Airbnb Market Analytics, Statistics and Data in Saint-Omer, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Omer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Omer:
How much do Airbnb hosts make on average per month in Saint-Omer?
The short-term rental market in Saint-Omer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,184 per month
- Strong performing properties (top 25%) make $1,860 or more
- Best-in-class properties (top 10%) achieve $2,625+ monthly
- Entry-level properties (bottom 25%) typically earn around $693
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Omer
The market in Saint-Omer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Omer
Daily rates in Saint-Omer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $157+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
Get Live Saint-Omer Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Saint-Omer
Peak Season (April, June, August)
- Revenue peaks at $1891.11 per month
- Occupancy rates reach 64.67%
- Daily rates average $90.81
Shoulder Season
- Revenue averages $1447.13 per month
- Occupancy maintains 47.18%
- Daily rates hold at $87.68
Low Season (December, September, January)
- Revenue drops to $861.81 per month
- Occupancy decreases to 32.72%
- Daily rates adjust to $82.74
Is it still profitable to do Airbnb in Saint-Omer in 2025?
Yes! Saint-Omer demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1447 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Omer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Saint-Omer with historic buildings and a vibrant atmosphere. Ideal for tourists wanting to explore local culture and dining options. | Saint-Omer Cathedral, Belfry of Saint-Omer, Places des Armes, The Tourist Office, Canal of Saint-Omer |
| Saint-Omer Marshes | A unique natural landscape offering opportunities for outdoor activities such as hiking and bird watching. Great for nature lovers and eco-tourists. | Marshes of Saint-Omer, Lac de l'Aa, Birdwatching spots, Nature trails, Walking paths |
| Maroilles | A charming village known for its cheese and picturesque landscapes. Attracts visitors looking for a peaceful getaway and culinary experiences. | Maroilles Cheese Factory, Local farms, Scenic countryside, Restaurants serving local cuisine, Maroilles Abbey |
| Historical District | A rich historical area with museums and landmarks, appealing to history buffs and educational tourists. | Museum of the Saint-Omer, La Chartreuse, Historical architecture, St. Bertin's Abbey, The ramparts of Saint-Omer |
| Canal District | An area known for its canals, providing scenic views and relaxing walks. Popular among tourists interested in maritime heritage and outdoor leisure activities. | Walking along the canals, Canal boat tours, Bicycle paths, Parks along the waterways, Waterfront dining options |
| Gilles de Rais Park | A family-friendly park offering green spaces for picnics and play. Great for families and those looking to enjoy a day outdoors in a tranquil setting. | Playgrounds, Picnic areas, Walking trails, Events held in the park, Nearby local cafes |
| Cloister of Saint-Omer | A beautiful and serene area perfect for quiet contemplation, attracting visitors interested in religion and architecture. | Historic cloisters, Garden areas, Religious sites, Guided tours available, Photography opportunities |
| Local Markets | Vibrant local markets that showcase regional products and foods, drawing in food enthusiasts and those looking to experience local life. | Saint-Omer Market, Local artisan stalls, Food tasting opportunities, Cultural events, Seasonal festivals |
Do you need a license for Airbnb in Saint-Omer?
We recommend checking directly with Saint-Omer's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Omer
Au chemin du paradis Gite for 10 guests 4 *
Entire Place • 4 bedrooms
The Wellness Moment - With Private SPA
Entire Place • 1 bedroom
Secret of the safe
Entire Place • 3 bedrooms
Spacious apartment for 6 people
Entire Place • 2 bedrooms
Bernie's house at the foot of the cathedral
Entire Place • 3 bedrooms
Le Jardin Secret
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Saint-Omer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angélique Et Mylène | 9 | $165,817 | 893 | 4.74/5.0 |
| Bruno | 1 | $56,746 | 44 | 4.98/5.0 |
| Loïc | 2 | $44,877 | 132 | 4.96/5.0 |
| Aude | 3 | $44,115 | 86 | 3.21/5.0 |
| Catherine | 1 | $42,507 | 29 | 5.00/5.0 |
| Anne & Nicolas | 3 | $42,108 | 171 | 4.83/5.0 |
| Ludo | 2 | $38,727 | 228 | 4.89/5.0 |
| Damien | 2 | $36,430 | 71 | 4.84/5.0 |
| Alexandra | 3 | $32,673 | 120 | 4.76/5.0 |
| Bernadette | 1 | $32,198 | 13 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Omer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with apartment & condo and house properties comprising 96.2% of inventory
- Untapped potential in boutique & hotels, others segments (3.9% combined)
Room Capacity Distribution
Analysis of 104 properties in Saint-Omer shows that 1 bedroom properties are most prevalent, making up 49% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.2% of all listings.
Key Insights
- Most common: 1 bedroom (49%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 71.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Saint-Omer reveals that 4 guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 62.5% of the market.
Key Insights
- Most common capacity: 4 guests (31.7% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 62.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Saint-Omer, the most common availability pattern is 91-180 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.6% of properties).
Key Insights
- Most common availability window: 91-180 days (36.5%)
- Most common booking duration: 181-270 days (35.6%)
- Properties with high availability (180+ days): 57.7%
- Properties with long-term bookings (180+ days): 43.3%
Minimum Stay Distributions
1 Night
45 listings
45.9% of total
2 Nights
34 listings
34.7% of total
3 Nights
7 listings
7.1% of total
4-6 Nights
5 listings
5.1% of total
30+ Nights
7 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.6%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 87.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
28 listings
30.1% of total
Moderate
25 listings
26.9% of total
Firm
17 listings
18.3% of total
Strict
23 listings
24.7% of total
Key Insights
- Flexible is the preferred policy at 30.1% of listings
- The market shows a balanced distribution between guest-friendly (57.0%) and strict (43.0%) policies
- Firm policies are least common at 18.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 67 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 32 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Saint-Omer
Below is the distribution of amenities across listings in Saint-Omer:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (16.2%) and Belgium (5.2%)
- French is the top language at 46.2%, followed by English (37.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Omer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Kluisbergen | 17 | $3,675 | $393.52 | 41% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Ellezelles | 14 | $3,636 | $278.54 | 45% |
| Muids | 13 | $3,393 | $394.57 | 43% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights