Airbnb Market Analytics, Statistics and Data in Mers-les-Bains, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mers-les-Bains? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mers-les-Bains:
How much do Airbnb hosts make on average per month in Mers-les-Bains?
The short-term rental market in Mers-les-Bains shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,153 per month
- Strong performing properties (top 25%) make $1,972 or more
- Best-in-class properties (top 10%) achieve $2,985+ monthly
- Entry-level properties (bottom 25%) typically earn around $615
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mers-les-Bains
The market in Mers-les-Bains shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mers-les-Bains
Daily rates in Mers-les-Bains vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $116 or more
- Best-in-class properties (top 10%) pull in $155+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Mers-les-Bains
Peak Season (August, July, May)
- Revenue peaks at $2641.13 per month
- Occupancy rates reach 74.53%
- Daily rates average $111.77
Shoulder Season
- Revenue averages $1517.58 per month
- Occupancy maintains 37.98%
- Daily rates hold at $107.00
Low Season (December, November, January)
- Revenue drops to $602.10 per month
- Occupancy decreases to 18.06%
- Daily rates adjust to $104.05
Is it still profitable to do Airbnb in Mers-les-Bains in 2025?
Yes! Mers-les-Bains demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1518 and With 254 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mers-les-Bains
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Les Plages de Mers | Beautiful coastal area with sandy beaches and scenic views, perfect for tourists looking to relax by the sea. It offers a range of water activities and beachside relaxation. | Mers-les-Bains Beach, St. Michel Church, Les Jardins de Mers, Promenade de Mers, Casino de Mers-les-Bains, Espaces Naturels Sensibles |
| Historic Town Center | Charming old town with historical architecture and local markets, attracting visitors interested in culture and history. It provides a taste of local cuisine and lifestyle. | Église Sainte-Marie-Madeleine, Les Halles de Mers, Local artisan shops, Town square, Annual cultural festivals, Historic buildings |
| Seafront Promenade | A lively area with restaurants, cafes, and shops along the waterfront, making it attractive for families and couples seeking leisure and dining experiences. | Seafront restaurants, Beachfront cafes, Walking and cycling paths, Fishing opportunities, Seaside events, Kids playgrounds |
| Nature Parks | Adjacent nature parks and landscapes provide outdoor enthusiasts with hiking, bird watching, and natural beauty, appealing to eco-tourists and adventure seekers. | Somme Bay Nature Reserve, Hiking trails, Bird watching spots, Scenic viewpoints, Botanical gardens, Cycling lanes |
| Maritime Heritage | Area rich in maritime history with museums and exhibitions that cater to tourists interested in naval history and local heritage. | International Museum of the Conch, Maritime history exhibitions, Local seafood markets, Historical boat tours, Guided heritage walks, Cultural events |
| Family-Friendly Zone | Designated area with activities and attractions specifically for families, offering a safe and entertaining environment for visitors with children. | Aquatic centers, Amusement parks, Children's workshops, Family-friendly restaurants, Picnic areas, Outdoor play spaces |
| Culinary District | Known for its delicious local cuisine and café culture, this area attracts food enthusiasts looking to explore regional dishes and culinary experiences. | Local food markets, Gourmet restaurants, Culinary classes, Wine tasting events, Monthly food festivals, Farmers' markets |
| Art and Culture Hub | A vibrant area filled with galleries, workshops, and cultural events, attracting artists, creatives, and travelers interested in local art and culture. | Art galleries, Theater and performance spaces, Cultural festivals, Artist studios, Workshops and classes, Street art |
Do you need a license for Airbnb in Mers-les-Bains?
We recommend checking directly with Mers-les-Bains's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (12% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mers-les-Bains
Apartment le penthouse, Villa Les Bains De Mers
Entire Place • 3 bedrooms
Villa Adele, sea view, sauna and beach
Entire Place • 4 bedrooms
Villa Sunset 4*: facing the sea, Bleu Majorelle
Entire Place • 4 bedrooms
Villa Sunset 4*: facing the sea, Magellan Blue
Entire Place • 4 bedrooms
*Villa Louise * 12 personnes * à 20 m de la plage*
Entire Place • 5 bedrooms
Elegant duplex sea view
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Mers-les-Bains
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reynald | 9 | $209,028 | 299 | 4.85/5.0 |
| Compagnie Des Bains Du Nord | 5 | $177,873 | 192 | 4.93/5.0 |
| Sophie | 2 | $162,693 | 87 | 4.99/5.0 |
| La Conciergerie Trois Villes S | 5 | $110,380 | 106 | 4.73/5.0 |
| Edith | 3 | $92,174 | 138 | 4.91/5.0 |
| David | 3 | $80,175 | 103 | 4.85/5.0 |
| Agence COCOONR / BOOK&PAY | 3 | $78,277 | 124 | 4.80/5.0 |
| Emilie | 5 | $72,973 | 207 | 4.69/5.0 |
| Conciergerie | 5 | $70,329 | 73 | 4.34/5.0 |
| Aurélie | 5 | $55,645 | 179 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mers-les-Bains
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with apartment & condo and house properties comprising 98.8% of inventory
- Untapped potential in boutique & hotels segments (1.2% combined)
Room Capacity Distribution
Analysis of 254 properties in Mers-les-Bains shows that 1 bedroom properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.2% of all listings.
Key Insights
- Most common: 1 bedroom (46.9%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 73.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 254 properties in Mers-les-Bains reveals that 4 guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.1% of the market.
Key Insights
- Most common capacity: 4 guests (37.4% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 66.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 254 properties in Mers-les-Bains, the most common availability pattern is 271-366 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.8%)
- Most common booking duration: 91-180 days (35.8%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 31.1%
Minimum Stay Distributions
1 Night
55 listings
23% of total
2 Nights
123 listings
51.5% of total
3 Nights
29 listings
12.1% of total
4-6 Nights
8 listings
3.3% of total
7-29 Nights
4 listings
1.7% of total
30+ Nights
20 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.5%
- Mid-length stays (4-6 nights) represent 3.3% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 86.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.8% of total
Flexible
52 listings
21.5% of total
Moderate
97 listings
40.1% of total
Firm
31 listings
12.8% of total
Strict
60 listings
24.8% of total
Key Insights
- Moderate is the preferred policy at 40.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 64 days
- Shortest booking windows are in Oct, Feb, Nov, averaging 30 days
- Summer shows the longest average booking window at 64 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Mers-les-Bains
Below is the distribution of amenities across listings in Mers-les-Bains:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.5% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (6.5%) and Germany (5.8%)
- French is the top language at 48.5%, followed by English (33.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for Belgium and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mers-les-Bains. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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