Sainte-Marie-aux-Mines Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Sainte-Marie-aux-Mines in 2025? Explore comprehensive Airbnb analytics for Sainte-Marie-aux-Mines, Grand Est, France to uncover income potential. This 2025 STR market report for Sainte-Marie-aux-Mines, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Sainte-Marie-aux-Mines, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Marie-aux-Mines Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sainte-Marie-aux-Mines Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sainte-Marie-aux-Mines (2025)
Understanding the monthly revenue variations for Airbnb listings in Sainte-Marie-aux-Mines is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Marie-aux-Mines is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Marie-aux-Mines across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,794+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,847 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $576, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sainte-Marie-aux-Mines
Sainte-Marie-aux-Mines Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sainte-Marie-aux-Mines STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Marie-aux-Mines:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sainte-Marie-aux-Mines
Average Daily Rate (ADR) Airbnb Trends in Sainte-Marie-aux-Mines (2025)
Effective short term rental pricing strategy in Sainte-Marie-aux-Mines involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Marie-aux-Mines typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Sainte-Marie-aux-Mines
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Airbnb Seasonality Analysis & Trends in Sainte-Marie-aux-Mines (2025)
Peak Season (August, December, July)
- Revenue averages $2,096 per month
- Occupancy rates average 51.8%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,300 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $138
Low Season (January, March, November)
- Revenue drops to average $1,029 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $136
Seasonality Insights for Sainte-Marie-aux-Mines
- The Airbnb seasonality in Sainte-Marie-aux-Mines shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sainte-Marie-aux-Mines's highest earning potential, with monthly revenues capable of climbing to $2,212, occupancy reaching a high of 57.0%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,015, occupancy could drop to 26.0%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Marie-aux-Mines.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sainte-Marie-aux-Mines seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sainte-Marie-aux-Mines (2025)
Exploring the top neighborhoods for short-term rentals in Sainte-Marie-aux-Mines? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville de Sainte-Marie-aux-Mines | The town center is a charming area with a mix of historical architecture and local shops. It's a great spot for tourists who want to explore the local culture and enjoy easy access to amenities. | Église Saint-Étienne, Musée de la Vallée, Les jardins de la vallée, Cafés and local artisan shops, Walking trails |
| Le Parc Naturel Régional des Ballons des Vosges | This regional natural park offers stunning landscapes, hiking trails, and outdoor activities. It's perfect for nature lovers and those seeking adventure, making it appealing for a variety of travelers. | Hiking trails, Scenic viewpoints, Nature reserves, Wildlife watching, Picnic areas |
| Ribeauvillé | A nearby town known for its picturesque vineyards and medieval charm. It’s popular among tourists looking for wine tourism and regional cuisine, making it a good choice for Airbnb hosting. | Castle ruins (Saint Ulrich), Ribeauvillé wine festivals, Local wineries, Historic town center, Alsatian restaurants |
| Riquewihr | Famous for its well-preserved medieval architecture and vineyards, Riquewihr is a tourist hotspot that attracts those interested in history and wine, making it highly desirable for Airbnb. | Historic wine cellars, Alsatian cuisine, Picturesque streets, Riquewihr Christmas markets, Nearby vineyards |
| Kaysersberg | A charming village known for its historical buildings and beautiful surroundings. It's a favorite among tourists for its quaintness and beauty, ideal for short-term rentals. | Kaysersberg Castle, Local markets, Historic architecture, Hiking trails, Wine tasting tours |
| Colmar | A vibrant town with a rich cultural scene and stunning architecture. Close to Sainte-Marie-aux-Mines, it attracts many tourists looking for a base to explore Alsace. | Little Venice district, Unterlinden Museum, Colmar Christmas markets, Historic town hall, Botanical gardens |
| Eguisheim | Recognized as one of the 'Les Plus Beaux Villages de France', it offers a picturesque setting with winding lanes and flower-adorned houses, making it attractive to visitors looking for charm and beauty. | Wine route, Historic streets, St. Léon chapel, Local wine tastings, Scenic views |
| Gertwiller | Known for its gingerbread and culinary delights, this small village offers a unique experience for tourists interested in local traditions and baking, suitable for hosting culinary tourists. | Gingerbread Museum, Local bakeries, Scenic walking paths, Traditional Alsatian festivals, Nearby vineyards |
Understanding Airbnb License Requirements & STR Laws in Sainte-Marie-aux-Mines (2025)
While Sainte-Marie-aux-Mines, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Marie-aux-Mines to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Sainte-Marie-aux-Mines (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Marie-aux-Minesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Les Gîtes d'Adelspach Gîtes & Spa en Alsace
Entire Place • 4 bedrooms
"Aux Mines d 'Argent" farm
Entire Place • 5 bedrooms
gite ¨à l 'Ombre du Noyer¨
Entire Place • 1 bedroom
De La Prairie D Hergauchamps with Jacuzzi and sauna
Entire Place • 7 bedrooms
The old farmhouse
Entire Place • 5 bedrooms
Charming house near nature
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sainte-Marie-aux-Mines (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Marie-aux-Mines based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martine | 3 | $89,524 | 17 | 4.96/5.0 |
| Charles | 2 | $81,176 | 90 | 4.84/5.0 |
| Guillaume Et Pierre | 4 | $74,722 | 346 | 4.99/5.0 |
| Petra | 3 | $68,372 | 19 | 4.76/5.0 |
| Pierre | 3 | $46,945 | 226 | 4.91/5.0 |
| Carine | 1 | $42,058 | 92 | 5.00/5.0 |
| Brigit | 6 | $39,956 | 0 | N/A/5.0 |
| Esther | 2 | $38,162 | 74 | 4.95/5.0 |
| Hugo Robert Josepha | 1 | $33,764 | 16 | 4.88/5.0 |
| Carmen | 1 | $32,971 | 18 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Marie-aux-Mines.
Dive Deeper: Advanced Sainte-Marie-aux-Mines STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Marie-aux-Mines. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSainte-Marie-aux-Mines Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sainte-Marie-aux-Mines
- The Sainte-Marie-aux-Mines Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sainte-Marie-aux-Mines, House properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.4%) offer potential for unique stay experiences.
Sainte-Marie-aux-Mines Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sainte-Marie-aux-Mines
- The dominant room capacity in Sainte-Marie-aux-Mines is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Sainte-Marie-aux-Mines, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Marie-aux-Mines.
Sainte-Marie-aux-Mines Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sainte-Marie-aux-Mines
- The most common guest capacity trend in Sainte-Marie-aux-Mines vacation rentals is listings accommodating 4 guests (21.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sainte-Marie-aux-Mines STR market, accounting for 38.8% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Marie-aux-Mines.
- On average, properties in Sainte-Marie-aux-Mines are equipped to host 4.2 guests.
Sainte-Marie-aux-Mines Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sainte-Marie-aux-Mines
- The most common availability pattern in Sainte-Marie-aux-Mines falls within the 271-366 days range, representing 57.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sainte-Marie-aux-Mines (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sainte-Marie-aux-Mines Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
23.5% of total
2 Nights
40 listings
47.1% of total
3 Nights
9 listings
10.6% of total
4-6 Nights
6 listings
7.1% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
8 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sainte-Marie-aux-Mines is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Sainte-Marie-aux-Mines Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Sainte-Marie-aux-Mines hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Marie-aux-Mines.
Sainte-Marie-aux-Mines Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
1.2% of total
Refundable
1 listings
1.2% of total
Flexible
27 listings
33.3% of total
Moderate
22 listings
27.2% of total
Firm
13 listings
16% of total
Strict
17 listings
21% of total
Cancellation Policy Insights for Sainte-Marie-aux-Mines
- The prevailing Airbnb cancellation policy trend in Sainte-Marie-aux-Mines is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.5%) and stricter (37.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Sainte-Marie-aux-Mines.
- Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Marie-aux-Mines.
Sainte-Marie-aux-Mines STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sainte-Marie-aux-Mines
- The overall average booking lead time for vacation rentals in Sainte-Marie-aux-Mines is 70 days.
- Guests book furthest in advance for stays during June (average 181 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Sainte-Marie-aux-Mines.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 181 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Sainte-Marie-aux-Mines averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sainte-Marie-aux-Mines (2025)
Amenity Prevalence
Amenity Insights for Sainte-Marie-aux-Mines
- Essential amenities in Sainte-Marie-aux-Mines that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sainte-Marie-aux-Mines: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sainte-Marie-aux-Mines to stay competitive.
Sainte-Marie-aux-Mines Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sainte-Marie-aux-Mines
- The typical guest profile for Airbnb in Sainte-Marie-aux-Mines consists of a mix of domestic (53%) and international guests, often arriving from nearby Strasbourg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 53.0% of guests.
- Key international markets include France (53%) and Germany (22%).
- Top languages spoken are English (35.7%) followed by French (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sainte-Marie-aux-Mines Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vitznau | 31 | $3,816 | $332.93 | 48% |
| Lucerne | 375 | $3,524 | $273.58 | 51% |
| Ittenheim | 21 | $3,491 | $235.70 | 42% |
| Belmont | 12 | $3,303 | $282.76 | 39% |
| Furdenheim | 19 | $3,205 | $318.23 | 47% |
| Le Valtin | 17 | $3,002 | $321.67 | 39% |
| Meggen | 10 | $2,910 | $217.66 | 55% |
| Sempach | 15 | $2,875 | $213.78 | 50% |
| Hurtigheim | 10 | $2,867 | $202.90 | 43% |
| Bassersdorf | 16 | $2,866 | $328.92 | 45% |