Airbnb Market Analytics, Statistics and Data in La Madeleine, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Madeleine? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Madeleine:
How much do Airbnb hosts make on average per month in La Madeleine?
The short-term rental market in La Madeleine shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,788 per month
- Strong performing properties (top 25%) make $3,275 or more
- Best-in-class properties (top 10%) achieve $5,786+ monthly
- Entry-level properties (bottom 25%) typically earn around $976
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Madeleine
The market in La Madeleine shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Madeleine
Daily rates in La Madeleine vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $240+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in La Madeleine
Peak Season (June, May, April)
- Revenue peaks at $3506.70 per month
- Occupancy rates reach 53.28%
- Daily rates average $146.23
Shoulder Season
- Revenue averages $2578.79 per month
- Occupancy maintains 48.05%
- Daily rates hold at $133.95
Low Season (December, September, January)
- Revenue drops to $1498.66 per month
- Occupancy decreases to 43.15%
- Daily rates adjust to $124.78
Is it still profitable to do Airbnb in La Madeleine in 2025?
Yes! La Madeleine demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2579 and The market's 175 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Madeleine
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre de La Madeleine | Charming town center with local shops, cafes, and restaurants. Offers a quaint atmosphere and proximity to amenities, ideal for guests looking for a relaxing stay. | La Madeleine Church, Local Market, Parc de la Méditerranée, Café de la Paix |
| Parc de la Méditerranée | Beautiful park area perfect for families and nature lovers. Provides space for outdoor activities and events, making it a great location for guests seeking leisure. | Lakes, Walking Trails, Picnic Areas, Children's Playgrounds |
| Metro Station Area | Well-connected area with easy access to public transport. Attracts business travelers and tourists who wish to explore nearby cities with convenience. | Public Transport Links, Shopping Centers, Restaurants |
| Rue de Menin | Vibrant street with a blend of shopping and dining options. Great for travelers who want to indulge in local cuisine and shops. | Local Boutiques, Bakeries, Restaurants |
| Côte Nord | Scenic neighborhood known for its picturesque views and residential charm. Ideal for those seeking a peaceful retreat while still being close to attractions. | Scenic Views, Quiet Streets, Floral Park |
| La Madeleine Market | Popular local market known for fresh produce and local goods. Perfect for guests wanting a taste of local life. | Vendor Stalls, Fresh Produce, Food Stands |
| Bourgogne District | Residential area with a family-friendly atmosphere. Great for long stays and families traveling with children. | Family Parks, Schools, Nearby Grocery Stores |
| Museum of La Madeleine | Cultural spot that offers insight into the local history and art. Attracts history enthusiasts and tourists interested in culture. | Art Exhibitions, Historical Artifacts, Guided Tours |
Do you need a license for Airbnb in La Madeleine?
Yes, La Madeleine requires a license for operating an Airbnb. Current market data shows 62% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in La Madeleine
3 bedroom apartment with parking & balconies
Entire Place • 3 bedrooms
SWIMCASALILLE Loft indoor pool 10 minute train stations
Entire Place • 5 bedrooms
3 bedroom house with garden, near Lille
Entire Place • 3 bedrooms
3 bedroom house with courtyard, close to Lille
Entire Place • 3 bedrooms
3 bedroom house with terrace near Lille
Entire Place • 3 bedrooms
10mn walk Old Lille - 1 station from train - QUIET
Entire Place • 5 bedrooms
Top Performing Professional Hosts in La Madeleine
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 21 | $1,209,240 | 1238 | 4.54/5.0 |
| Hélène Et Philippe | 5 | $155,027 | 233 | 2.91/5.0 |
| Albert | 2 | $100,256 | 20 | 4.28/5.0 |
| Yvon | 1 | $81,255 | 65 | 4.94/5.0 |
| Elena Conciergerie BNBeFree | 4 | $78,886 | 498 | 4.80/5.0 |
| Elvina | 1 | $78,654 | 60 | 4.95/5.0 |
| Agnès | 5 | $72,335 | 521 | 4.83/5.0 |
| Florence | 2 | $70,672 | 60 | 4.88/5.0 |
| Fabrice | 3 | $64,098 | 319 | 4.85/5.0 |
| Pauline | 1 | $59,457 | 86 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Madeleine
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.1%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, others segments (3.5% combined)
Room Capacity Distribution
Analysis of 175 properties in La Madeleine shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (42.3%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 175 properties in La Madeleine reveals that 2 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.9% of the market.
Key Insights
- Most common capacity: 2 guests (31.4% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 54.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 175 properties in La Madeleine, the most common availability pattern is 181-270 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.6% of properties).
Key Insights
- Most common availability window: 181-270 days (37.1%)
- Most common booking duration: 91-180 days (36.6%)
- Properties with high availability (180+ days): 65.1%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
63 listings
40.9% of total
2 Nights
52 listings
33.8% of total
3 Nights
14 listings
9.1% of total
4-6 Nights
1 listings
0.6% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
23 listings
14.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.7%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (14.9%) suggest a stable extended-stay market
- High market flexibility with 83.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
28 listings
19.3% of total
Moderate
77 listings
53.1% of total
Firm
16 listings
11% of total
Strict
24 listings
16.6% of total
Key Insights
- Moderate is the preferred policy at 53.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.4% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 80 days
- Shortest booking windows are in Nov, Dec, Oct, averaging 31 days
- Summer shows the longest average booking window at 79 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in La Madeleine
Below is the distribution of amenities across listings in La Madeleine:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (7.8%) and Belgium (5.6%)
- French is the top language at 41.9%, followed by English (39.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Madeleine. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
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