Airbnb Market Analytics, Statistics and Data in Épinal, Grand Est, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Épinal? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Épinal:
How much do Airbnb hosts make on average per month in Épinal?
The short-term rental market in Épinal shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,264 per month
- Strong performing properties (top 25%) make $1,909 or more
- Best-in-class properties (top 10%) achieve $2,929+ monthly
- Entry-level properties (bottom 25%) typically earn around $608
Revenue Variations by Month
Occupancy Rates Throughout the Year in Épinal
The market in Épinal shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Épinal
Daily rates in Épinal vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $96 or more
- Best-in-class properties (top 10%) pull in $155+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Épinal
Peak Season (June, May, July)
- Revenue peaks at $1824.44 per month
- Occupancy rates reach 58.61%
- Daily rates average $90.36
Shoulder Season
- Revenue averages $1550.82 per month
- Occupancy maintains 47.06%
- Daily rates hold at $86.80
Low Season (December, September, January)
- Revenue drops to $1041.29 per month
- Occupancy decreases to 36.24%
- Daily rates adjust to $82.28
Is it still profitable to do Airbnb in Épinal in 2025?
Yes! Épinal demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1551 and The market's 186 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Épinal
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Virecourt | A charming and tranquil neighborhood ideal for families and nature lovers, featuring parks and scenic views of the river. | Parc du Cours, Épinal Castle, The Vosges Museum of Art, Canal de l'Est, Les Jardins de la Préfecture |
| Centre Ville | The city center is vibrant and historic, perfect for tourists who want to explore local shops, cafes, and cultural attractions. | Église Saint-Maurice, Place des Vosges, Place des Anciens Combattants, Épinal's Historic Centre, Local markets |
| Bords de Moselle | A picturesque neighborhood along the Moselle river, great for relaxing strolls and enjoying waterfront views. | Moselle River Promenade, Canoeing and kayaking spots, Cycling paths along the river, Parks and picnic areas, Local wine bars |
| La Vierge | An upcoming area with modern amenities, popular among young professionals and offers easy access to public transport. | Supermarkets and shopping centers, Gyms and sports facilities, Cafes and coffee shops, Public transportation hubs, Community events |
| Épinal Parc des expositions | This area is known for hosting events and exhibitions, attracting visitors year-round, making it ideal for short-term rentals. | Parc des expositions, Various trade shows and events, Outdoor markets, Catering services, Nearby hotels and restaurants |
| Le Saut des Vosges | A nature lover's paradise, perfect for those who enjoy hiking and outdoor activities in beautiful natural surroundings. | Hiking trails, Scenic viewpoints, Natural parks and reserves, Camping areas, Wildlife spotting |
| Quartier de la Gare | Located near the train station, this area is very convenient for travelers looking for temporary accommodations. | Train station access, Local restaurants and shops, Public transport connections, Nearby parks, Cultural institutions |
| Les Coteaux | This area offers a hillside view of Épinal, known for its residential charm and quiet streets, attracting families. | Scenic residential views, Parks and playgrounds, Walking trails, Community activities, Proximity to local schools |
Do you need a license for Airbnb in Épinal?
We recommend checking directly with Épinal's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Épinal
Lodge Agnes - 2/4 guests - Private Nordic bath
Entire Place • 1 bedroom
Lodge Véronique -3 adults- Private Nordic bath
Entire Place • 1 bedroom
Bernadette Lodge - 2 guests - Private nordic bath
Entire Place • 1 bedroom
Lodge Antoinette - 2 guests - Private Nordic bath
Entire Place • 1 bedroom
Gite Villa La Chèvrerie centre
Entire Place • 5 bedrooms
Gite du Ruisseau
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Épinal
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marine | 4 | $266,006 | 459 | 4.99/5.0 |
| Ariane | 4 | $116,801 | 84 | 3.66/5.0 |
| Sci | 12 | $106,175 | 411 | 4.61/5.0 |
| Pascal | 6 | $98,477 | 776 | 4.56/5.0 |
| Domaine Du Château | 8 | $98,348 | 110 | 4.49/5.0 |
| Christine | 2 | $85,556 | 388 | 4.91/5.0 |
| Fabian | 2 | $66,368 | 53 | 4.81/5.0 |
| Vincent | 4 | $62,501 | 429 | 4.69/5.0 |
| 54994271 | 3 | $54,799 | 50 | 3.15/5.0 |
| Romain | 2 | $52,437 | 39 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Épinal
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with apartment & condo and house properties comprising 90.8% of inventory
- Untapped potential in outdoor & mobile segments (2.7% combined)
Room Capacity Distribution
Analysis of 186 properties in Épinal shows that 1 bedroom properties are most prevalent, making up 46.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.4% of all listings.
Key Insights
- Most common: 1 bedroom (46.2%)
- Least common: 4 bedrooms (3.2%)
- Market concentration: 70.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 186 properties in Épinal reveals that 4 guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.5% of the market.
Key Insights
- Most common capacity: 4 guests (31.7% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 57.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 186 properties in Épinal, the most common availability pattern is 271-366 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28% of properties).
Key Insights
- Most common availability window: 271-366 days (32.3%)
- Most common booking duration: 181-270 days (28%)
- Properties with high availability (180+ days): 57.0%
- Properties with long-term bookings (180+ days): 44.6%
Minimum Stay Distributions
1 Night
82 listings
48.2% of total
2 Nights
71 listings
41.8% of total
3 Nights
6 listings
3.5% of total
4-6 Nights
4 listings
2.4% of total
7-29 Nights
3 listings
1.8% of total
30+ Nights
4 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.0%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 93.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
69 listings
41.8% of total
Moderate
57 listings
34.5% of total
Firm
14 listings
8.5% of total
Strict
25 listings
15.2% of total
Key Insights
- Flexible is the preferred policy at 41.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Mar, averaging 64 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 26 days
- Spring shows the longest average booking window at 59 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Épinal
Below is the distribution of amenities across listings in Épinal:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.1% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (3.8%) and Germany (3.6%)
- French is the top language at 49%, followed by English (33.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Paris and Strasbourg markets
- Develop localized content for Belgium and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Épinal. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ittenheim | 18 | $3,906 | $234.35 | 47% |
| Osenbach | 23 | $3,422 | $285.70 | 39% |
| Furdenheim | 18 | $3,340 | $339.83 | 47% |
| Griesheim-près-Molsheim | 18 | $3,302 | $265.66 | 42% |
| Le Valtin | 19 | $3,141 | $282.10 | 37% |
| Ventron | 81 | $3,017 | $279.42 | 36% |
| La Chapelle-devant-Bruyères | 20 | $2,966 | $202.26 | 42% |
| Belmont | 13 | $2,846 | $260.50 | 36% |
| Rust | 159 | $2,821 | $184.55 | 53% |
| La Forge | 10 | $2,771 | $168.86 | 44% |
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