Airbnb Market Analytics, Statistics and Data in Étaples, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Étaples? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Étaples:
How much do Airbnb hosts make on average per month in Étaples?
The short-term rental market in Étaples shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,309 per month
- Strong performing properties (top 25%) make $2,291 or more
- Best-in-class properties (top 10%) achieve $3,424+ monthly
- Entry-level properties (bottom 25%) typically earn around $704
Revenue Variations by Month
Occupancy Rates Throughout the Year in Étaples
The market in Étaples shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Étaples
Daily rates in Étaples vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $129 or more
- Best-in-class properties (top 10%) pull in $204+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Étaples
Peak Season (August, July, May)
- Revenue peaks at $2814.45 per month
- Occupancy rates reach 68.95%
- Daily rates average $126.32
Shoulder Season
- Revenue averages $1727.65 per month
- Occupancy maintains 37.21%
- Daily rates hold at $120.37
Low Season (November, December, January)
- Revenue drops to $740.87 per month
- Occupancy decreases to 19.65%
- Daily rates adjust to $117.15
Is it still profitable to do Airbnb in Étaples in 2025?
Yes! Étaples demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1728 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Étaples
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Étretat Beach | Famous for its stunning white chalk cliffs and picturesque views. Attracts tourists for beach activities and scenic hikes, making it a prime location for vacation rentals. | Étretat Cliffs, Plage d'Étretat, Chapelle Notre-Dame de la Garde, Golf d'Étretat, Sentier des Douaniers |
| Le Touquet-Paris-Plage | A chic coastal town known for its beautiful beaches and upscale amenities. Popular with families and travelers seeking a luxurious beach experience. | Le Touquet Beach, Shopping at Le Touquet, Parc Naturel de la Baie de Somme, Aqualud Water Park, Le Touquet Golf |
| Berck-sur-Mer | A charming seaside resort with a long sandy beach and various outdoor activities. Renowned for its kite festival, making it attractive for families and budget travelers. | Berck Beach, Kite Festival, Les Phoques (seals), Parc d'Attractions, Promenade du Front de Mer |
| Fort-Mahon-Plage | A family-friendly beach town with a serene atmosphere. Ideal for those looking for nature and outdoor activities, including water sports and biking. | Fort-Mahon Beach, Baie d'Authie, Parc Bagatelle, Nature Reserve, Walking trails |
| Le Crotoy | Known for its stunning bay views and charming village atmosphere. Great for nature lovers and those seeking a peaceful getaway. | Le Crotoy Beach, Maison de la Baie de Somme, Bird Watching, Marshlands, Scenic Boat Tours |
| Camiers | A quieter coastal town with easy access to more vibrant locations. Ideal for visitors looking for relaxation and beach leisure. | Camiers Beach, Center Parcs, Hiking Trails, Local Markets, Lakes |
| Montreuil-sur-Mer | A fortified medieval town with charming streets and historical sites. Popular for cultural tourism and history enthusiasts. | Montreuil Castle, Ramparts, Place d'Armes, Local Museums, Café Culture |
| Saint-Valéry-sur-Somme | Picturesque town located at the mouth of the Somme River, known for its medieval architecture and beautiful harbor. Attractive to tourists interested in history and scenic views. | Saint-Valéry Harbor, Church of Saint-Martin, Baie de Somme, Old Town, Walking Paths |
Do you need a license for Airbnb in Étaples?
We recommend checking directly with Étaples's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Étaples
Home, The Huttière facing Canche
Entire Place • 4 bedrooms
Large house with garden, Le Touquet-Etaples
Entire Place • 5 bedrooms
Bienvenue à la maison
Entire Place • 3 bedrooms
Duplex du Pont Rose: Apartment 6-8 people
Entire Place • 3 bedrooms
Soledad notre Havre de paix
Entire Place • 2 bedrooms
"la Mouette Bleue"-8 pers. garden and garage bikes
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Étaples
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emilie & Jean-Christophe | 4 | $105,053 | 525 | 4.93/5.0 |
| Jérôme | 4 | $97,541 | 56 | 3.56/5.0 |
| Marie-Hélène | 4 | $60,354 | 30 | 4.92/5.0 |
| Catherine | 1 | $59,567 | 17 | 4.88/5.0 |
| 343570958 | 1 | $50,687 | 10 | 5.00/5.0 |
| Airbnb Etaples | 3 | $46,897 | 298 | 4.89/5.0 |
| Julien | 1 | $45,328 | 23 | 5.00/5.0 |
| Louisa | 1 | $41,057 | 11 | 4.91/5.0 |
| Kompaore | 3 | $40,934 | 68 | 4.73/5.0 |
| Olivier | 3 | $40,135 | 36 | 4.60/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Étaples
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with house and apartment & condo properties comprising 94.2% of inventory
- Untapped potential in unique stays segments (0.8% combined)
Room Capacity Distribution
Analysis of 121 properties in Étaples shows that 2 bedrooms properties are most prevalent, making up 35.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.0% of all listings.
Key Insights
- Most common: 2 bedrooms (35.5%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 62.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Étaples reveals that 4 guests properties dominate the market, representing 38.8% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 62.0% of the market.
Key Insights
- Most common capacity: 4 guests (38.8% of market)
- Least common capacity: 3 guests (2.5% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 62.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Étaples, the most common availability pattern is 181-270 days (37.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38% of properties).
Key Insights
- Most common availability window: 181-270 days (37.2%)
- Most common booking duration: 91-180 days (38%)
- Properties with high availability (180+ days): 71.9%
- Properties with long-term bookings (180+ days): 28.1%
Minimum Stay Distributions
1 Night
24 listings
21.2% of total
2 Nights
66 listings
58.4% of total
3 Nights
7 listings
6.2% of total
4-6 Nights
4 listings
3.5% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
10 listings
8.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.6%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (8.8%) suggest a stable extended-stay market
- High market flexibility with 85.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
23 listings
21.3% of total
Moderate
34 listings
31.5% of total
Firm
33 listings
30.6% of total
Strict
17 listings
15.7% of total
Key Insights
- Moderate is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (52.8%) and strict (46.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jul, May, averaging 63 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 32 days
- Summer shows the longest average booking window at 60 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Étaples
Below is the distribution of amenities across listings in Étaples:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (7.5%) and Belgium (6.7%)
- French is the top language at 50.6%, followed by English (34%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Étaples. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.86 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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