Étaples Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Étaples in 2025? Explore comprehensive Airbnb analytics for Étaples, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Étaples, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in Étaples, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Étaples Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Étaples Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Étaples (2025)
Understanding the monthly revenue variations for Airbnb listings in Étaples is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Étaples is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Étaples across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,632+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,784 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,078 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Étaples
Étaples Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Étaples STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Étaples:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Étaples
Average Daily Rate (ADR) Airbnb Trends in Étaples (2025)
Effective short term rental pricing strategy in Étaples involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Étaples typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Étaples
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Airbnb Seasonality Analysis & Trends in Étaples (2025)
Peak Season (August, July, May)
- Revenue averages $2,059 per month
- Occupancy rates average 52.0%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,218 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $118
Low Season (January, February, November)
- Revenue drops to average $945 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $123
Seasonality Insights for Étaples
- The Airbnb seasonality in Étaples shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Étaples's highest earning potential, with monthly revenues capable of climbing to $2,783, occupancy reaching a high of 69.0%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $876, occupancy could drop to 23.4%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Étaples.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Étaples seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Étaples (2025)
Exploring the top neighborhoods for short-term rentals in Étaples? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Canche | Scenic area known for its beautiful landscapes and proximity to the Canche River. Ideal for nature lovers and those seeking a peaceful retreat close to the coast. | Canche River, Nature reserves, Scenic walking trails, Local wildlife, Biking routes |
| Etaples Market Square | Vibrant market area central to Etaples, offering local produce and artisan goods. Great for tourists wanting to experience the local culture and cuisine. | Weekly markets, Cafés and restaurants, Local shops, Historical buildings, Cultural events |
| Nausicaa Aquarium | One of the largest aquariums in Europe, located nearby in Boulogne-sur-Mer. A major attraction for families and marine life enthusiasts. | Marine exhibits, Interactive displays, Family-friendly activities, Educational tours, Ocean views |
| St. Michel's Church | A historical landmark with beautiful architecture. Attracts visitors interested in history and culture. | Gothic architecture, Historical tours, Cultural heritage, Local art |
| Fort National | Historic fortification with great views of the coast. A popular spot for tourists interested in military history and photography. | Coastal views, Historical significance, Walking tours, Photography spots, Gift shops |
| Le Touquet-Paris-Plage | Nearby beach resort town known for its stunning beaches and upscale atmosphere. Attracts tourists and luxury travelers. | Beautiful beaches, Golf courses, Shopping avenues, Cafés and beach bars, Water sports activities |
| Etaples Fishing Port | A working fishing port with local charm. Ideal for guests interested in seafood and maritime activities. | Fishing boats, Seafood restaurants, Local fish markets, Scenic views, Maritime culture |
| Dunes of the Canche | Natural park featuring impressive dunes and unique landscapes. Perfect for outdoor activities and nature exploration. | Hiking trails, Bird watching, Dune systems, Picnic areas, Nature photography |
Understanding Airbnb License Requirements & STR Laws in Étaples (2025)
While Étaples, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Étaples to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Étaples (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Étaplesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large house with garden, Le Touquet-Etaples
Entire Place • 5 bedrooms
La Vigie ~ Villa facing the Canche River
Entire Place • 4 bedrooms
House 2 steps from the Port and the Etaples market
Entire Place • 4 bedrooms
"La Mouette Bleue" - 8 pers. garden and bike garage
Entire Place • 4 bedrooms
Home, The Huttière facing Canche
Entire Place • 4 bedrooms
La Perle du Littoral
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Étaples (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Étaples based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emilie & Jean-Christophe | 4 | $80,662 | 525 | 4.93/5.0 |
| Catherine | 1 | $58,946 | 17 | 4.88/5.0 |
| Jérôme | 4 | $48,315 | 36 | 4.76/5.0 |
| Airbnb Etaples | 3 | $47,288 | 320 | 4.88/5.0 |
| Alexandre | 1 | $43,657 | 10 | 4.70/5.0 |
| Kompaore | 3 | $40,860 | 68 | 4.73/5.0 |
| Anthony | 1 | $36,766 | 119 | 4.72/5.0 |
| Sandrine | 1 | $36,710 | 13 | 4.92/5.0 |
| Marie-Hélène | 3 | $36,378 | 18 | 4.92/5.0 |
| Aurelien | 2 | $32,180 | 325 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Étaples.
Dive Deeper: Advanced Étaples STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Étaples. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÉtaples Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Étaples
- The Étaples Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Étaples, House properties are the most common (50.8%), reflecting the local real estate landscape.
- Houses represent a significant 50.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.6%) offer potential for unique stay experiences.
Étaples Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Étaples
- The dominant room capacity in Étaples is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Étaples, indicating a high concentration in these sizes.
- A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Étaples.
Étaples Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Étaples
- The most common guest capacity trend in Étaples vacation rentals is listings accommodating 4 guests (34.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Étaples STR market, accounting for 57.1% of listings.
- 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Étaples.
- On average, properties in Étaples are equipped to host 4.7 guests.
Étaples Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Étaples
- The most common availability pattern in Étaples falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Étaples (46.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Étaples Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
18.5% of total
2 Nights
54 listings
43.5% of total
3 Nights
5 listings
4% of total
4-6 Nights
3 listings
2.4% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
38 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Étaples is 2 Nights, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.0%) of the Étaples Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Étaples, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.5% of Étaples hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- A 2-night minimum appears standard (43.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Étaples.
Étaples Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.9% of total
Flexible
26 listings
22.4% of total
Moderate
35 listings
30.2% of total
Firm
38 listings
32.8% of total
Strict
16 listings
13.8% of total
Cancellation Policy Insights for Étaples
- The prevailing Airbnb cancellation policy trend in Étaples is Firm, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.8% market standard in Étaples.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Étaples.
Étaples STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Étaples
- The overall average booking lead time for vacation rentals in Étaples is 40 days.
- Guests book furthest in advance for stays during February (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Étaples.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Étaples averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Étaples (2025)
Amenity Prevalence
Amenity Insights for Étaples
- Essential amenities in Étaples that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Étaples: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Étaples to stay competitive.
Étaples Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Étaples
- The typical guest profile for Airbnb in Étaples consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.2% of guests.
- Key international markets include France (82.2%) and United Kingdom (7.5%).
- Top languages spoken are French (49.5%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Étaples Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morienval | 12 | $4,731 | $382.71 | 28% |
| Lo-Reninge | 16 | $4,729 | $435.11 | 40% |
| La Poterie-Cap-d'Antifer | 13 | $4,115 | $273.09 | 46% |
| Luneray | 13 | $3,538 | $598.01 | 38% |
| Rosoy-en-Multien | 17 | $3,290 | $340.82 | 48% |
| Caumont | 12 | $3,112 | $300.91 | 46% |
| Aix-en-Issart | 10 | $3,009 | $272.14 | 40% |
| Saint-Étienne-la-Thillaye | 24 | $2,897 | $345.50 | 35% |
| Gommecourt | 10 | $2,873 | $266.55 | 42% |
| Beauchamps | 12 | $2,832 | $302.59 | 30% |