Airbnb Market Analytics, Statistics and Data in Ault, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ault? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ault:
How much do Airbnb hosts make on average per month in Ault?
The short-term rental market in Ault shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,315 per month
- Strong performing properties (top 25%) make $2,253 or more
- Best-in-class properties (top 10%) achieve $3,670+ monthly
- Entry-level properties (bottom 25%) typically earn around $679
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ault
The market in Ault shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ault
Daily rates in Ault vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $126 or more
- Best-in-class properties (top 10%) pull in $182+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Ault
Peak Season (August, July, June)
- Revenue peaks at $3006.52 per month
- Occupancy rates reach 73.45%
- Daily rates average $125.12
Shoulder Season
- Revenue averages $1782.31 per month
- Occupancy maintains 38.32%
- Daily rates hold at $117.97
Low Season (December, November, January)
- Revenue drops to $717.86 per month
- Occupancy decreases to 17.98%
- Daily rates adjust to $110.20
Is it still profitable to do Airbnb in Ault in 2025?
Yes! Ault demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1782 and With 213 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ault
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ault Beach | Beautiful seaside location known for its stunning beaches and natural landscapes. Ideal for tourists seeking relaxation and outdoor activities, making it a great investment for beach holidays. | Ault Beach, Plage de Ault, Ault Cliffs, Ault Lighthouse, Hiking trails, Local seafood restaurants |
| Ault Town Center | Charming town center with a mix of local shops and cafes. Attracts visitors looking for a taste of local culture and direct access to services and amenities. | Local markets, Cafes and bistros, Historical architecture, Artisan shops, Cultural events |
| Nearby Forests and Nature Reserves | Surrounding forests and parks provide excellent opportunities for eco-tourism and nature lovers. Great for attracting visitors interested in hiking, bird watching, and nature activities. | Forêt de la Lande, Réserve naturelle des Dunes et Marais, Nature trails, Picnic areas, Wildlife observation |
| Criel-sur-Mer | Adjacent seaside village known for its quiet beaches and coastal charm. A hidden gem that can draw visitors looking for tranquility and less touristy spots. | Criel Beach, Promenade, Local historical sites, Fishing opportunities, Scenic coastal views |
| The Bay of the Somme | Famous for its natural beauty and as a tourist destination, the Bay of the Somme attracts those wishing to explore natural parks and enjoy the seaside. | Baie de Somme, Birdwatching opportunities, Boat tours, Quirky seaside villages, Scenic walking paths |
| Dieppe | A nearby coastal city with a rich history and vibrant atmosphere. Provides a larger urban experience while still being close to Ault. | Castle of Dieppe, Dieppe Beach, Dieppe Market, Historical museum, Coastal walks |
| Rouen | The historical capital of Normandy, offers visitors a mix of history, culture, and gastronomy. A bit further but great for those looking for city excursions. | Rouen Cathedral, Gros-Horloge, Museum of Fine Arts, Historic quarter, Local cuisine |
| Le Tréport | A charming coastal town known for its cliff landscapes and historical sites. A good potential area for attracting visitors interested in seaside vacations. | Le Tréport Beach, Funicular, Cliffs of Tréport, Fishing port, Bluff hiking trails |
Do you need a license for Airbnb in Ault?
We recommend checking directly with Ault's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (16% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ault
Renovated family home
Entire Place • 7 bedrooms
Villa 180 m2 at 2mn beach Ault
Entire Place • 6 bedrooms
*Beautiful Villa Belle Époque* in front of the sea
Entire Place • 5 bedrooms
Villa Plaisance au bois de Cise
Entire Place • 4 bedrooms
Sea-side villa
Entire Place • 5 bedrooms
Maison d 'Ault - Brise Du Large
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Ault
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Conciergerie | 29 | $293,637 | 606 | 4.03/5.0 |
| Charlotte Et Quentin | 6 | $139,644 | 446 | 4.92/5.0 |
| La Conciergerie Trois Villes S | 5 | $133,686 | 158 | 4.81/5.0 |
| Xavier | 1 | $113,873 | 5 | 4.80/5.0 |
| Florent | 1 | $90,840 | 22 | 4.64/5.0 |
| Philippe | 3 | $88,761 | 126 | 4.77/5.0 |
| Séverine | 7 | $82,110 | 298 | 4.89/5.0 |
| Nadège | 1 | $74,711 | 66 | 4.80/5.0 |
| Naomi | 5 | $74,314 | 23 | 2.85/5.0 |
| Sim. Et Jul. | 1 | $70,961 | 34 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ault
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.7%), with apartment & condo and house properties comprising 97.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (2.4% combined)
Room Capacity Distribution
Analysis of 213 properties in Ault shows that 1 bedroom properties are most prevalent, making up 41.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.0% of all listings.
Key Insights
- Most common: 1 bedroom (41.8%)
- Least common: 4 bedrooms (4.2%)
- Market concentration: 70.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 213 properties in Ault reveals that 4 guests properties dominate the market, representing 37.1% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 67.6% of the market.
Key Insights
- Most common capacity: 4 guests (37.1% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 67.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 213 properties in Ault, the most common availability pattern is 271-366 days (39% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (39%)
- Most common booking duration: 91-180 days (34.7%)
- Properties with high availability (180+ days): 70.9%
- Properties with long-term bookings (180+ days): 29.6%
Minimum Stay Distributions
1 Night
34 listings
17.4% of total
2 Nights
118 listings
60.5% of total
3 Nights
15 listings
7.7% of total
4-6 Nights
11 listings
5.6% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
16 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.9%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 85.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
54 listings
28.1% of total
Moderate
57 listings
29.7% of total
Firm
32 listings
16.7% of total
Strict
49 listings
25.5% of total
Key Insights
- Moderate is the preferred policy at 29.7% of listings
- The market shows a balanced distribution between guest-friendly (57.8%) and strict (42.2%) policies
- Firm policies are least common at 16.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 62 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 32 days
- Summer shows the longest average booking window at 61 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Ault
Below is the distribution of amenities across listings in Ault:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.3% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (9.7%) and Germany (6.7%)
- French is the top language at 47%, followed by English (33.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for Belgium and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ault. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
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