Airbnb Market Analytics, Statistics and Data in Le Portel, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Le Portel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Le Portel:
How much do Airbnb hosts make on average per month in Le Portel?
The short-term rental market in Le Portel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,522 per month
- Strong performing properties (top 25%) make $2,299 or more
- Best-in-class properties (top 10%) achieve $2,976+ monthly
- Entry-level properties (bottom 25%) typically earn around $829
Revenue Variations by Month
Occupancy Rates Throughout the Year in Le Portel
The market in Le Portel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Le Portel
Daily rates in Le Portel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $150+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Le Portel
Peak Season (August, July, June)
- Revenue peaks at $2740.21 per month
- Occupancy rates reach 73.85%
- Daily rates average $110.72
Shoulder Season
- Revenue averages $1667.66 per month
- Occupancy maintains 42.79%
- Daily rates hold at $101.09
Low Season (November, December, January)
- Revenue drops to $650.89 per month
- Occupancy decreases to 20.72%
- Daily rates adjust to $95.52
Is it still profitable to do Airbnb in Le Portel in 2025?
Yes! Le Portel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1668 and The market's 183 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Le Portel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Plage | A beautiful beach area appealing to families and tourists looking for seaside relaxation and activities. The sandy shores and water sports make it a prime summer destination. | La Plage du Portel, Water sports rentals, Beachfront cafes, Promenade de la Plage, Coastal walking trails |
| Le Portel Centre | The heart of Le Portel is a vibrant area with shops, restaurants and local culture. It's convenient for guests wanting to explore the town and experience local life. | Local shops, Cafés and bistros, Market square, Historical buildings, Community events |
| Nearby Boulogne-sur-Mer | A larger city nearby with attractions such as the Nausicaá Aquarium and historical sites. Great for guests looking to explore more urban settings while being close to nature. | Nausicaá Aquarium, Old Town (Ville Fortifiée), Basilique Notre-Dame, Beaches near Boulogne, Restaurants and nightlife |
| Cap Gris-Nez | A stunning natural area featuring breathtaking views of the cliffs and the English Channel. Ideal for outdoor enthusiasts and nature lovers. | Cap Gris-Nez cliffs, Hiking trails, Breathtaking views of the sea, Bird watching, Coastal landscapes |
| Wimereux | Charming seaside resort known for its picturesque beachfront and charming architecture. Excellent for guests wanting a relaxing beach escape. | Wimereux beach, Waterfront restaurants, Paddleboarding and kayaking, Coastal paths, Belle Époque architecture |
| Hardelot-Plage | A peaceful beach community perfect for families and those seeking tranquility, with expansive sandy beaches and family-friendly amenities. | Hardelot beach, Golf courses, Kids playgrounds, Cycling paths, Local markets |
| Arras | Though a bit further inland, Arras offers rich history and culture, making it attractive for guests interested in heritage and historical tourism. | Arras main square, The Boves (underground tunnels), Historic museums, Vauban Citadel, Local gastronomy |
| Le Touquet-Paris-Plage | A glamorous beach resort town known for its luxury and vibrant atmosphere, making it popular with upscale travelers. | Le Touquet beach, Shopping streets, Golf resorts, Seaside restaurants, Festivals and events |
Do you need a license for Airbnb in Le Portel?
We recommend checking directly with Le Portel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (3% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Le Portel
Villa - 10 personnes - Le Portel
Entire Place • 4 bedrooms
"Le 21" family cottage 250 m from the Sea
Entire Place • 4 bedrooms
Pretty house 150m from the sea
Entire Place • 3 bedrooms
Apartment facing the sea with terrace "Le Belvédère"
Entire Place • 2 bedrooms
Le Portel Seaside Vacation House
Entire Place • 4 bedrooms
L’Heurt de la Relaxation - Terrace with HOT TUB.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Le Portel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 19 | $334,426 | 745 | 4.81/5.0 |
| Florent | 4 | $107,491 | 634 | 4.85/5.0 |
| Frederic | 5 | $105,826 | 1769 | 4.65/5.0 |
| Stephanie | 3 | $64,964 | 119 | 4.68/5.0 |
| Francois | 2 | $62,666 | 753 | 4.70/5.0 |
| Kevin Et Sonia | 2 | $57,306 | 135 | 4.67/5.0 |
| Celine | 3 | $54,727 | 27 | 4.59/5.0 |
| Isabelle | 2 | $51,730 | 88 | 4.98/5.0 |
| Fabien | 2 | $51,680 | 36 | 4.78/5.0 |
| Élodie | 2 | $50,925 | 196 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Le Portel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.6%), with apartment & condo and house properties comprising 87.4% of inventory
- Untapped potential in boutique & hotels, others segments (4.9% combined)
Room Capacity Distribution
Analysis of 183 properties in Le Portel shows that 1 bedroom properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.1% of all listings.
Key Insights
- Most common: 1 bedroom (38.8%)
- Least common: 4 bedrooms (3.8%)
- Market concentration: 72.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 183 properties in Le Portel reveals that 4 guests properties dominate the market, representing 37.2% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 68.3% of the market.
Key Insights
- Most common capacity: 4 guests (37.2% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 68.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 183 properties in Le Portel, the most common availability pattern is 181-270 days (33.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.4% of properties).
Key Insights
- Most common availability window: 181-270 days (33.9%)
- Most common booking duration: 91-180 days (34.4%)
- Properties with high availability (180+ days): 65.0%
- Properties with long-term bookings (180+ days): 36.6%
Minimum Stay Distributions
1 Night
68 listings
39.1% of total
2 Nights
91 listings
52.3% of total
3 Nights
3 listings
1.7% of total
4-6 Nights
5 listings
2.9% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
5 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.4%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 93.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
32 listings
18.8% of total
Moderate
81 listings
47.6% of total
Firm
32 listings
18.8% of total
Strict
25 listings
14.7% of total
Key Insights
- Moderate is the preferred policy at 47.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.4% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 14.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 71 days
- Shortest booking windows are in Mar, Jan, Oct, averaging 33 days
- Summer shows the longest average booking window at 71 days, while Fall has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Oct when lead times are shortest
Popular Airbnb Amenities in Le Portel
Below is the distribution of amenities across listings in Le Portel:
Traveler Demographics
Key Insights
- Domestic travelers make up 57.4% of total guests, indicating a significant local market share.
- Primary international markets: Belgium (23.2%) and Germany (7.7%)
- French is the top language at 44.9%, followed by English (33.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Lille and Paris markets
- Develop localized content for Belgium and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Le Portel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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