Airbnb Market Analytics, Statistics and Data in Paris, Ile-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Paris? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Paris:
How much do Airbnb hosts make on average per month in Paris?
The short-term rental market in Paris shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,226 per month
- Strong performing properties (top 25%) make $5,744 or more
- Best-in-class properties (top 10%) achieve $9,721+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,659
Revenue Variations by Month
Occupancy Rates Throughout the Year in Paris
The market in Paris shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Paris
Daily rates in Paris vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $177 per night
- Strong performing properties (top 25%) secure $297 or more
- Best-in-class properties (top 10%) pull in $494+ per night
- Entry-level properties (bottom 25%) earn around $112
Daily Rate Variations by Month
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Seasonality patterns in Paris
Peak Season (June, May, April)
- Revenue peaks at $5692.23 per month
- Occupancy rates reach 60.31%
- Daily rates average $274.10
Shoulder Season
- Revenue averages $4580.22 per month
- Occupancy maintains 50.25%
- Daily rates hold at $254.63
Low Season (November, December, January)
- Revenue drops to $3208.55 per month
- Occupancy decreases to 41.88%
- Daily rates adjust to $235.50
Is it still profitable to do Airbnb in Paris in 2025?
Yes! Paris demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $4580 and As a mature market with 45164 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Paris
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Le Marais | Historic district known for its narrow medieval lanes, trendy boutiques, and vibrant LGBTQ+ scene. A prime spot for tourists who want a flavor of Parisian charm and culture. | Place des Vosges, Picasso Museum, Carnavalet Museum, Rue des Francs-Bourgeois, Marché des Enfants Rouges |
| Montmartre | Famous artistic neighborhood that offers stunning views of the city, a bohemian atmosphere, and iconic landmarks. A must-see for those wanting to capture the essence of Paris. | Sacré-Cœur Basilica, Place du Tertre, Montmartre Museum, Dalí Paris, Moulin Rouge |
| Saint-Germain-des-Prés | Chic area renowned for its cafés, art galleries, and bookstores. It attracts affluent tourists and intellectuals looking for a sophisticated Parisian experience. | Café de Flore, Les Deux Magots, Luxembourg Gardens, Saint-Germain-des-Prés Church, Musée Delacroix |
| Latin Quarter | Vibrant and youthful atmosphere filled with students, lively bars, and historic sites. Perfect for those looking for a more bohemian side of Paris. | Sorbonne University, Panthéon, Rue Mouffetard, Jardin des Plantes, Shakespeare and Company |
| Champs-Élysées | One of the most famous avenues in the world, lined with shops, theaters, and cafés, making it a popular area for high-end tourists. | Arc de Triomphe, Lido de Paris, Grand Palais, Jardin des Champs-Élysées, Café Francais |
| Opéra | Central neighborhood that boasts magnificent architecture, close to luxury shopping, and cultural institutions, attracting both tourists and business guests. | Palais Garnier, Galeries Lafayette, Printemps Haussmann, Place Vendôme, Opéra Comique |
| Canal Saint-Martin | Trendy and picturesque area known for its scenic canals, artsy vibe, and hip cafés, perfect for young travelers and locals alike. | Canal de l'Ourcq, Place de la République, Maison de l'Architecture, Marché de la Villette, Le Louxor |
| Bastille | Historic area near the iconic Place de la Bastille and known for its nightlife and dining scene. Attracts younger crowds and nightlife enthusiasts. | Place de la Bastille, Opéra Bastille, Promenade Plantée, Marché Bastille, Theatre de la Bastille |
Do you need a license for Airbnb in Paris?
Yes, Paris requires a license for operating an Airbnb. Current market data shows 63% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Paris
Sweett | Boccador V
Entire Place • 5 bedrooms
Urban Flat 121 - Urban Gorgeous Flat in Montorguei
Entire Place • 5 bedrooms
Exceptional apartment w/ AC in the heart of Paris
Entire Place • 4 bedrooms
Le Bourgeois du Luxembourg
Entire Place • 3 bedrooms
Outstanding 7 bedrooms apartment in Montorgueil
Entire Place • 7 bedrooms
StGermain Odeon Penthouse Terrace View AC!!! (5BR)
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Paris
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sweett | 140 | $17,574,314 | 5075 | 3.94/5.0 |
| David Et Warren | 192 | $15,471,895 | 5830 | 4.26/5.0 |
| Merveil | 99 | $15,465,410 | 4510 | 4.29/5.0 |
| Studioprestige | 161 | $15,408,666 | 5874 | 4.49/5.0 |
| Cédric De ClickYourFlat | 235 | $11,564,645 | 9369 | 3.74/5.0 |
| Michael & Johanna | 109 | $11,161,641 | 3211 | 4.43/5.0 |
| Sébastien | 317 | $8,826,343 | 9269 | 3.27/5.0 |
| Ludovic | 111 | $7,310,149 | 3002 | 4.42/5.0 |
| Élise & Sébastien | 36 | $7,081,033 | 9167 | 4.84/5.0 |
| Veeve | 175 | $5,925,223 | 539 | 1.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Paris
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.7%), with apartment & condo and boutique & hotels properties comprising 98.4% of inventory
- Untapped potential in boutique & hotels, house, others segments (4.7% combined)
Room Capacity Distribution
Analysis of 45,164 properties in Paris shows that 1 bedroom properties are most prevalent, making up 59.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.1% of all listings.
Key Insights
- Most common: 1 bedroom (59.7%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 79.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 45,164 properties in Paris reveals that 2 guests properties dominate the market, representing 40.1% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 68.0% of the market.
Key Insights
- Most common capacity: 2 guests (40.1% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 68.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 45,164 properties in Paris, the most common availability pattern is 271-366 days (43.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (43.5%)
- Most common booking duration: 91-180 days (25.9%)
- Properties with high availability (180+ days): 69.4%
- Properties with long-term bookings (180+ days): 32.0%
Minimum Stay Distributions
1 Night
6773 listings
17.7% of total
2 Nights
10345 listings
27% of total
3 Nights
7963 listings
20.8% of total
4-6 Nights
5909 listings
15.4% of total
7-29 Nights
1470 listings
3.8% of total
30+ Nights
5810 listings
15.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.7%
- Mid-length stays (4-6 nights) represent 15.4% of listings
- Monthly+ stays (15.2%) suggest a stable extended-stay market
- High market flexibility with 65.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
23 listings
0.1% of total
Refundable
30 listings
0.1% of total
Super Strict 30 Days
225 listings
0.7% of total
Super Strict 60 Days
248 listings
0.8% of total
Flexible
5848 listings
18.4% of total
Moderate
9521 listings
29.9% of total
Firm
7786 listings
24.5% of total
Strict
8129 listings
25.6% of total
Key Insights
- Moderate is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (48.3%) and strict (50.1%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 104 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 51 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Paris
Below is the distribution of amenities across listings in Paris:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (28.8%) and United Kingdom (14.4%)
- English is the top language at 53.1%, followed by French (20.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for France and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Paris. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Verdelot | 12 | $4,465 | $309.56 | 49% |
| Chaintreaux | 11 | $4,115 | $284.01 | 35% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Dourdan | 15 | $4,071 | $238.91 | 53% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Millançay | 12 | $3,769 | $505.81 | 37% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Tournan-en-Brie | 13 | $3,514 | $287.08 | 50% |
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