Airbnb Market Analytics, Statistics and Data in Reims, Grand Est, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Reims? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Reims:
How much do Airbnb hosts make on average per month in Reims?
The short-term rental market in Reims shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,277 per month
- Strong performing properties (top 25%) make $2,120 or more
- Best-in-class properties (top 10%) achieve $3,390+ monthly
- Entry-level properties (bottom 25%) typically earn around $702
Revenue Variations by Month
Occupancy Rates Throughout the Year in Reims
The market in Reims shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Reims
Daily rates in Reims vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $110 or more
- Best-in-class properties (top 10%) pull in $186+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Reims
Peak Season (June, May, April)
- Revenue peaks at $2143.26 per month
- Occupancy rates reach 56.18%
- Daily rates average $112.81
Shoulder Season
- Revenue averages $1749.50 per month
- Occupancy maintains 45.84%
- Daily rates hold at $107.48
Low Season (July, February, January)
- Revenue drops to $954.63 per month
- Occupancy decreases to 31.51%
- Daily rates adjust to $101.09
Is it still profitable to do Airbnb in Reims in 2025?
Yes! Reims demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1749 and As a mature market with 1453 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Reims
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The heart of Reims, known for its stunning architecture and rich history. Attracts tourists visiting the famous Reims Cathedral and other historical sites. | Reims Cathedral, Palace of Tau, Saint-Remi Basilica, Place Drouet d'Erlon, Museum of Fine Arts |
| Boulevard Foch | An elegant residential area with tree-lined boulevards and proximity to both shopping and cultural attractions. Ideal for families and business travelers. | Boulevard Foch park, Café de la Paix, Champagne cellars nearby, Reims Opera, Shopping centers |
| Champagne Region | Perfect for tourists looking to explore the Champagne wine culture. Various vineyards and beautiful countryside make it an attractive location for wine tourism. | Champagne houses, Vineyard tours, Wine tasting, Montagne de Reims Natural Park |
| Reims Bezannes | A modern district that combines residential and commercial areas, ideal for tourists and business travelers looking for convenience and comfort. | Parc d'Activités, Cité des Métiers et de l'Artisanat, shopping centers, restaurants |
| Coté Campus | A youthful area near the university, popular with students and young professionals. Great for budget travelers and a vibrant nightlife. | University of Reims Champagne-Ardenne, Student cafes, Bars and nightlife, Nearby parks |
| Epernay | Close to Reims, known for its champagne houses and beautiful streets. A great location for those seeking a quaint village vibe paired with wine culture. | Avenue de Champagne, Epernay Champagne Tours, Moet & Chandon, Wine museums |
| Cernay-les-Reims | A quiet suburb just outside the city, appealing to those looking for tranquility while still being close to Reims attractions. | Local parks, Shopping facilities, Short drives to Reims city center |
| Tinqueux | A residential area with family-friendly amenities, ideal for longer stays and vacations focused on comfort and convenience. | Parks and playgrounds, Shopping areas, Quick access to Reims |
Do you need a license for Airbnb in Reims?
Yes, Reims requires a license for operating an Airbnb. Current market data shows 69% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Reims
Spacious building - hyper center - sleeps 15
Entire Place • 6 bedrooms
Bright loft in the city center, terrace, parking
Entire Place • 3 bedrooms
Building just for you with 3 apartments
Entire Place • 6 bedrooms
L’Hôtel Particulier des Anges
Entire Place • 4 bedrooms
Champagne for up to 6!
Entire Place • 3 bedrooms
The 1927 workshop in the heart of Reims
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Reims
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabien | 147 | $2,211,183 | 6503 | 4.38/5.0 |
| Manu Et Maximilien | 55 | $1,343,097 | 1154 | 3.79/5.0 |
| Aurelien | 97 | $1,031,443 | 2036 | 2.89/5.0 |
| Monsieur Le Concierge | 32 | $840,654 | 900 | 4.53/5.0 |
| Anne-Gaëlle | 32 | $807,337 | 1357 | 4.71/5.0 |
| Aux Clefs Des Sacres | 43 | $574,013 | 949 | 2.98/5.0 |
| Bastian | 6 | $532,497 | 208 | 3.71/5.0 |
| Maxime | 47 | $382,853 | 448 | 2.74/5.0 |
| 426141602 | 40 | $378,290 | 1153 | 4.05/5.0 |
| Léa | 18 | $326,954 | 2343 | 4.66/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Reims
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.6%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (3.2% combined)
Room Capacity Distribution
Analysis of 1,453 properties in Reims shows that 1 bedroom properties are most prevalent, making up 53.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.1% of all listings.
Key Insights
- Most common: 1 bedroom (53.5%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 71.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,453 properties in Reims reveals that 2 guests properties dominate the market, representing 39% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 67.4% of the market.
Key Insights
- Most common capacity: 2 guests (39% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 67.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,453 properties in Reims, the most common availability pattern is 271-366 days (32.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (32.1%)
- Most common booking duration: 91-180 days (29.7%)
- Properties with high availability (180+ days): 62.4%
- Properties with long-term bookings (180+ days): 39.6%
Minimum Stay Distributions
1 Night
583 listings
50.1% of total
2 Nights
331 listings
28.4% of total
3 Nights
32 listings
2.7% of total
4-6 Nights
17 listings
1.5% of total
7-29 Nights
46 listings
4% of total
30+ Nights
155 listings
13.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.5%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (13.3%) suggest a stable extended-stay market
- High market flexibility with 81.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
5 listings
0.4% of total
Non-refundable
3 listings
0.3% of total
Super Strict 60 Days
2 listings
0.2% of total
Flexible
339 listings
30% of total
Moderate
501 listings
44.4% of total
Firm
92 listings
8.1% of total
Strict
187 listings
16.6% of total
Key Insights
- Moderate is the preferred policy at 44.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 73 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 33 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Reims
Below is the distribution of amenities across listings in Reims:
Traveler Demographics
Key Insights
- Domestic travelers make up 58.1% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (9.4%) and Netherlands (9.1%)
- English is the top language at 40.6%, followed by French (37.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Paris and Reims markets
- Develop localized content for United Kingdom and Netherlands
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Reims. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Verdelot | 12 | $4,465 | $309.56 | 49% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Kluisbergen | 17 | $3,675 | $393.52 | 41% |
| Ellezelles | 14 | $3,636 | $278.54 | 45% |
| Samrée | 18 | $3,632 | $422.27 | 32% |
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