Airbnb Market Analytics, Statistics and Data in Lens, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lens? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lens:
How much do Airbnb hosts make on average per month in Lens?
The short-term rental market in Lens shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,134 per month
- Strong performing properties (top 25%) make $1,862 or more
- Best-in-class properties (top 10%) achieve $2,714+ monthly
- Entry-level properties (bottom 25%) typically earn around $557
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lens
The market in Lens shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lens
Daily rates in Lens vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $78 per night
- Strong performing properties (top 25%) secure $105 or more
- Best-in-class properties (top 10%) pull in $140+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Lens
Peak Season (June, May, April)
- Revenue peaks at $1692.05 per month
- Occupancy rates reach 49.60%
- Daily rates average $90.30
Shoulder Season
- Revenue averages $1364.35 per month
- Occupancy maintains 42.01%
- Daily rates hold at $86.53
Low Season (February, September, January)
- Revenue drops to $908.69 per month
- Occupancy decreases to 32.85%
- Daily rates adjust to $81.95
Is it still profitable to do Airbnb in Lens in 2025?
Yes! Lens demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and monthly revenue averaging $1364 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lens
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Lens, with easy access to public transport and amenities. Ideal for those who want to explore shops, restaurants, and local culture. | Lens 14-18-18 Memorial, Louvre-Lens Museum, St. Theobald's Church, City Park, Shopping streets, Local cafes and restaurants |
| Louvre-Lens district | A prime area for art lovers, popular for its proximity to the Louvre-Lens Museum, which attracts tourists interested in art and culture. | Louvre-Lens Museum, The Mining History Centre, National Mining Museum, Beautiful parks, Expos and art events |
| Bollaert-Delelis Stadium | Well-known for sports events, particularly football matches. A good area for sports fans and visitors attending events. | Stadium tours, Football matches, Nearby bars and eateries, Cultural events around the stadium |
| Lens Nord | A quaint residential neighborhood that offers a more local experience. Ideal for travelers looking to immerse themselves in the day-to-day life of Lens residents. | Local markets, Community events, Parks, Family-run restaurants, Historic sites |
| East Lens | A developing area that offers affordable stays and is close to various attractions and transport links. Suitable for budget travelers. | Shopping districts, Access to public transportation, Nearby leisure activities, Parks and recreation areas |
| Historical district | Rich in history, this district features beautiful architecture and local attractions. Great for history enthusiasts and tourists alike. | Historic buildings, Museums, Cultural events, Local artisan shops |
| South Lens | A quieter, residential area that appeals to families and those looking for a peaceful stay away from the hustle and bustle. | Parks and green spaces, Local eateries, Family-friendly activities, Community markets |
| North Lens | An up-and-coming area with trendy cafes and a growing art scene. Popular with younger travelers looking for a vibrant atmosphere. | Art galleries, Hip cafes, Cultural festivals, Local music events |
Do you need a license for Airbnb in Lens?
We recommend checking directly with Lens's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lens
A real haven of voluptuousness!
Entire Place • 1 bedroom
Gîte Le Garage - Louvre Bollaert
Entire Place • 4 bedrooms
Le Loft Lens : Jacuzzi - sauna - hammam (⭐⭐⭐⭐)
Entire Place • 1 bedroom
Luxe & Jacuzzi on the Louvre Lens side
Entire Place • 1 bedroom
Délicate Addiction
Entire Place • 1 bedroom
Le Refuge: 3 Bedroom House, Centre de Lens
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lens
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olivier | 13 | $289,019 | 1490 | 4.76/5.0 |
| Jonathan | 2 | $71,928 | 378 | 4.91/5.0 |
| Olivier | 3 | $70,587 | 109 | 4.89/5.0 |
| Jonathan | 1 | $64,557 | 134 | 4.99/5.0 |
| Aurélie | 3 | $62,515 | 105 | 4.90/5.0 |
| Caroline | 4 | $60,632 | 182 | 4.71/5.0 |
| Anne Charlotte | 1 | $58,637 | 28 | 4.75/5.0 |
| Claude-Michel | 5 | $55,113 | 45 | 4.71/5.0 |
| Adeline | 3 | $49,050 | 98 | 4.91/5.0 |
| Cathie | 5 | $48,234 | 3 | 1.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lens
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with apartment & condo and house properties comprising 97.2% of inventory
- Untapped potential in boutique & hotels, unique stays segments (2.8% combined)
Room Capacity Distribution
Analysis of 142 properties in Lens shows that 1 bedroom properties are most prevalent, making up 57% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.8% of all listings.
Key Insights
- Most common: 1 bedroom (57%)
- Least common: 4 bedrooms (2.8%)
- Market concentration: 76.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in Lens reveals that 2 guests properties dominate the market, representing 43.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 69.7% of the market.
Key Insights
- Most common capacity: 2 guests (43.7% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 69.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in Lens, the most common availability pattern is 181-270 days (31.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.7% of properties).
Key Insights
- Most common availability window: 181-270 days (31.7%)
- Most common booking duration: 91-180 days (31.7%)
- Properties with high availability (180+ days): 59.9%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
72 listings
56.3% of total
2 Nights
45 listings
35.2% of total
3 Nights
5 listings
3.9% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.5%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 95.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.8% of total
Flexible
55 listings
44.4% of total
Moderate
40 listings
32.3% of total
Firm
10 listings
8.1% of total
Strict
18 listings
14.5% of total
Key Insights
- Flexible is the preferred policy at 44.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.7% of the market
- Strong market consensus around Flexible policies
- Refundable policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Jan, averaging 46 days
- Shortest booking windows are in Apr, Sep, Oct, averaging 25 days
- Summer shows the longest average booking window at 42 days, while Fall has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 42 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Oct when lead times are shortest
Popular Airbnb Amenities in Lens
Below is the distribution of amenities across listings in Lens:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.1%) and Germany (2.7%)
- French is the top language at 51.2%, followed by English (31.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lens. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Kluisbergen | 17 | $3,675 | $393.52 | 41% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Ellezelles | 14 | $3,636 | $278.54 | 45% |
| Muids | 13 | $3,393 | $394.57 | 43% |
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