Airbnb Market Analytics, Statistics and Data in Merlimont, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Merlimont? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Merlimont:
How much do Airbnb hosts make on average per month in Merlimont?
The short-term rental market in Merlimont shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,528 per month
- Strong performing properties (top 25%) make $2,482 or more
- Best-in-class properties (top 10%) achieve $3,562+ monthly
- Entry-level properties (bottom 25%) typically earn around $833
Revenue Variations by Month
Occupancy Rates Throughout the Year in Merlimont
The market in Merlimont shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Merlimont
Daily rates in Merlimont vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $188+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Merlimont
Peak Season (August, July, June)
- Revenue peaks at $3249.69 per month
- Occupancy rates reach 72.51%
- Daily rates average $132.51
Shoulder Season
- Revenue averages $1837.47 per month
- Occupancy maintains 40.54%
- Daily rates hold at $121.34
Low Season (November, December, January)
- Revenue drops to $809.80 per month
- Occupancy decreases to 19.93%
- Daily rates adjust to $115.30
Is it still profitable to do Airbnb in Merlimont in 2025?
Yes! Merlimont demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1837 and The market's 152 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Merlimont
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de Merlimont | Beautiful sandy beach perfect for families and sun-seekers. This area is ideal for tourists looking for seaside relaxation and water activities. | Merlimont Beach, Water sports rental, Beachfront cafes, Coastal walking paths |
| Les Jardins de la Mer | A tranquil residential neighborhood with green spaces and gardens. Attractive for visitors wanting a peaceful stay while being close to the beach. | Parks and gardens, Family-friendly environment, Local markets, Casual dining options |
| Merlimont Village | Charming village with local shops and restaurants. A great spot for those interested in experiencing local culture and cuisine. | Local shops, Gastronomic restaurants, Cultural events, Village square |
| École de Voile de Merlimont | Sailing school and water sports hub. Perfect for adventure seekers and those wanting to try sailing or windsurfing during their stay. | Sailing lessons, Windsurfing, Kite surfing, Water activities |
| Le Parc Naturel Régional des Caps et Marais d'Opale | A beautiful natural park offering hiking and outdoor activities. Ideal for nature lovers looking for adventure and exploration. | Hiking trails, Wildlife watching, Scenic views, Outdoor picnicking |
| La Dune de Merlimont | A stunning natural sand dune area perfect for walking and enjoying sea views. Attracts tourists looking for unique landscapes. | Sand dunes, Walking paths, Bird watching, Photography opportunities |
| Le Petit Train de la Côte | A nostalgic little train ride that takes visitors along the coast. Fun for families and children. | Scenic train rides, Coastal views, Historical context, Family-friendly activities |
| Merlimont Market | Local market offering fresh produce and artisan goods. Great for experiencing the local lifestyle and purchasing unique souvenirs. | Fresh produce, Local crafts, Street food, Community atmosphere |
Do you need a license for Airbnb in Merlimont?
We recommend checking directly with Merlimont's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Merlimont
"TIKI" beachfront house Ranked 4 Stars
Entire Place • 4 bedrooms
Charming family home
Entire Place • 3 bedrooms
5 bedroom villa between beach and forest
Entire Place • 5 bedrooms
villa with swimming pool
Entire Place • 5 bedrooms
Merlimont House 120m2 - 10 pers
Entire Place • 5 bedrooms
Merlimont house rental 6 people
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Merlimont
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Week-End'Opale | 10 | $232,914 | 242 | 4.15/5.0 |
| Virginie | 4 | $104,270 | 297 | 4.58/5.0 |
| Olivier | 1 | $88,055 | 196 | 4.89/5.0 |
| Fabien | 4 | $68,451 | 322 | 4.86/5.0 |
| Julie | 1 | $63,376 | 11 | 4.91/5.0 |
| Lherbier | 2 | $49,250 | 96 | 4.80/5.0 |
| Virginie | 2 | $49,100 | 205 | 4.83/5.0 |
| Clemence | 2 | $47,985 | 51 | 4.99/5.0 |
| Isabelle | 4 | $47,118 | 238 | 4.66/5.0 |
| Florent | 1 | $46,467 | 42 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Merlimont
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.1%), with house and apartment & condo properties comprising 90.2% of inventory
- Untapped potential in others, outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 152 properties in Merlimont shows that 2 bedrooms properties are most prevalent, making up 37.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 65.8% of all listings.
Key Insights
- Most common: 2 bedrooms (37.5%)
- Least common: 4 bedrooms (3.3%)
- Market concentration: 65.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 152 properties in Merlimont reveals that 4 guests properties dominate the market, representing 38.8% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 54.6% of the market.
Key Insights
- Most common capacity: 4 guests (38.8% of market)
- Least common capacity: 7 guests (2.6% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 54.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 152 properties in Merlimont, the most common availability pattern is 271-366 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.2% of properties).
Key Insights
- Most common availability window: 271-366 days (35.5%)
- Most common booking duration: 91-180 days (36.2%)
- Properties with high availability (180+ days): 70.4%
- Properties with long-term bookings (180+ days): 31.6%
Minimum Stay Distributions
1 Night
28 listings
19.6% of total
2 Nights
78 listings
54.5% of total
3 Nights
18 listings
12.6% of total
4-6 Nights
10 listings
7% of total
7-29 Nights
6 listings
4.2% of total
30+ Nights
3 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.1%
- Mid-length stays (4-6 nights) represent 7% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 86.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
25 listings
18.2% of total
Moderate
44 listings
32.1% of total
Firm
40 listings
29.2% of total
Strict
28 listings
20.4% of total
Key Insights
- Moderate is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (50.3%) and strict (49.6%) policies
- Flexible policies are least common at 18.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 73 days
- Shortest booking windows are in Sep, Nov, Oct, averaging 33 days
- Summer shows the longest average booking window at 71 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Merlimont
Below is the distribution of amenities across listings in Merlimont:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.2% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (9.6%) and Germany (4.3%)
- French is the top language at 51.4%, followed by English (31.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for Belgium and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Merlimont. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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