Roubaix Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Roubaix in 2025? Explore comprehensive Airbnb analytics for Roubaix, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Roubaix, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 361 active listings.
Whether you're considering an Airbnb investment in Roubaix, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roubaix Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roubaix Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roubaix (2025)
Understanding the monthly revenue variations for Airbnb listings in Roubaix is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roubaix is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roubaix across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,569 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $820 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roubaix
Roubaix Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roubaix STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roubaix:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roubaix
Average Daily Rate (ADR) Airbnb Trends in Roubaix (2025)
Effective short term rental pricing strategy in Roubaix involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roubaix typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Roubaix
Get Live Roubaix Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Roubaix (2025)
Peak Season (August, October, September)
- Revenue averages $1,441 per month
- Occupancy rates average 45.8%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,115 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $90
Low Season (February, June, November)
- Revenue drops to average $941 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $87
Seasonality Insights for Roubaix
- The Airbnb seasonality in Roubaix shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roubaix's highest earning potential, with monthly revenues capable of climbing to $1,580, occupancy reaching a high of 47.7%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $842, occupancy could drop to 35.9%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roubaix.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roubaix seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roubaix (2025)
Exploring the top neighborhoods for short-term rentals in Roubaix? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Colisée | A vibrant and historic area known for its local shops, cultural attractions, and lively atmosphere. It's favored by tourists who want to experience Roubaix's rich history and modern urban life. | Roubaix Swimming Pool Museum, La Piscine, Tourcoing Canal, Lille Metropole Museum of Modern Art, Roubaix Market, Le Palais des Beaux-Arts de Lille |
| Roubaix Centre | The city center of Roubaix, featuring a mix of historical architecture and modern amenities. Attracts both locals and visitors looking for a central location with essential services and attractions. | Place de la Nation, Les Codes Roubaix, Canal de Roubaix, Eglise Saint-Martin, Maison Folie, Parc des Sports |
| Lille Roubaix | Part of the greater Lille metropolitan area, it offers easy access to Lille's attractions while providing a quieter, more residential atmosphere. Ideal for families and longer stays. | Lille Grand Palais, Lille Zoo, Palais des Beaux-Arts de Lille, Euralille Shopping Center, Le Vieux Lille, Parc Jean-Baptiste Lebas |
| La Sars | A charming neighborhood with a local feel, offering tranquility away from the hustle and bustle. Perfect for guests looking for a peaceful retreat close to urban amenities. | Parc de la Sars, Lille Metropole Stadium, Local markets, Community parks, Nearby cafes and restaurants |
| Mairie de Roubaix | Home to the town hall and several important cultural sites. It's a hub for local events and activities, making it attractive for short-term visitors and event-goers. | Mairie de Roubaix, Cimetière de Roubaix, Espace Culturel, Rue de l'Eglise, Public gardens, Nearby festivals |
| Les Écritoires | An artsy, creative neighborhood filled with galleries and studios. Great for guests interested in art, culture, and local creativity. | Lumieres de Lille, Art studios, Cultural events, Local cafes, Art installations, Roubaix's creative workshops |
| Porte de Roubaix | This area features a mix of residential and commercial spaces with good transport connections. It’s suitable for those who want accessibility to both urban and suburban activities. | Transport hubs, Shopping areas, Community centers, Outdoor markets, Cultural festivals |
| Roubaix Nord | A less touristy area that offers a more authentic experience of Roubaix. Great for guests looking to immerse themselves in local life and culture. | Local markets, Community parks, Traditional bakeries, Nearby museums, Local eateries and treat spots |
Understanding Airbnb License Requirements & STR Laws in Roubaix (2025)
While Roubaix, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roubaix to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Roubaix (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roubaixbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming 1920s house - 6 bedrooms with 6 private bathrooms
Entire Place • 6 bedrooms
Large bourgeois house near Lille/10 people
Entire Place • 6 bedrooms
Spacious house 11 bedrooms 8 bathrooms 22 people.
Entire Place • 11 bedrooms
Pretty house Roubaix 6 people
Entire Place • 5 bedrooms
Atypical industrial loft
Entire Place • 2 bedrooms
4 bedroom & 4 bathroom house near Parc Barbieux
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roubaix (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roubaix based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 13 | $327,867 | 455 | 4.55/5.0 |
| Sébastien | 11 | $219,993 | 314 | 4.78/5.0 |
| Maxime Conciergerie Lilloise | 9 | $140,543 | 166 | 4.48/5.0 |
| Host U Need | 10 | $103,109 | 228 | 4.48/5.0 |
| Host #423953472 | 20 | $96,892 | 128 | 4.27/5.0 |
| Elena Conciergerie BNBeFree | 3 | $85,488 | 38 | 4.36/5.0 |
| Gaetan | 8 | $81,370 | 46 | 4.39/5.0 |
| Mo | 5 | $71,807 | 135 | 4.35/5.0 |
| Domenico | 2 | $61,677 | 65 | 4.46/5.0 |
| Benjamin | 4 | $57,906 | 15 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roubaix.
Dive Deeper: Advanced Roubaix STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roubaix. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoubaix Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roubaix
- The Roubaix Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.9% of the 361 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Roubaix, Apartment/Condo properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 37.4% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Roubaix Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roubaix
- The dominant room capacity in Roubaix is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.0% of the active Airbnb listings in Roubaix, indicating a high concentration in these sizes.
Roubaix Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roubaix
- The most common guest capacity trend in Roubaix vacation rentals is listings accommodating 2 guests (37.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Roubaix STR market, accounting for 49.0% of listings.
- A significant 42.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Roubaix.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roubaix.
- On average, properties in Roubaix are equipped to host 2.9 guests.
Roubaix Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roubaix
- The most common availability pattern in Roubaix falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roubaix (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roubaix Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
157 listings
48.5% of total
2 Nights
49 listings
15.1% of total
3 Nights
14 listings
4.3% of total
4-6 Nights
24 listings
7.4% of total
7-29 Nights
22 listings
6.8% of total
30+ Nights
58 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Roubaix is 1 Night, adopted by 48.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Roubaix Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Roubaix, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.5% of Roubaix hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roubaix.
Roubaix Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
4 listings
1.5% of total
Super Strict 30 Days
1 listings
0.4% of total
Non-refundable
5 listings
1.9% of total
Flexible
87 listings
32.3% of total
Moderate
109 listings
40.5% of total
Firm
23 listings
8.6% of total
Strict
40 listings
14.9% of total
Cancellation Policy Insights for Roubaix
- The prevailing Airbnb cancellation policy trend in Roubaix is Moderate, used by 40.5% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Roubaix may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Roubaix.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roubaix.
Roubaix STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roubaix
- The overall average booking lead time for vacation rentals in Roubaix is 33 days.
- Guests book furthest in advance for stays during August (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Roubaix.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Roubaix averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roubaix (2025)
Amenity Prevalence
Amenity Insights for Roubaix
- Essential amenities in Roubaix that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roubaix: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roubaix to stay competitive.
Roubaix Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roubaix
- The typical guest profile for Airbnb in Roubaix consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 72.3% of guests.
- Key international markets include France (72.3%) and Belgium (5%).
- Top languages spoken are French (38.1%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roubaix Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $5,756 | $378.03 | 42% |
| Merksplas | 13 | $4,776 | $309.15 | 41% |
| Morienval | 12 | $4,731 | $382.71 | 28% |
| Lo-Reninge | 16 | $4,729 | $435.11 | 40% |
| Dion | 12 | $4,720 | $274.00 | 58% |
| Jemeppe-sur-Sambre | 10 | $4,334 | $483.43 | 45% |
| Raamsdonksveer | 15 | $3,962 | $497.14 | 40% |
| Incourt | 12 | $3,586 | $318.60 | 40% |
| Mettet | 20 | $3,565 | $294.89 | 42% |
| Kluisbergen | 17 | $3,444 | $378.89 | 42% |