Airbnb Market Analytics, Statistics and Data in Le Touquet-Paris-Plage, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Le Touquet-Paris-Plage? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Le Touquet-Paris-Plage:
How much do Airbnb hosts make on average per month in Le Touquet-Paris-Plage?
The short-term rental market in Le Touquet-Paris-Plage shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,647 per month
- Strong performing properties (top 25%) make $2,965 or more
- Best-in-class properties (top 10%) achieve $4,958+ monthly
- Entry-level properties (bottom 25%) typically earn around $843
Revenue Variations by Month
Occupancy Rates Throughout the Year in Le Touquet-Paris-Plage
The market in Le Touquet-Paris-Plage shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Le Touquet-Paris-Plage
Daily rates in Le Touquet-Paris-Plage vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $142 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $333+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in Le Touquet-Paris-Plage
Peak Season (August, July, May)
- Revenue peaks at $4040.93 per month
- Occupancy rates reach 66.03%
- Daily rates average $196.40
Shoulder Season
- Revenue averages $2336.24 per month
- Occupancy maintains 36.10%
- Daily rates hold at $187.14
Low Season (February, November, January)
- Revenue drops to $1201.17 per month
- Occupancy decreases to 20.44%
- Daily rates adjust to $182.32
Is it still profitable to do Airbnb in Le Touquet-Paris-Plage in 2025?
Yes! Le Touquet-Paris-Plage demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2336 and As a mature market with 992 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Le Touquet-Paris-Plage
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de Le Touquet | The main beach area of Le Touquet, known for its beautiful sandy shores and family-friendly atmosphere. Ideal for tourists looking to enjoy beach activities and seaside dining. | Le Touquet Beach, Beach clubs, Water sports activities, Coastal walking paths, Seaside restaurants |
| Town Center | Le Touquet's vibrant town center filled with shops, restaurants, and cultural landmarks. Perfect for those who want to explore local cuisine, shopping, and the bustling market scene. | Le Touquet Market, Local shops, Cafés and restaurants, Art galleries, Sporting activities |
| Le Touquet Golf Club | A prestigious golf club known for its stunning courses and beautiful surroundings. Attracts golf enthusiasts and tourists looking for luxury accommodations. | Golf courses, Clubhouse dining, Golf-related events, Scenic views, Nature walks |
| Aqualud | An aquatic and amusement park that is a popular draw for families. A superb option for hosting vacationers looking for fun family activities nearby. | Water slides, Wave pools, Children's play areas, Summer events, Restaurant |
| Dunes de Le Touquet | A beautiful natural area featuring dunes and pine forests. Ideal for nature lovers and those looking to experience outdoor activities like hiking and birdwatching. | Nature trails, Birdwatching spots, Scenic overlooks, Picnic areas, Wildlife |
| Le Touquet Paris Plage Casino | A popular entertainment venue that provides gaming, shows, and dining experiences. It attracts visitors looking for night entertainment. | Casino games, Shows and events, Dining options, Live music, Views of the sea |
| Golf de Fort-Mahon | A beautiful and challenging golf course that attracts golf lovers. It offers a serene atmosphere and opportunities for leisure activities in the surrounding area. | Golf courses, Pro shop, Dining facilities, Club event hosting, Natural landscapes |
| Hippodrome de la Mer | The horse racing track that draws visitors during racing events. A unique experience for tourists interested in horse racing and outdoor events. | Horse racing events, Restaurant and bar, Scenic outdoor seating, Family-friendly activities, Gaming |
Do you need a license for Airbnb in Le Touquet-Paris-Plage?
Yes, Le Touquet-Paris-Plage requires a license for operating an Airbnb. Current market data shows 84% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Le Touquet-Paris-Plage
Large villa - equestrian center
Entire Place • 6 bedrooms
The Key to Sunshine ~ Sea View ~ High Standard
Entire Place • 4 bedrooms
Beautiful and family renovated Touquetoise 2023
Entire Place • 5 bedrooms
Les Jumeaux -Le Touquet -Families - V.Close Golf
Entire Place • 8 bedrooms
Le Touquet / Downtown and beach
Entire Place • 5 bedrooms
Exceptional location, Contemporary villa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Le Touquet-Paris-Plage
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre | 49 | $668,506 | 201 | 2.17/5.0 |
| Alexandre | 8 | $536,981 | 197 | 4.85/5.0 |
| La Conciergerie Du Touquet | 24 | $459,826 | 440 | 4.39/5.0 |
| Julie | 13 | $373,866 | 676 | 4.82/5.0 |
| Caroline MIckael | 22 | $306,632 | 359 | 3.75/5.0 |
| Les Clefs Du Triangle D'Or | 8 | $282,393 | 75 | 2.47/5.0 |
| Ladresse | 19 | $263,338 | 233 | 3.51/5.0 |
| Rodolphe | 10 | $243,242 | 194 | 4.78/5.0 |
| Roxanne | 3 | $233,679 | 62 | 4.94/5.0 |
| Virginie | 1 | $210,398 | 12 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Le Touquet-Paris-Plage
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.8%), with apartment & condo and house properties comprising 97.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 992 properties in Le Touquet-Paris-Plage shows that 2 bedrooms properties are most prevalent, making up 32.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.2% of all listings.
Key Insights
- Most common: 2 bedrooms (32.1%)
- Least common: 4 bedrooms (6.4%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 992 properties in Le Touquet-Paris-Plage reveals that 4 guests properties dominate the market, representing 35.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 56.9% of the market.
Key Insights
- Most common capacity: 4 guests (35.3% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 56.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 992 properties in Le Touquet-Paris-Plage, the most common availability pattern is 271-366 days (43.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.3%)
- Most common booking duration: 91-180 days (36.8%)
- Properties with high availability (180+ days): 79.0%
- Properties with long-term bookings (180+ days): 22.8%
Minimum Stay Distributions
1 Night
67 listings
7.2% of total
2 Nights
586 listings
63.1% of total
3 Nights
92 listings
9.9% of total
4-6 Nights
61 listings
6.6% of total
7-29 Nights
34 listings
3.7% of total
30+ Nights
88 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.3%
- Mid-length stays (4-6 nights) represent 6.6% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 80.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Flexible
125 listings
14.3% of total
Moderate
270 listings
30.8% of total
Firm
189 listings
21.6% of total
Strict
291 listings
33.2% of total
Key Insights
- Strict is the preferred policy at 33.2% of listings
- The market shows a balanced distribution between guest-friendly (45.1%) and strict (54.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Feb, averaging 81 days
- Shortest booking windows are in Oct, Nov, Mar, averaging 41 days
- Summer shows the longest average booking window at 78 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Mar when lead times are shortest
Popular Airbnb Amenities in Le Touquet-Paris-Plage
Below is the distribution of amenities across listings in Le Touquet-Paris-Plage:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (10.9%) and Belgium (6.4%)
- French is the top language at 47%, followed by English (37.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Le Touquet-Paris-Plage. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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