Airbnb Market Analytics, Statistics and Data in Mulhouse, Grand Est, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mulhouse? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mulhouse:
How much do Airbnb hosts make on average per month in Mulhouse?
The short-term rental market in Mulhouse shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,106 per month
- Strong performing properties (top 25%) make $1,717 or more
- Best-in-class properties (top 10%) achieve $2,441+ monthly
- Entry-level properties (bottom 25%) typically earn around $570
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mulhouse
The market in Mulhouse shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mulhouse
Daily rates in Mulhouse vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $124+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
Get Live Mulhouse Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Mulhouse
Peak Season (December, June, May)
- Revenue peaks at $1838.84 per month
- Occupancy rates reach 58.51%
- Daily rates average $100.02
Shoulder Season
- Revenue averages $1289.86 per month
- Occupancy maintains 43.24%
- Daily rates hold at $81.72
Low Season (February, September, January)
- Revenue drops to $714.33 per month
- Occupancy decreases to 30.82%
- Daily rates adjust to $75.25
Is it still profitable to do Airbnb in Mulhouse in 2025?
Yes! Mulhouse demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $1290 and As a mature market with 743 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mulhouse
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The historic heart of Mulhouse, featuring charming streets, shops, and cafes. This area is popular with tourists for its cultural attractions and proximity to the city's public transport system. | Mulhouse Museum of Fine Arts, Place de la Réunion, Temple Saint-Étienne, Automobile Museum, Citadel of Mulhouse |
| Cité de l'Automobile | Home to one of the largest automobile museums in the world, this area attracts car enthusiasts and families. It is a unique draw for visitors to Mulhouse. | Cité de l'Automobile, Automobile & Museum, La Cité du Train, Musee de l'Impression sur Etoffes |
| Porte Jeune | A vibrant and young neighborhood known for its bars, restaurants, and nightlife. It caters to a younger crowd and those looking for an active social scene. | Café de l'Esplanade, Le Parc Steinbach, Porte Jeune area nightlife, Theatre de la Sinne |
| Baldersheim | A quieter residential area with easy access to Mulhouse city center and nearby attractions, appealing to families and longer-term stays. | Local parks, Family-friendly atmosphere, Quick access to city center |
| Dornach | A peaceful district close to nature reserves and parks, ideal for guests who prefer a serene environment while being close to the city. | Parc de l'Hotel de Ville, Nature walks, Quiet residential areas |
| Rive gauche | A developing area along the river, which is seeing a lot of investment and appeals to visitors looking for modern accommodations and scenic views. | Riverside walks, Modern complexes, Upcoming dining options |
| Illzach | A suburban area with affordable accommodation options and good transport connections, ideal for budget travelers. | Local markets, Parks, Access to public transport |
| L'EuroAirport | Located near the international airport and the border with Switzerland, this area is perfect for business travelers and international tourists needing easy access to flights. | EuroAirport Basel-Mulhouse-Freiburg, Cross-border travel |
Do you need a license for Airbnb in Mulhouse?
We recommend checking directly with Mulhouse's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mulhouse
Heart of the historic center - Mansion - 165m2
Entire Place • 5 bedrooms
Le Loft des Gourmets: 1-8 people
Entire Place • 3 bedrooms
Furnished tourist accommodation "the blue hour"
Entire Place • 3 bedrooms
Beautiful Haussmannian apartment downtown Mulhouse
Entire Place • 3 bedrooms
Premium, Entire Apt, all Mulhouse views
Entire Place • 2 bedrooms
Casa Lucia quadruplex - Vacation rental classified
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Mulhouse
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soon Book Home | 46 | $499,723 | 1119 | 4.35/5.0 |
| Yuliia Et Lionel | 26 | $456,327 | 2896 | 4.61/5.0 |
| Marion | 20 | $350,228 | 640 | 4.34/5.0 |
| Kirchhoff Heim | 15 | $304,182 | 1996 | 4.56/5.0 |
| Travel Homes | 17 | $257,391 | 910 | 4.35/5.0 |
| Vincent | 5 | $228,242 | 25 | 1.94/5.0 |
| Suzanne | 22 | $202,744 | 275 | 3.66/5.0 |
| Olivier | 12 | $186,462 | 399 | 4.54/5.0 |
| Céline & Hugo | 12 | $134,804 | 422 | 4.50/5.0 |
| Benoit | 20 | $128,964 | 495 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mulhouse
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with apartment & condo and house properties comprising 97.4% of inventory
- Untapped potential in house, boutique & hotels, others, outdoor & mobile segments (6.4% combined)
Room Capacity Distribution
Analysis of 743 properties in Mulhouse shows that 1 bedroom properties are most prevalent, making up 52.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.9% of all listings.
Key Insights
- Most common: 1 bedroom (52.5%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 76.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 743 properties in Mulhouse reveals that 2 guests properties dominate the market, representing 31.8% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 2 guests (31.8% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 743 properties in Mulhouse, the most common availability pattern is 271-366 days (36.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28% of properties).
Key Insights
- Most common availability window: 271-366 days (36.1%)
- Most common booking duration: 91-180 days (28%)
- Properties with high availability (180+ days): 64.5%
- Properties with long-term bookings (180+ days): 37.3%
Minimum Stay Distributions
1 Night
185 listings
28.2% of total
2 Nights
327 listings
49.8% of total
3 Nights
39 listings
5.9% of total
4-6 Nights
23 listings
3.5% of total
7-29 Nights
25 listings
3.8% of total
30+ Nights
57 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.0%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
217 listings
35.2% of total
Moderate
197 listings
31.9% of total
Firm
81 listings
13.1% of total
Strict
122 listings
19.8% of total
Key Insights
- Flexible is the preferred policy at 35.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.1% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Dec, May, averaging 44 days
- Shortest booking windows are in Sep, Mar, Feb, averaging 29 days
- Summer shows the longest average booking window at 40 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 40 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Mulhouse
Below is the distribution of amenities across listings in Mulhouse:
Traveler Demographics
Key Insights
- Domestic travelers make up 57.1% of total guests, indicating a significant local market share.
- Primary international markets: Germany (12.3%) and Switzerland (7%)
- English is the top language at 37.3%, followed by French (35.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Paris and Mulhouse markets
- Develop localized content for Germany and Switzerland
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mulhouse. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights