Airbnb Market Analytics, Statistics and Data in Troyes, Grand Est, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Troyes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Troyes:
How much do Airbnb hosts make on average per month in Troyes?
The short-term rental market in Troyes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,149 per month
- Strong performing properties (top 25%) make $1,938 or more
- Best-in-class properties (top 10%) achieve $3,052+ monthly
- Entry-level properties (bottom 25%) typically earn around $576
Revenue Variations by Month
Occupancy Rates Throughout the Year in Troyes
The market in Troyes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Troyes
Daily rates in Troyes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $163+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Troyes
Peak Season (June, May, April)
- Revenue peaks at $2072.91 per month
- Occupancy rates reach 49.31%
- Daily rates average $95.40
Shoulder Season
- Revenue averages $1520.69 per month
- Occupancy maintains 41.73%
- Daily rates hold at $90.80
Low Season (November, December, January)
- Revenue drops to $900.11 per month
- Occupancy decreases to 32.23%
- Daily rates adjust to $82.96
Is it still profitable to do Airbnb in Troyes in 2025?
Yes! Troyes demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $1521 and As a mature market with 639 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Troyes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The historical heart of Troyes with charming medieval architecture, a bustling market, and a variety of restaurants and shops. It's attractive to tourists wanting to experience the culture and history of Troyes. | Troyes Cathedral, Ruelle des Chats, Musée Saint-Loup, Place Alexandre Israel, Troyes' Old Town, Maison de l'Outil et de la Pensée Ouvrière |
| Les Comtes de Champagne | A residential area that provides a quieter atmosphere while being close to amenities and town attractions. It appeals to families and longer-term visitors looking for comfort and accessibility. | Parc des Moulins, Cafés and local shops, Troyes' local markets, Ciné City |
| Cognée | A trendy area that is becoming popular for its young vibe, cafes, and proximity to the main attractions. It's favored by younger tourists and those who enjoy nightlife. | Hip bars and cafes, Nearby shopping centers, Live music venues |
| Saint-Julien les Villas | A charming suburban area with easy access to Troyes city center. It's attractive for those seeking quiet stays while being close to the action. | Parks and green spaces, Family-friendly environments, Budget-friendly accommodation options |
| Sainte-Savine | A vibrant neighborhood known for its bustling local scene and cultural offerings. It attracts tourists looking for an authentic local experience. | Local boutiques, Markets, Cafés, Cultural events |
| La Rivière | Scenic area by the river ideal for outdoor activities and relaxation. It's perfect for tourists seeking nature and leisure near the city. | River walks, Cycling paths, Picnic spots |
| Troyes Champagne Métropole | A metropolitan area surrounding Troyes with access to larger shopping and dining venues. It's popular among visitors looking for a blend of city and nature. | Shopping centers, Nature parks, Cultural festivals |
| Bouchères | A more rural area that provides a taste of country living near the city. Great for those looking to escape the busy city life while still being close to Troyes. | Countryside scenery, Charming rural cafes, Walking and hiking trails |
Do you need a license for Airbnb in Troyes?
Yes, Troyes requires a license for operating an Airbnb. Current market data shows 72% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Troyes
Maison Juvénal des Ursins * * * *Centre Historique
Entire Place • 6 bedrooms
Résidence Chez Suzanne - Maison - Hypercentre
Entire Place • 6 bedrooms
With family, friends in town for up to 16 people
Entire Place • 4 bedrooms
Atmosphere | Downtown | Netflix | Mon Groom
Entire Place • 4 bedrooms
Charming country house
Entire Place • 5 bedrooms
Duplex Providence - Ideal Group - Parking
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Troyes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Capitaine BnB | 95 | $1,371,602 | 1976 | 4.24/5.0 |
| Mon Groom | 18 | $409,550 | 593 | 4.49/5.0 |
| Nicolas | 3 | $232,143 | 638 | 4.91/5.0 |
| Marina | 19 | $154,493 | 1426 | 3.85/5.0 |
| Sandra | 7 | $140,961 | 198 | 4.96/5.0 |
| Nicolas | 3 | $128,640 | 169 | 4.84/5.0 |
| Dorothee | 4 | $109,178 | 44 | 4.48/5.0 |
| David | 4 | $108,674 | 488 | 4.59/5.0 |
| Kevin | 5 | $105,417 | 74 | 4.50/5.0 |
| Joelle | 4 | $105,194 | 49 | 3.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Troyes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with apartment & condo and house properties comprising 97.5% of inventory
- Untapped potential in boutique & hotels, unique stays, others, outdoor & mobile segments (2.6% combined)
Room Capacity Distribution
Analysis of 639 properties in Troyes shows that 1 bedroom properties are most prevalent, making up 54.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.0% of all listings.
Key Insights
- Most common: 1 bedroom (54.5%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 72.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 639 properties in Troyes reveals that 2 guests properties dominate the market, representing 37.9% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 65.7% of the market.
Key Insights
- Most common capacity: 2 guests (37.9% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 65.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 639 properties in Troyes, the most common availability pattern is 271-366 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (36.5%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 67.6%
- Properties with long-term bookings (180+ days): 33.6%
Minimum Stay Distributions
1 Night
313 listings
57.9% of total
2 Nights
150 listings
27.7% of total
3 Nights
21 listings
3.9% of total
4-6 Nights
3 listings
0.6% of total
7-29 Nights
14 listings
2.6% of total
30+ Nights
40 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.6%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 89.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Flexible
295 listings
55.6% of total
Moderate
157 listings
29.6% of total
Firm
44 listings
8.3% of total
Strict
34 listings
6.4% of total
Key Insights
- Flexible is the preferred policy at 55.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.2% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 55 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 25 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Troyes
Below is the distribution of amenities across listings in Troyes:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (9.3%) and Belgium (4.8%)
- French is the top language at 44.5%, followed by English (36.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Paris and Troyes markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Troyes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Verdelot | 12 | $4,465 | $309.56 | 49% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Saint-Augustin | 20 | $3,344 | $279.54 | 32% |
| Corgoloin | 10 | $3,289 | $293.33 | 45% |
| Saint-Romain | 17 | $2,878 | $308.46 | 35% |
| Saint-Germain-des-Champs | 12 | $2,801 | $233.88 | 51% |
| Bairon et ses environs | 11 | $2,781 | $211.49 | 32% |
| Lindry | 11 | $2,778 | $219.91 | 26% |
| Bazoches-sur-le-Betz | 11 | $2,717 | $241.91 | 28% |
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