Thionville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Thionville in 2025? Explore comprehensive Airbnb analytics for Thionville, Grand Est, France to uncover income potential. This 2025 STR market report for Thionville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Thionville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thionville Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thionville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thionville (2025)
Understanding the monthly revenue variations for Airbnb listings in Thionville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thionville is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thionville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,587 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $510, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thionville
Thionville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thionville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thionville:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thionville
Average Daily Rate (ADR) Airbnb Trends in Thionville (2025)
Effective short term rental pricing strategy in Thionville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thionville typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Thionville
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Airbnb Seasonality Analysis & Trends in Thionville (2025)
Peak Season (August, July, October)
- Revenue averages $1,396 per month
- Occupancy rates average 52.0%
- Daily rates average $71
Shoulder Season
- Revenue averages $1,184 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $78
Low Season (January, May, June)
- Revenue drops to average $969 per month
- Occupancy decreases to average 42.9%
- Daily rates adjust to average $81
Seasonality Insights for Thionville
- The Airbnb seasonality in Thionville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thionville's highest earning potential, with monthly revenues capable of climbing to $1,455, occupancy reaching a high of 54.4%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $938, occupancy could drop to 41.8%, and ADRs may adjust down to $69.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thionville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thionville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thionville (2025)
Exploring the top neighborhoods for short-term rentals in Thionville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Thionville | Central location with easy access to shops, restaurants, and cultural attractions. Ideal for business travelers and tourists looking to explore the city. | Thionville Cathedral, Centre Pompidou-Metz, Fort de Guentrange, La Moselle, Parc Napoleon |
| Thionville Nord | Residential area with family-friendly amenities, parks, and schools. Appeals to families and longer-term renters. | Parc de la Basse-Chaîne, Lac de la Moselle, Local markets, Boulangeries, Nearby wildlife parks |
| Moselle Riverfront | Scenic waterfront area offering beautiful views and leisure activities. Attractive for tourists and those seeking tranquility by the water. | Promenade along the Moselle, Boat rentals, Cycling paths, Fishing spots, Waterfront cafes |
| Jean Jaurès Street | Vibrant street lined with cafes, restaurants, and shops. Popular among young travelers and locals looking for nightlife. | Cafés and bistros, Shops, Street markets, Local nightlife, Cultural events |
| Thionville West | Emerging area with new developments, close to the city while offering a quieter living environment. Good for investors looking for growth. | New shopping centers, Parks, Community events, Local sports clubs, Family activities |
| Thionville Sud | Close to nature and outdoor activities, perfect for those looking to escape the city buzz. Appeals to nature lovers and families. | Nature reserves, Hiking trails, Picnic areas, Cycling routes, Wildlife watching |
| Place André Malraux | A central square known for its cultural significance and events. Attracts tourists and locals for gatherings and performances. | Public events, Cultural festivals, Nearby cafes, Public art, Historic buildings |
| Bellevue | Up-and-coming neighborhood with charm and a community feel. Attractive for those seeking a local experience away from the busy city center. | Local parks, Community activities, Craft shops, Family-friendly events, Artisan markets |
Understanding Airbnb License Requirements & STR Laws in Thionville (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Thionville. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thionville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Thionville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thionvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bedroom 2 Villa Jasmine
Entire Place • N/A
Rock in Share - Le Clemenceau
Entire Place • N/A
Rock in Share - Le Grain de Sable
Entire Place • 1 bedroom
Rock In Share - Le 101 Beffroi
Entire Place • N/A
Apartment 3 borders
Entire Place • 1 bedroom
Appartement Arty Thionville
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thionville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thionville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| François | 5 | $77,058 | 330 | 4.58/5.0 |
| Kevin Et L'Équipe Rock In Shar | 4 | $76,562 | 111 | 4.58/5.0 |
| Albert | 7 | $54,859 | 6 | 5.00/5.0 |
| Js | 3 | $52,427 | 114 | 4.80/5.0 |
| Sweethome Conciergerie | 3 | $32,331 | 61 | 4.77/5.0 |
| Willem | 2 | $31,183 | 13 | 4.67/5.0 |
| Julien | 3 | $28,062 | 135 | 4.82/5.0 |
| Nico | 5 | $26,120 | 16 | 5.00/5.0 |
| Zhor | 1 | $23,177 | 26 | 4.85/5.0 |
| Pierre | 1 | $22,331 | 33 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thionville.
Dive Deeper: Advanced Thionville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thionville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThionville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thionville
- The Thionville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.2% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thionville, Apartment/Condo properties are the most common (83.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 2.5%) offer potential for unique stay experiences.
Thionville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thionville
- The dominant room capacity in Thionville is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Thionville, indicating a high concentration in these sizes.
- With over half the market (56.3%) consisting of studios or 1-bedroom units, Thionville is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Thionville.
Thionville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thionville
- The most common guest capacity trend in Thionville vacation rentals is listings accommodating 2 guests (39.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Thionville STR market, accounting for 64.7% of listings.
- A significant 49.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Thionville.
- On average, properties in Thionville are equipped to host 2.6 guests.
Thionville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thionville
- The most common availability pattern in Thionville falls within the 271-366 days range, representing 49.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Thionville (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thionville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
19.1% of total
2 Nights
29 listings
25.2% of total
3 Nights
10 listings
8.7% of total
4-6 Nights
19 listings
16.5% of total
7-29 Nights
18 listings
15.7% of total
30+ Nights
17 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Thionville is 2 Nights, adopted by 25.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Thionville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.2% of Thionville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thionville.
Thionville Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
1% of total
Super Strict 30 Days
1 listings
1% of total
Non-refundable
2 listings
2% of total
Flexible
37 listings
36.6% of total
Moderate
35 listings
34.7% of total
Firm
11 listings
10.9% of total
Strict
14 listings
13.9% of total
Cancellation Policy Insights for Thionville
- The prevailing Airbnb cancellation policy trend in Thionville is Flexible, used by 36.6% of listings.
- The market strongly favors guest-friendly terms, with 71.3% of listings offering Flexible or Moderate policies. This suggests guests in Thionville may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.6% market standard in Thionville.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Thionville.
Thionville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thionville
- The overall average booking lead time for vacation rentals in Thionville is 29 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (34 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Thionville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Thionville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thionville (2025)
Amenity Prevalence
Amenity Insights for Thionville
- Essential amenities in Thionville that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thionville: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thionville to stay competitive.
Thionville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thionville
- The typical guest profile for Airbnb in Thionville consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.9% of guests.
- Key international markets include France (70.9%) and Netherlands (5%).
- Top languages spoken are French (34.9%) followed by English (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Strasbourg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thionville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ittenheim | 21 | $3,491 | $235.70 | 42% |
| Aubel | 33 | $3,374 | $255.73 | 43% |
| Bertogne | 28 | $3,364 | $311.80 | 40% |
| Kruft | 13 | $3,340 | $229.39 | 41% |
| Belmont | 12 | $3,303 | $282.76 | 39% |
| Heers | 24 | $3,210 | $319.49 | 36% |
| Furdenheim | 19 | $3,205 | $318.23 | 47% |
| Samrée | 17 | $3,151 | $375.75 | 29% |
| Wellin | 13 | $3,077 | $218.09 | 42% |
| Le Valtin | 17 | $3,002 | $321.67 | 39% |