Airbnb Market Analytics, Statistics and Data in Saint-Denis, Ile-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Denis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Denis:
How much do Airbnb hosts make on average per month in Saint-Denis?
The short-term rental market in Saint-Denis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,061 per month
- Strong performing properties (top 25%) make $3,907 or more
- Best-in-class properties (top 10%) achieve $6,132+ monthly
- Entry-level properties (bottom 25%) typically earn around $988
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Denis
The market in Saint-Denis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Denis
Daily rates in Saint-Denis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $235 or more
- Best-in-class properties (top 10%) pull in $381+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Saint-Denis
Peak Season (May, June, March)
- Revenue peaks at $4090.28 per month
- Occupancy rates reach 49.60%
- Daily rates average $227.20
Shoulder Season
- Revenue averages $2879.22 per month
- Occupancy maintains 43.95%
- Daily rates hold at $195.19
Low Season (November, December, January)
- Revenue drops to $1372.14 per month
- Occupancy decreases to 36.40%
- Daily rates adjust to $170.15
Is it still profitable to do Airbnb in Saint-Denis in 2025?
Yes! Saint-Denis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2879 and As a mature market with 1298 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Denis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Plaine Saint-Denis | A vibrant neighborhood known for its cultural diversity and close proximity to the Stade de France. Ideal for guests attending events at the stadium or visiting nearby attractions. | Stade de France, Canal de l'Ourcq, Parc de la Légion d'Honneur, Théâtre Gérard Philipe, Cité du Cinéma |
| Saint-Denis City Center | The historic heart of Saint-Denis, featuring stunning architecture and a rich history. Perfect for travelers interested in culture and heritage. | Basilique de Saint-Denis, Saint-Denis Market, La Cité du Cinéma, La Grande Mosque of Saint-Denis, Le Parc de la Légion d'Honneur |
| Stade de France area | This area caters to sports fans and concert-goers, providing convenient lodging options for events at the Stade de France, which hosts major sports and music events. | Stade de France, Parc de la Villette, AccorHotels Arena |
| Porte de Paris | Easily accessible via public transport, this area offers both urban living and leisure options, making it suitable for visitors exploring Paris and its suburbs. | Porte de Paris, Fort de la Briche, Les Docks de Saint-Denis, Château de Saint-Denis |
| La Villette | An artistic and cultural hub with parks and museums, attracting families and those interested in education and entertainment. | Parc de la Villette, Cité des Sciences et de l'Industrie, Philharmonie de Paris |
| Carrefour Pleyel | A rapidly developing area with good transport links to Paris, it's popular among young professionals and tourists looking for convenience and access to the city. | Place de la République, Immeuble 6 avec Restaurant B, local cafes and boutiques |
| Les Portes de Montmartre | The gateway to Montmartre, this area attracts tourists who want to explore the artistic history while enjoying modern accommodations. | Sacré-Cœur Basilica, Place du Tertre, Montmartre Vineyards |
| Saint-Denis - La Courneuve | Known for its diverse community and cultural influences, this area is appealing for budget-conscious travelers and those looking for unique local experiences. | Parc Georges-Valbon, Cité du Cinéma, local cultural festivals |
Do you need a license for Airbnb in Saint-Denis?
We recommend checking directly with Saint-Denis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Denis
Luxury House/ jacuzzi/ 15’ Paris/Stade de France
Entire Place • 3 bedrooms
House near Stade de France
Entire Place • 3 bedrooms
Amazing Street art Paris/ Stade de France/Disney
Entire Place • 4 bedrooms
The Game Arena Stade de France + Parking
Entire Place • 1 bedroom
Large apartment with terrace/stadium of France
Entire Place • 3 bedrooms
Fabulous architect house/garden near Paris
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint-Denis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yasmina | 10 | $648,476 | 683 | 4.83/5.0 |
| Sassa | 5 | $504,236 | 148 | 3.83/5.0 |
| Maria | 6 | $397,973 | 149 | 3.04/5.0 |
| Melanie | 6 | $336,522 | 345 | 4.85/5.0 |
| Adrien | 8 | $267,711 | 514 | 4.78/5.0 |
| Tanedice | 4 | $196,315 | 330 | 4.89/5.0 |
| Julien | 7 | $189,170 | 218 | 3.46/5.0 |
| David | 8 | $169,038 | 978 | 4.75/5.0 |
| Maeva | 9 | $166,250 | 991 | 2.46/5.0 |
| Christian | 2 | $158,696 | 113 | 4.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Denis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.7%), with apartment & condo and house properties comprising 97.0% of inventory
- Untapped potential in boutique & hotels, others segments (3.0% combined)
Room Capacity Distribution
Analysis of 1,298 properties in Saint-Denis shows that 1 bedroom properties are most prevalent, making up 47.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.7% of all listings.
Key Insights
- Most common: 1 bedroom (47.7%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 74.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,298 properties in Saint-Denis reveals that 4 guests properties dominate the market, representing 31.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 4 guests (31.1% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,298 properties in Saint-Denis, the most common availability pattern is 271-366 days (58.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (58.8%)
- Most common booking duration: 1-30 days (30%)
- Properties with high availability (180+ days): 79.3%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
393 listings
38.1% of total
2 Nights
336 listings
32.6% of total
3 Nights
126 listings
12.2% of total
4-6 Nights
89 listings
8.6% of total
7-29 Nights
30 listings
2.9% of total
30+ Nights
58 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.7%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 82.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.3% of total
Refundable
1 listings
0.1% of total
Flexible
195 listings
26.8% of total
Moderate
221 listings
30.4% of total
Firm
144 listings
19.8% of total
Strict
165 listings
22.7% of total
Key Insights
- Moderate is the preferred policy at 30.4% of listings
- The market shows a balanced distribution between guest-friendly (57.2%) and strict (42.5%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 85 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 36 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Saint-Denis
Below is the distribution of amenities across listings in Saint-Denis:
Traveler Demographics
Key Insights
- Domestic travelers make up 36.8% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (15.5%) and United States (11.7%)
- English is the top language at 48.2%, followed by French (27.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Denis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Verdelot | 12 | $4,465 | $309.56 | 49% |
| Chaintreaux | 11 | $4,115 | $284.01 | 35% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Dourdan | 15 | $4,071 | $238.91 | 53% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Millançay | 12 | $3,769 | $505.81 | 37% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Tournan-en-Brie | 13 | $3,514 | $287.08 | 50% |
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