Airbnb Market Analytics, Statistics and Data in Calais, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Calais? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Calais:
How much do Airbnb hosts make on average per month in Calais?
The short-term rental market in Calais shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,254 per month
- Strong performing properties (top 25%) make $1,941 or more
- Best-in-class properties (top 10%) achieve $2,670+ monthly
- Entry-level properties (bottom 25%) typically earn around $664
Revenue Variations by Month
Occupancy Rates Throughout the Year in Calais
The market in Calais shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Calais
Daily rates in Calais vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $92 or more
- Best-in-class properties (top 10%) pull in $132+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Calais
Peak Season (August, June, July)
- Revenue peaks at $2036.80 per month
- Occupancy rates reach 71.32%
- Daily rates average $89.08
Shoulder Season
- Revenue averages $1484.70 per month
- Occupancy maintains 45.00%
- Daily rates hold at $83.10
Low Season (December, November, January)
- Revenue drops to $852.38 per month
- Occupancy decreases to 33.10%
- Daily rates adjust to $79.58
Is it still profitable to do Airbnb in Calais in 2025?
Yes! Calais demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and monthly revenue averaging $1485 and With 428 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Calais
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Calais City Center | The bustling heart of Calais with shops, restaurants, and historical sites. Ideal for tourists looking to explore local culture and history. | Calais City Hall, The Burghers of Calais, Calais Lighthouse, Eglise Notre-Dame, Musee des Beaux-Arts |
| Calais Beach | A tranquil coastal area perfect for beachgoers and families. Attracts tourists during the summer for its sandy beaches and seaside activities. | Plage de Calais, Les Hemmes de Marck, Cap Blanc-Nez, Cap Gris-Nez, The Opal Coast |
| Saint-Pierre | A residential district close to the city center, offering a local vibe while still being accessible to attractions. Great for long-term stays and families. | Eglise Saint-Pierre, Local markets, Parks, Calais marina, Nearby biking routes |
| Eurotunnel Terminal | A favored location for travelers using the Eurotunnel. Provides easy access to the UK and is popular with international visitors. | Eurotunnel Le Shuttle, UK accessibility, Local parking facilities, Travel convenience |
| Old Town (Ville Haussmannienne) | Known for its historic architecture and charming streets. Attracts those interested in history and architecture. | Historic buildings, Charming cafes, Sculptures, Local boutiques |
| Blériot-Plage | This area offers a quieter beach experience, ideal for families and nature lovers. Popular for watersports and leisure activities. | Blériot-Plage Beach, Water sports facilities, Dune walks, Marine reserve |
| Saint-Omer | A nearby town with stunning architecture and a rich history. Perfect for those looking to explore beyond Calais. | Saint-Omer Cathedral, Canal of Saint-Omer, Historic town center, Musee Sandelin |
| Wissant | A quaint village nearby known for its natural beauty, attracting visitors looking to escape the hustle and bustle. Great for nature walks and beach activities. | Wissant Beach, Natural parks, Hiking trails, Local seafood restaurants |
Do you need a license for Airbnb in Calais?
We recommend checking directly with Calais's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Calais
Magnificent villa with pool close to the sea
Entire Place • 5 bedrooms
Bundle 2 Apparts, 12 person - Parking, station
Entire Place • 1 bedroom
Romantic apartment with jacuzzi
Entire Place • 1 bedroom
Romantic suite with escape game
Entire Place • 1 bedroom
pop and warm decor cottages with jacuzzi/sauna
Entire Place • 1 bedroom
Romantic apartment with jacuzzi
Entire Place • 1 bedroom
Top Performing Professional Hosts in Calais
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stéphanie | 50 | $701,063 | 1899 | 4.29/5.0 |
| Séverine | 15 | $317,099 | 458 | 4.69/5.0 |
| Reynald | 4 | $201,373 | 373 | 4.66/5.0 |
| Fabien | 7 | $170,564 | 563 | 4.04/5.0 |
| Catheline | 12 | $159,325 | 115 | 4.29/5.0 |
| Olivier | 6 | $114,683 | 209 | 4.60/5.0 |
| Ana | 4 | $114,254 | 153 | 4.71/5.0 |
| Dehbia | 6 | $107,572 | 128 | 3.75/5.0 |
| Fabienne | 5 | $82,649 | 73 | 3.55/5.0 |
| Brunet | 2 | $67,169 | 33 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Calais
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89%), with apartment & condo and house properties comprising 95.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.9% combined)
Room Capacity Distribution
Analysis of 428 properties in Calais shows that 1 bedroom properties are most prevalent, making up 52.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.0% of all listings.
Key Insights
- Most common: 1 bedroom (52.8%)
- Least common: 4 bedrooms (1.2%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 428 properties in Calais reveals that 4 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 68.5% of the market.
Key Insights
- Most common capacity: 4 guests (34.8% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 68.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 428 properties in Calais, the most common availability pattern is 181-270 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 181-270 days (36.2%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 60.7%
- Properties with long-term bookings (180+ days): 42.1%
Minimum Stay Distributions
1 Night
215 listings
58.6% of total
2 Nights
115 listings
31.3% of total
3 Nights
19 listings
5.2% of total
4-6 Nights
6 listings
1.6% of total
7-29 Nights
5 listings
1.4% of total
30+ Nights
7 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.9%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 95.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
26 listings
7% of total
Non-refundable
19 listings
5.1% of total
Flexible
113 listings
30.5% of total
Moderate
135 listings
36.5% of total
Firm
32 listings
8.6% of total
Strict
45 listings
12.2% of total
Key Insights
- Moderate is the preferred policy at 36.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.0% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 5.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 56 days
- Shortest booking windows are in Sep, Feb, Nov, averaging 28 days
- Summer shows the longest average booking window at 55 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Calais
Below is the distribution of amenities across listings in Calais:
Traveler Demographics
Key Insights
- Domestic travelers make up 46.6% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (22.4%) and Germany (12.5%)
- English is the top language at 42.1%, followed by French (34.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for England and Paris markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Calais. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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