Airbnb Market Analytics, Statistics and Data in Tourcoing, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tourcoing? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tourcoing:
How much do Airbnb hosts make on average per month in Tourcoing?
The short-term rental market in Tourcoing shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,317 per month
- Strong performing properties (top 25%) make $2,543 or more
- Best-in-class properties (top 10%) achieve $4,152+ monthly
- Entry-level properties (bottom 25%) typically earn around $644
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tourcoing
The market in Tourcoing shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tourcoing
Daily rates in Tourcoing vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $132 or more
- Best-in-class properties (top 10%) pull in $216+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Tourcoing
Peak Season (June, May, April)
- Revenue peaks at $2790.82 per month
- Occupancy rates reach 45.94%
- Daily rates average $134.90
Shoulder Season
- Revenue averages $1894.01 per month
- Occupancy maintains 42.94%
- Daily rates hold at $116.46
Low Season (December, September, January)
- Revenue drops to $1055.11 per month
- Occupancy decreases to 38.65%
- Daily rates adjust to $103.36
Is it still profitable to do Airbnb in Tourcoing in 2025?
Yes! Tourcoing demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1894 and With 256 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tourcoing
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre-ville de Tourcoing | The city center of Tourcoing is vibrant and accessible, appealing to visitors looking for urban experiences, shopping, and dining. It serves as a hub for cultural attractions and local events. | Tourcoing Market, Theatre de Tourcoing, Parc Clemenceau, Musee de la Toile de Jouy, Eglise Saint-Christophe |
| Place Charles de Gaulle | This central square is a focal point of the city, surrounded by cafes and shops, making it a popular spot for both locals and visitors. Its lively atmosphere and proximity to attractions provide a great draw for Airbnb guests. | La Piscine Museum, Tourcoing Art Gallery, Place Charles de Gaulle, Cafes and Restaurants, Local Shopping |
| Jean-Baptiste Lebas Park | This park is an attractive green space in the city, perfect for families and outdoor enthusiasts. Proximity to the park enhances the appeal for guests who enjoy nature and open spaces. | Jean-Baptiste Lebas Park, Children’s Play Areas, Walking Trails, Outdoor Events, Picnic Spots |
| Tourcoing-Lille Tramway Area | The tramway facilitates easy access between Tourcoing and Lille, making it attractive for those wanting to explore both cities. It's particularly appealing to travelers interested in transportation accessibility. | Lille Metropole, Tram Stations, Shopping Centers, Cafes Along the Tram Route, Cultural Events |
| Porte de France District | This district is a mix of residential and commercial areas with an industrial heritage. Its charm and unique character attract visitors interested in urban exploration and history. | Historic Buildings, Industrial Architecture, Local Street Art, Unique Shops, Cafes |
| Tourcoing's Art District | Known for its creative scene, this area is filled with galleries, studios, and vibrant street art, making it ideal for arts enthusiasts and cultural tourists. | Contemporary Art Galleries, Street Art Tours, Cultural Workshops, Artistic Events, Local Artists |
| Roncq and the surrounding vicinity | Nearby Roncq offers a quieter suburban experience while still being close to Tourcoing, appealing to families and travelers looking for a peaceful stay with access to urban amenities. | Parks and Recreational Areas, Local Restaurants, Community Events, Access to Lille, Shopping |
| Cultural Events Venues | Tourcoing hosts various cultural events throughout the year, drawing visitors for festivals and performances. Hosting in proximity to these venues can attract event-goers. | Cultural Festivals, Concert Venues, Exhibition Spaces, Theater Performances, Community Gatherings |
Do you need a license for Airbnb in Tourcoing?
We recommend checking directly with Tourcoing's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tourcoing
Green Love Suite
Entire Place • 1 bedroom
4-bedroom house centre, near the metro + car park
Entire Place • 4 bedrooms
Home _ near Lille
Entire Place • 4 bedrooms
Renovated 3 bedroom house with terrace
Entire Place • 3 bedrooms
Loveroom O devil of pleasures with a hot tub
Entire Place • 1 bedroom
3 bedroom house with courtyard, near metro
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tourcoing
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 31 | $1,023,588 | 1059 | 4.64/5.0 |
| Louis | 18 | $256,269 | 1143 | 4.67/5.0 |
| 423953472 | 9 | $238,123 | 61 | 3.49/5.0 |
| Ludovic | 3 | $152,056 | 178 | 4.47/5.0 |
| Marie | 6 | $148,416 | 352 | 4.54/5.0 |
| Samuel | 7 | $118,486 | 329 | 4.91/5.0 |
| Welkeys | 3 | $86,840 | 63 | 4.30/5.0 |
| Gaetan | 8 | $85,218 | 36 | 4.19/5.0 |
| Sébastien | 3 | $84,939 | 36 | 4.75/5.0 |
| Europe | 1 | $74,536 | 9 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tourcoing
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.6%), with apartment & condo and house properties comprising 96.1% of inventory
- Untapped potential in boutique & hotels, others segments (3.9% combined)
Room Capacity Distribution
Analysis of 256 properties in Tourcoing shows that 1 bedroom properties are most prevalent, making up 45.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.0% of all listings.
Key Insights
- Most common: 1 bedroom (45.7%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 66.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 256 properties in Tourcoing reveals that 2 guests properties dominate the market, representing 32.4% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 2 guests (32.4% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 256 properties in Tourcoing, the most common availability pattern is 181-270 days (37.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.3% of properties).
Key Insights
- Most common availability window: 181-270 days (37.9%)
- Most common booking duration: 91-180 days (36.3%)
- Properties with high availability (180+ days): 73.4%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
90 listings
40.9% of total
2 Nights
70 listings
31.8% of total
3 Nights
5 listings
2.3% of total
4-6 Nights
27 listings
12.3% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
26 listings
11.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 12.3% of listings
- Monthly+ stays (11.8%) suggest a stable extended-stay market
- High market flexibility with 75.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.9% of total
Flexible
75 listings
35.5% of total
Moderate
93 listings
44.1% of total
Firm
16 listings
7.6% of total
Strict
25 listings
11.8% of total
Key Insights
- Moderate is the preferred policy at 44.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.6% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 67 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 27 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Tourcoing
Below is the distribution of amenities across listings in Tourcoing:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.7% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (6.1%) and United Kingdom (3.2%)
- French is the top language at 47.8%, followed by English (36.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for Belgium and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tourcoing. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
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