Airbnb Market Analytics, Statistics and Data in Saint-Louis, Grand Est, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Louis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Louis:
How much do Airbnb hosts make on average per month in Saint-Louis?
The short-term rental market in Saint-Louis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,333 per month
- Strong performing properties (top 25%) make $1,821 or more
- Best-in-class properties (top 10%) achieve $2,485+ monthly
- Entry-level properties (bottom 25%) typically earn around $809
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Louis
The market in Saint-Louis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Louis
Daily rates in Saint-Louis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $87 or more
- Best-in-class properties (top 10%) pull in $114+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Saint-Louis
Peak Season (June, July, May)
- Revenue peaks at $1641.94 per month
- Occupancy rates reach 63.19%
- Daily rates average $84.47
Shoulder Season
- Revenue averages $1411.05 per month
- Occupancy maintains 53.22%
- Daily rates hold at $80.45
Low Season (November, February, January)
- Revenue drops to $868.38 per month
- Occupancy decreases to 35.12%
- Daily rates adjust to $77.88
Is it still profitable to do Airbnb in Saint-Louis in 2025?
Yes! Saint-Louis demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 53% and monthly revenue averaging $1411 and With 240 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Louis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Quartier des Musiciens | A charming neighborhood known for its historical architecture and proximity to cultural attractions. It attracts tourists interested in the arts and local music scene. | Saint-Louis Museum, Parc de l'Hotel de Ville, Musée de l'Automobile, Teatro de Saint-Louis, Local music venues |
| Centre-ville de Saint-Louis | The town's bustling center, filled with shops, cafes, and restaurants. A prime location for visitors looking to explore the town's vibrant urban life. | Place de l'Europe, Shopping district, Local markets, Restaurants and cafes, Nearby cultural festivals |
| Saint-Louis - EuroAirport | Close to the international airport, this area is ideal for travelers seeking convenience. It's also near the border with Switzerland, attracting both business and leisure travelers. | EuroAirport Basel-Mulhouse-Freiburg, Nature parks, Quick access to Basel, Airport lounges and services |
| La Petite France | A picturesque area with traditional Alsatian architecture, canals, and a rich history. Perfect for tourists looking for a charming and romantic getaway. | Canals of Saint-Louis, Historical buildings, Local Alsatian cuisine restaurants, Art galleries |
| Parc de l'Hotel de Ville | A beautiful public park in Saint-Louis, popular with families and tourists. It provides a relaxing atmosphere away from the city buzz. | Botanical gardens, Playgrounds, Seasonal events, Scenic walking paths |
| Les Trois Frontières | A unique area where France, Germany, and Switzerland meet, appealing to international travelers looking to explore cross-border attractions. | The borders' meeting point, Cultural exchange events, Local markets, Multicultural restaurants |
| Saint-Louis - Gare | The railway station area is vital for travelers looking to explore nearby cities and access public transport. It's bustling and offers various amenities. | Train connections to Basel, Local cafes, Accessibility to regional attractions, Travel hubs |
| Village de Huningue | A nearby village that complements Saint-Louis with its quaint charm. It attracts those looking for a small-town experience close to urban conveniences. | Historical village center, Local festivals, Parks and outdoor activities, Quaint shops |
Do you need a license for Airbnb in Saint-Louis?
Yes, Saint-Louis requires a license for operating an Airbnb. Current market data shows 63% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Saint-Louis
Le Spot, near Euroairport, 2 car parks
Entire Place • 4 bedrooms
"L'exquis", à la frontière de Bâle,vue panoramique
Entire Place • 2 bedrooms
NewFlat tra Francia/Svizzera
Entire Place • 2 bedrooms
Le Raffiné - Private parking - Close to Basel border
Entire Place • 2 bedrooms
Duplex 70 sqm 5mn from Basel + 1 free parking
Entire Place • 2 bedrooms
3 border apartment (Ch,De,Fr) 2min from Basel
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Saint-Louis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soon Book Home | 17 | $292,600 | 661 | 4.27/5.0 |
| Benoit | 12 | $161,089 | 783 | 4.57/5.0 |
| Marion | 4 | $142,783 | 244 | 4.73/5.0 |
| B&M | 12 | $109,574 | 732 | 4.82/5.0 |
| Brinda | 11 | $101,822 | 1606 | 4.56/5.0 |
| Bea & Alex | 13 | $96,512 | 357 | 4.34/5.0 |
| Andrés | 6 | $85,232 | 507 | 4.63/5.0 |
| Theresia | 3 | $75,561 | 66 | 4.71/5.0 |
| Fabien | 4 | $71,388 | 222 | 4.61/5.0 |
| Paul | 4 | $69,276 | 441 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Louis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with apartment & condo and house properties comprising 95.9% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 240 properties in Saint-Louis shows that 1 bedroom properties are most prevalent, making up 65% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.2% of all listings.
Key Insights
- Most common: 1 bedroom (65%)
- Least common: 4 bedrooms (0.8%)
- Market concentration: 79.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 240 properties in Saint-Louis reveals that 2 guests properties dominate the market, representing 40.4% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 63.3% of the market.
Key Insights
- Most common capacity: 2 guests (40.4% of market)
- Least common capacity: 8+ guests (2.1% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 63.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 240 properties in Saint-Louis, the most common availability pattern is 91-180 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.6% of properties).
Key Insights
- Most common availability window: 91-180 days (35.4%)
- Most common booking duration: 181-270 days (34.6%)
- Properties with high availability (180+ days): 45.4%
- Properties with long-term bookings (180+ days): 55.4%
Minimum Stay Distributions
1 Night
84 listings
38.5% of total
2 Nights
67 listings
30.7% of total
3 Nights
22 listings
10.1% of total
4-6 Nights
18 listings
8.3% of total
7-29 Nights
11 listings
5% of total
30+ Nights
16 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.2%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 79.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
69 listings
30.4% of total
Moderate
87 listings
38.3% of total
Firm
16 listings
7% of total
Strict
55 listings
24.2% of total
Key Insights
- Moderate is the preferred policy at 38.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.7% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 7.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 65 days
- Shortest booking windows are in Sep, Oct, Jan, averaging 34 days
- Summer shows the longest average booking window at 57 days, while Fall has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Saint-Louis
Below is the distribution of amenities across listings in Saint-Louis:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (29.8%) and United Kingdom (16.3%)
- English is the top language at 48.8%, followed by German (17.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for London and Paris markets
- Develop localized content for France and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Louis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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