Airbnb Market Analytics, Statistics and Data in Wimereux, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wimereux? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wimereux:
How much do Airbnb hosts make on average per month in Wimereux?
The short-term rental market in Wimereux shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,469 per month
- Strong performing properties (top 25%) make $2,345 or more
- Best-in-class properties (top 10%) achieve $3,530+ monthly
- Entry-level properties (bottom 25%) typically earn around $827
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wimereux
The market in Wimereux shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wimereux
Daily rates in Wimereux vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $152 or more
- Best-in-class properties (top 10%) pull in $209+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Wimereux
Peak Season (August, July, May)
- Revenue peaks at $3278.81 per month
- Occupancy rates reach 73.22%
- Daily rates average $136.22
Shoulder Season
- Revenue averages $1838.61 per month
- Occupancy maintains 40.03%
- Daily rates hold at $131.26
Low Season (February, December, January)
- Revenue drops to $779.32 per month
- Occupancy decreases to 19.72%
- Daily rates adjust to $125.60
Is it still profitable to do Airbnb in Wimereux in 2025?
Yes! Wimereux demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1839 and With 412 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wimereux
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de Wimereux | A beautiful sandy beach that attracts tourists looking for sun, sea, and relaxation. Ideal for families and those wanting to enjoy beach activities. | Wimereux Beach, Beachfront cafés, Water sports activities, Promenade de la Plage, Coastal walks |
| Village de Wimereux | A charming village known for its traditional architecture and serene atmosphere. Popular with travelers who appreciate local culture and history. | Église de Wimereux, locally owned shops, Cafés and restaurants, Art galleries, Historical landmarks |
| Wimereux's Coastal Path | A picturesque walkway along the coastline, perfect for cycling and walking enthusiasts. It offers stunning sea views and access to nature. | Les Deux Caps Nature Reserve, Scenic views, Cycling paths, Walking trails |
| Wimereux Golf Club | A scenic golf club that attracts golf enthusiasts from all over. Ideal for those looking for a tranquil outdoor activity. | 18-hole golf course, Clubhouse with dining, Stunning views of the coast |
| Local Markets | Wimereux hosts local markets that provide a taste of regional products and crafts. Visitors can enjoy fresh produce and local delicacies. | Weekly market, Local artisan crafts, Food stalls, Culinary experiences |
| Nearby Boulogne-sur-Mer | Just a short drive away, this larger town offers more attractions, shopping, and dining options. Great for those seeking a variety of experiences. | Nausicaá (Aquarium), Historic old town, Shopping areas, Restaurants, Cultural events |
| Cap Gris-Nez | A nearby natural area famous for breathtaking coastal views and hiking. Perfect for nature lovers and outdoor adventurers. | Hiking trails, Beach access, Views of the English Channel, Historical monuments |
| Wimereux Historical Sites | Exploring the rich history of Wimereux can be very appealing, especially for history buffs and those interested in local heritage. | Old British and French Military Forts, War memorials, Historical walks, Local museums |
Do you need a license for Airbnb in Wimereux?
We recommend checking directly with Wimereux's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wimereux
Villa 12 pers, Downtown, 200m from the beach
Entire Place • 6 bedrooms
House with terraces, Clos gardens, sea view
Entire Place • 3 bedrooms
Charming Wimereusian villa
Entire Place • 6 bedrooms
Villa Sara
Entire Place • 4 bedrooms
La RivOpale, house 11 pers. 500m from the beach
Entire Place • 5 bedrooms
Villa, 9 pers, city center, 2min from the beach
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Wimereux
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stéphanie | 3 | $173,639 | 90 | 4.85/5.0 |
| Christian | 5 | $121,212 | 295 | 4.87/5.0 |
| Marie | 3 | $115,768 | 62 | 4.96/5.0 |
| Patricia | 5 | $100,909 | 185 | 4.84/5.0 |
| Véronique | 2 | $90,834 | 91 | 4.86/5.0 |
| Guillaume | 4 | $82,360 | 117 | 4.80/5.0 |
| Arnaud | 1 | $82,004 | 40 | 5.00/5.0 |
| Emmanuel | 3 | $76,480 | 454 | 4.89/5.0 |
| Olivia | 1 | $75,086 | 22 | 4.82/5.0 |
| Edouard | 1 | $73,042 | 37 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wimereux
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.6%), with apartment & condo and house properties comprising 97.3% of inventory
- Untapped potential in boutique & hotels, others segments (2.6% combined)
Room Capacity Distribution
Analysis of 412 properties in Wimereux shows that 1 bedroom properties are most prevalent, making up 35.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 1 bedroom (35.7%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 412 properties in Wimereux reveals that 4 guests properties dominate the market, representing 37.6% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 57.8% of the market.
Key Insights
- Most common capacity: 4 guests (37.6% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 57.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 412 properties in Wimereux, the most common availability pattern is 181-270 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.3% of properties).
Key Insights
- Most common availability window: 181-270 days (37.1%)
- Most common booking duration: 91-180 days (39.3%)
- Properties with high availability (180+ days): 73.5%
- Properties with long-term bookings (180+ days): 27.2%
Minimum Stay Distributions
1 Night
59 listings
15.3% of total
2 Nights
236 listings
61.1% of total
3 Nights
32 listings
8.3% of total
4-6 Nights
21 listings
5.4% of total
7-29 Nights
16 listings
4.1% of total
30+ Nights
22 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.4%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 84.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
2.9% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
68 listings
17.7% of total
Moderate
115 listings
29.9% of total
Firm
72 listings
18.8% of total
Strict
117 listings
30.5% of total
Key Insights
- Strict is the preferred policy at 30.5% of listings
- The market shows a balanced distribution between guest-friendly (47.6%) and strict (49.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 87 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 41 days
- Summer shows the longest average booking window at 87 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Wimereux
Below is the distribution of amenities across listings in Wimereux:
Traveler Demographics
Key Insights
- Domestic travelers make up 50.6% of total guests, indicating a significant local market share.
- Primary international markets: Belgium (33.8%) and Germany (6.4%)
- French is the top language at 42.3%, followed by English (34.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Lille and Brussels markets
- Develop localized content for Belgium and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wimereux. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.86 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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