Airbnb Market Analytics, Statistics and Data in Lille, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lille? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lille:
How much do Airbnb hosts make on average per month in Lille?
The short-term rental market in Lille shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,740 per month
- Strong performing properties (top 25%) make $2,997 or more
- Best-in-class properties (top 10%) achieve $4,839+ monthly
- Entry-level properties (bottom 25%) typically earn around $940
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lille
The market in Lille shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lille
Daily rates in Lille vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $223+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Lille
Peak Season (June, May, March)
- Revenue peaks at $3039.31 per month
- Occupancy rates reach 57.02%
- Daily rates average $140.95
Shoulder Season
- Revenue averages $2353.80 per month
- Occupancy maintains 50.60%
- Daily rates hold at $127.31
Low Season (October, September, January)
- Revenue drops to $1394.03 per month
- Occupancy decreases to 40.88%
- Daily rates adjust to $119.40
Is it still profitable to do Airbnb in Lille in 2025?
Yes! Lille demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2354 and As a mature market with 2120 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lille
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Lille (Vieux Lille) | Charming and historic part of Lille with beautiful architecture, cobblestone streets, and vibrant culture. A favorite among tourists looking for picturesque city vibes and rich history. | Grand Place, Palais des Beaux-Arts, Old Stock Exchange, Vauban Citadel, Lille's Christmas Market |
| Euralille | Modern business district with excellent connectivity and amenities. Perfect for business travelers and those attending events at the Lille Grand Palais. | Lille Europe Railway Station, Lille Grand Palais, Shopping centers (Euralille), Musee de l'Institut Pasteur, Lille's Convention Center |
| Wazemmes | Known for its lively market and multicultural atmosphere, Wazemmes is ideal for those looking for an authentic local experience and vibrant street life. | Wazemmes Market, Lille's Comic Strip Museum, Street Art in Wazemmes, Halles de Wazemmes, Parks and Gardens |
| Lille Center (Centre Ville) | The heart of Lille with shops, restaurants, and attractions making it a prime spot for tourists. Easily accessible and full of life. | Rihour Palace, Lille Opera, Theatre Sebastopol, Numerous cafes and bistros, Shopping Streets (Rue de Béthune) |
| Moulins | A residential district with a rich history, Moulins offers a glimpse into daily life in Lille, ideal for longer stays. | Moulins Park, Local markets, Historic architecture, Nearby breweries, Cultural events |
| Lille Sud | Residential and diverse area with affordable accommodation options and close proximity to downtown Lille, appealing for budget travelers. | Parks and green spaces, Local eateries, Cultural festivals, Nearby local attractions, Community events |
| Lille Flandres Train Station | Conveniently located near the main train station, it's ideal for travelers coming to Lille and those who want quick access to day trips in the region. | Train station architecture, Nearby restaurants, Access to public transportation, Shopping options, Cultural sites |
| Saint-Maurice Pellevoisin | A quiet and charming area with local cafes and shops, perfect for visitors looking for a more relaxed atmosphere while still being close to the city center. | Pellevoisin Church, Local markets, Parks, Community events, Tranquil residential streets |
Do you need a license for Airbnb in Lille?
Yes, Lille requires a license for operating an Airbnb. Current market data shows 68% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lille
10 bedroom house 20 beds prox station and centr
Private Room • 9 bedrooms
5-bedroom house in the centre of Lille.
Entire Place • 5 bedrooms
L'Authentique - 112 m² in the Grand Place de LILLE
Entire Place • 5 bedrooms
Luxueux Logement Design 4 ch Clim by LITY Lille
Entire Place • 4 bedrooms
Luxury 250m2 air-conditioned Bourgeois home
Entire Place • 5 bedrooms
NOCNOC La Villa Cachée - Architectural house
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Lille
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 249 | $8,384,735 | 26561 | 4.51/5.0 |
| Charles | 60 | $1,165,668 | 4786 | 4.43/5.0 |
| Franck | 24 | $1,049,729 | 966 | 4.17/5.0 |
| Sacha | 21 | $980,765 | 1057 | 4.40/5.0 |
| David | 23 | $672,623 | 2000 | 4.59/5.0 |
| Hélène Et Philippe | 46 | $657,583 | 823 | 3.83/5.0 |
| Baptiste | 23 | $492,488 | 1132 | 4.22/5.0 |
| Konstantin | 12 | $480,844 | 2666 | 4.64/5.0 |
| Caroline | 29 | $478,252 | 415 | 3.84/5.0 |
| Veronique | 15 | $422,252 | 695 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lille
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80%), with apartment & condo and house properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.3% combined)
Room Capacity Distribution
Analysis of 2,120 properties in Lille shows that 1 bedroom properties are most prevalent, making up 51.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (51.1%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,120 properties in Lille reveals that 2 guests properties dominate the market, representing 38.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 62.8% of the market.
Key Insights
- Most common capacity: 2 guests (38.7% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 62.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,120 properties in Lille, the most common availability pattern is 271-366 days (30.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (30.4%)
- Most common booking duration: 181-270 days (28.7%)
- Properties with high availability (180+ days): 58.7%
- Properties with long-term bookings (180+ days): 43.3%
Minimum Stay Distributions
1 Night
676 listings
37.2% of total
2 Nights
649 listings
35.7% of total
3 Nights
115 listings
6.3% of total
4-6 Nights
92 listings
5.1% of total
7-29 Nights
41 listings
2.3% of total
30+ Nights
245 listings
13.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.9%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (13.5%) suggest a stable extended-stay market
- High market flexibility with 79.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
10 listings
0.6% of total
Non-refundable
16 listings
0.9% of total
Super Strict 60 Days
3 listings
0.2% of total
Super Strict 30 Days
8 listings
0.5% of total
Flexible
383 listings
21.7% of total
Moderate
791 listings
44.7% of total
Firm
210 listings
11.9% of total
Strict
347 listings
19.6% of total
Key Insights
- Moderate is the preferred policy at 44.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 73 days
- Shortest booking windows are in Dec, Jan, Oct, averaging 36 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Oct when lead times are shortest
Popular Airbnb Amenities in Lille
Below is the distribution of amenities across listings in Lille:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.7% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (9.1%) and Netherlands (5.4%)
- English is the top language at 40.5%, followed by French (40.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United Kingdom and Netherlands
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lille. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
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