Lille Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Lille in 2025? Explore comprehensive Airbnb analytics for Lille, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Lille, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 2,074 active listings.
Whether you're considering an Airbnb investment in Lille, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lille Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lille Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lille (2025)
Understanding the monthly revenue variations for Airbnb listings in Lille is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lille is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lille across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,310+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,263 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,456 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $763, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lille
Lille Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lille STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lille:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lille
Average Daily Rate (ADR) Airbnb Trends in Lille (2025)
Effective short term rental pricing strategy in Lille involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lille typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Lille
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Airbnb Seasonality Analysis & Trends in Lille (2025)
Peak Season (August, December, October)
- Revenue averages $2,048 per month
- Occupancy rates average 53.1%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,778 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $119
Low Season (January, February, July)
- Revenue drops to average $1,406 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $113
Seasonality Insights for Lille
- The Airbnb seasonality in Lille shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lille's highest earning potential, with monthly revenues capable of climbing to $2,245, occupancy reaching a high of 55.6%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,328, occupancy could drop to 39.9%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lille.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lille seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lille (2025)
Exploring the top neighborhoods for short-term rentals in Lille? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vieux Lille | Historical and picturesque district with cobbled streets and charming architecture. It's popular among tourists seeking to explore Lille's rich history and culture, making it a prime location for Airbnb hosting. | Grand Place, Palais des Beaux-Arts, La Vieille Bourse, Notre-Dame de la Treille, Musée de l'Hospice Comtesse |
| Lille Centre | The city center of Lille, vibrant and filled with shops, cafes, and restaurants. It's the main hub for visitors and offers easy access to attractions and public transport, perfect for daily tourists. | Rue de Béthune, Gare de Lille Europe, Euralille shopping center, Opera de Lille, Place de la République |
| Wazemmes | Known for its vibrant market and multicultural atmosphere, Wazemmes attracts visitors looking to experience local culture and cuisine, making it an exciting area for Airbnb rentals. | Wazemmes Market, Eglise Saint-Pierre, Street Art, Local cafes and bistros, Musique de Nord |
| Cité Scientifique | This area is close to the university and scientific park, attracting students, academics, and professionals. It is ideal for long-term and short-term rentals targeting this demographic. | Université de Lille, Cité scientifique, Lille Science and Technology Park, Shopping centers nearby, Parks and recreational areas |
| Lille Sud | A residential area that is becoming increasingly popular due to its affordable housing and proximity to the city center. It offers a more local experience for visitors while still being near attractions. | Parc Jean-Baptiste Lebas, Local markets and shops, Cultural events, Public parks, Cafes |
| Lille Flandres | Near the main train station, this area is ideal for travelers arriving by train. It has a mix of residential and commercial spaces, catering to tourists needing quick access to transport. | Gare Lille Flandres, Local restaurants, Basilique de Notre-Dame de la Treille, Easy access to metro and buses, Historic sites nearby |
| Esquermes | A family-friendly neighborhood known for its green spaces and community vibe. This area is great for families visiting Lille, making it attractive for family-oriented Airbnb listings. | Parc de la Citadelle, Local schools and amenities, Family-friendly restaurants, Leisure activities for children, Nearby cultural sites |
| Moulins | An up-and-coming neighborhood that combines cultural diversity with artistic flair. Moulins is attracting young professionals and artists, making it an interesting area for short rental stays. | Public parks, Art studios, Local bars and nightlife, Community events, Theatre and performances |
Understanding Airbnb License Requirements & STR Laws in Lille (2025)
While Lille, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lille to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Lille (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious 250 m2 Bourgeois accommodation, air-conditioned
Entire Place • 5 bedrooms
Spacious 4 bedrooms 5 minutes from République by Lity
Entire Place • 4 bedrooms
NOCNOC La Villa Cachée - Architectural house
Entire Place • 6 bedrooms
180 m2 house near the city center
Entire Place • 5 bedrooms
house 10 bedrooms 22 beds near station and downtown
Private Room • 9 bedrooms
Luxueux Logement Design 4 ch Clim by LITY Lille
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lille (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lille based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 235 | $5,356,182 | 28439 | 4.52/5.0 |
| Charles | 55 | $856,992 | 5042 | 4.57/5.0 |
| Sacha | 21 | $819,533 | 1159 | 4.39/5.0 |
| Hélène Et Philippe | 47 | $529,690 | 855 | 4.55/5.0 |
| Baptiste | 25 | $527,562 | 1293 | 4.86/5.0 |
| David | 18 | $512,247 | 1705 | 4.81/5.0 |
| Franck | 25 | $475,763 | 996 | 4.34/5.0 |
| Caroline | 29 | $410,973 | 413 | 4.47/5.0 |
| Mathilde | 13 | $377,407 | 844 | 4.82/5.0 |
| Véronique | 15 | $339,737 | 1092 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lille.
Dive Deeper: Advanced Lille STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lille. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLille Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lille
- The Lille Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 2,074 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lille, Apartment/Condo properties are the most common (79.8%), reflecting the local real estate landscape.
- Houses represent a significant 15.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Lille Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lille
- The dominant room capacity in Lille is 1 bedroom listings, making up 46% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Lille, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lille.
Lille Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lille
- The most common guest capacity trend in Lille vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lille STR market, accounting for 60.4% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lille.
- On average, properties in Lille are equipped to host 2.9 guests.
Lille Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lille
- The most common availability pattern in Lille falls within the 271-366 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lille (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lille Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
638 listings
31.3% of total
2 Nights
551 listings
27% of total
3 Nights
72 listings
3.5% of total
4-6 Nights
91 listings
4.5% of total
7-29 Nights
52 listings
2.6% of total
30+ Nights
633 listings
31.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lille is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.1%) caters to monthly stays (30+ nights) in Lille, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Lille hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lille.
Lille Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
15 listings
0.7% of total
Super Strict 30 Days
11 listings
0.5% of total
Refundable
13 listings
0.6% of total
Super Strict 60 Days
3 listings
0.1% of total
Flexible
454 listings
22.5% of total
Moderate
868 listings
43% of total
Firm
259 listings
12.8% of total
Strict
394 listings
19.5% of total
Cancellation Policy Insights for Lille
- The prevailing Airbnb cancellation policy trend in Lille is Moderate, used by 43% of listings.
- There's a relatively balanced mix between guest-friendly (65.5%) and stricter (32.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43% market standard in Lille.
- Regularly review your cancellation policy against competitors and market demand shifts in Lille.
Lille STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lille
- The overall average booking lead time for vacation rentals in Lille is 41 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Lille.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Lille averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lille (2025)
Amenity Prevalence
Amenity Insights for Lille
- Essential amenities in Lille that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lille: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lille to stay competitive.
Lille Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lille
- The typical guest profile for Airbnb in Lille consists of primarily domestic travelers (69%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 69.1% of guests.
- Key international markets include France (69.1%) and United Kingdom (8.6%).
- Top languages spoken are French (36.5%) followed by English (36.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lille Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 11 | $6,308 | $353.89 | 39% |
| Raamsdonksveer | 15 | $5,631 | $599.45 | 40% |
| Lo-Reninge | 13 | $5,625 | $434.26 | 44% |
| Merksplas | 12 | $5,353 | $330.65 | 46% |
| Morienval | 12 | $4,683 | $377.01 | 30% |
| Zerkegem | 10 | $4,275 | $442.14 | 51% |
| Anzegem | 10 | $4,252 | $416.90 | 39% |
| Jemeppe-sur-Sambre | 10 | $4,197 | $498.39 | 47% |
| Dion | 13 | $4,192 | $263.67 | 55% |
| Incourt | 12 | $4,069 | $315.39 | 45% |