 336 properties in Fort-de-France shows that 1 bedroom properties are most prevalent, making up 54.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.5% of all listings.
Key Insights
- Most common: 1 bedroom (54.5%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 76.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 336 properties in Fort-de-France reveals that 2 guests properties dominate the market, representing 47% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 72.3% of the market.
Key Insights
- Most common capacity: 2 guests (47% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 72.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 336 properties in Fort-de-France, the most common availability pattern is 271-366 days (52.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (52.7%)
- Most common booking duration: 31-90 days (28.6%)
- Properties with high availability (180+ days): 78.9%
- Properties with long-term bookings (180+ days): 22.6%
Minimum Stay Distributions
1 Night
39 listings
12.9% of total
2 Nights
70 listings
23.1% of total
3 Nights
82 listings
27.1% of total
4-6 Nights
78 listings
25.7% of total
7-29 Nights
22 listings
7.3% of total
30+ Nights
12 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.0%
- Mid-length stays (4-6 nights) represent 25.7% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 63.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.8% of total
Super Strict 30 Days
1 listings
0.4% of total
Non-refundable
1 listings
0.4% of total
Flexible
103 listings
37.7% of total
Moderate
91 listings
33.3% of total
Firm
27 listings
9.9% of total
Strict
45 listings
16.5% of total
Key Insights
- Flexible is the preferred policy at 37.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.0% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jul, Mar, averaging 56 days
- Shortest booking windows are in Dec, Oct, Sep, averaging 32 days
- Spring shows the longest average booking window at 50 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Fort-de-France
Below is the distribution of amenities across listings in Fort-de-France:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.3% of total guests, indicating a significant local market share.
- Primary international markets: Canada (13.5%) and Guadeloupe (9.9%)
- French is the top language at 42.2%, followed by English (41%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Paris and Montreal markets
- Develop localized content for Canada and Guadeloupe
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fort-de-France. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Soufrière | 91 | $3,796 | $267.19 | 49% |
| Coolie Town | 86 | $3,662 | $407.03 | 45% |
| Gros Islet | 78 | $3,117 | $389.29 | 42% |
| Cap Estate | 20 | $3,112 | $482.61 | 33% |
| Pigeon Island | 40 | $2,958 | $345.84 | 41% |
| Belvedere | 18 | $2,600 | $227.97 | 48% |
| Woodford Hill | 14 | $2,211 | $172.16 | 42% |
| Piaye | 21 | $2,174 | $176.74 | 41% |
| Rodney Bay | 224 | $2,099 | $204.59 | 42% |
| Bois D'orange | 52 | $2,011 | $264.13 | 36% |
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