Airbnb Market Analytics, Statistics and Data in Metz, Grand Est, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Metz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Metz:
How much do Airbnb hosts make on average per month in Metz?
The short-term rental market in Metz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,371 per month
- Strong performing properties (top 25%) make $2,021 or more
- Best-in-class properties (top 10%) achieve $3,082+ monthly
- Entry-level properties (bottom 25%) typically earn around $824
Revenue Variations by Month
Occupancy Rates Throughout the Year in Metz
The market in Metz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Metz
Daily rates in Metz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $151+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Metz
Peak Season (May, June, December)
- Revenue peaks at $2001.90 per month
- Occupancy rates reach 60.23%
- Daily rates average $97.61
Shoulder Season
- Revenue averages $1692.98 per month
- Occupancy maintains 51.70%
- Daily rates hold at $89.81
Low Season (November, September, January)
- Revenue drops to $1011.43 per month
- Occupancy decreases to 36.11%
- Daily rates adjust to $82.05
Is it still profitable to do Airbnb in Metz in 2025?
Yes! Metz demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $1693 and As a mature market with 587 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Metz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Pompidou-Metz | Cultural hub with contemporary art exhibitions and a unique architectural design. Attracts art lovers and tourists interested in modern culture. | Centre Pompidou-Metz, Metz Cathedral, Place Saint-Louis, The German Gate, Metz Opera House |
| Rue Serpenoise | Popular shopping street in Metz that offers a mix of local boutiques and well-known brands. Ideal for visitors who enjoy shopping and dining. | Les Jardins de la Préfecture, Metz Christmas Market, Café de la Gare, Local boutiques, Restaurants and bars |
| Technopole | Business and technology park, home to many startups and tech companies. Appeals to business travelers and professionals attending conferences. | Technopole de Metz, Metz Expo, Numerous coworking spaces, Nearby hotels |
| Quartier Impérial | Historic district with beautiful architecture and a mix of cultural influences. Attractive for tourists seeking local history and charm. | Palais du Gouverneur, Villa Puplet, The Temple Neuf, Parc de la Seille, Café de la Paix |
| Metz-Centre | The city center is bustling with activity including restaurants, shops and historic sites. Perfect for tourists wanting to experience the essence of Metz. | Metz Museum of École de Nancy, Metz Cathedral, Republic Street, Metz Town Hall, Les Trinitaires |
| Beneficial | Residential neighborhood with good amenities and access to parks. Appeals to families and long-term rental guests looking for comfort and convenience. | Parc Waterloo, Local schools, Family-friendly restaurants, Community events, Public transport access |
| Railway Station Area | Proximity to the train station makes it ideal for travelers. Offers easy access to public transport and quick connectivity to other cities. | Gare de Metz-Ville, Bistro restaurants, Nearby hotels, Transportation hubs |
| Longeville-lès-Metz | Residential suburb with green spaces, ideal for guests seeking a quieter stay while still being close to the city center. | Parc de la Morange, Local shops and cafés, Family-friendly activities, Quiet neighborhoods |
Do you need a license for Airbnb in Metz?
We recommend checking directly with Metz's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (14% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Metz
Rock in Share - The Messine
Entire Place • 4 bedrooms
Villa Alba with pool and spa
Entire Place • 7 bedrooms
Rock in Share - Les terrasses de Metz
Entire Place • 3 bedrooms
Romantic comme à Venise parking include by Rock
Entire Place • N/A
Rock in Share - Chez Louise
Entire Place • 3 bedrooms
A Waterfront Romance - Hyper-center
Entire Place • 1 bedroom
Top Performing Professional Hosts in Metz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin Et L'Équipe Rock In Shar | 28 | $1,245,184 | 759 | 4.09/5.0 |
| UnSejourAMetz | 17 | $398,549 | 1288 | 4.60/5.0 |
| Matthieu | 16 | $338,520 | 499 | 4.00/5.0 |
| William | 16 | $274,190 | 567 | 4.76/5.0 |
| IssAmel | 4 | $229,682 | 175 | 4.67/5.0 |
| Sabine Un Séjour À Part | 12 | $204,624 | 375 | 4.54/5.0 |
| Vincent | 8 | $168,699 | 1868 | 4.58/5.0 |
| Karima | 3 | $141,556 | 247 | 4.86/5.0 |
| Francois | 2 | $119,916 | 7 | 2.43/5.0 |
| Charles | 5 | $110,475 | 1342 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Metz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with apartment & condo and house properties comprising 97.6% of inventory
- Untapped potential in house, boutique & hotels, outdoor & mobile segments (6.3% combined)
Room Capacity Distribution
Analysis of 587 properties in Metz shows that 1 bedroom properties are most prevalent, making up 53.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.4% of all listings.
Key Insights
- Most common: 1 bedroom (53.7%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 72.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 587 properties in Metz reveals that 2 guests properties dominate the market, representing 39.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 68.1% of the market.
Key Insights
- Most common capacity: 2 guests (39.4% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 68.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 587 properties in Metz, the most common availability pattern is 91-180 days (33.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33% of properties).
Key Insights
- Most common availability window: 91-180 days (33.6%)
- Most common booking duration: 181-270 days (33%)
- Properties with high availability (180+ days): 51.4%
- Properties with long-term bookings (180+ days): 49.7%
Minimum Stay Distributions
1 Night
156 listings
29.9% of total
2 Nights
206 listings
39.5% of total
3 Nights
65 listings
12.5% of total
4-6 Nights
32 listings
6.1% of total
7-29 Nights
20 listings
3.8% of total
30+ Nights
43 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.4%
- Mid-length stays (4-6 nights) represent 6.1% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 81.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.6% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
170 listings
32.9% of total
Moderate
214 listings
41.4% of total
Firm
42 listings
8.1% of total
Strict
87 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 41.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Dec, averaging 43 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 29 days
- Summer shows the longest average booking window at 39 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Metz
Below is the distribution of amenities across listings in Metz:
Traveler Demographics
Key Insights
- Domestic travelers make up 64.5% of total guests, indicating a significant local market share.
- Primary international markets: Germany (13.7%) and Netherlands (5.2%)
- French is the top language at 38.9%, followed by English (37.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Paris and Metz markets
- Develop localized content for Germany and Netherlands
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Metz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ittenheim | 18 | $3,906 | $234.35 | 47% |
| Kruft | 13 | $3,817 | $216.53 | 42% |
| Ondenval | 10 | $3,784 | $242.85 | 47% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Samrée | 18 | $3,632 | $422.27 | 32% |
| Bertogne | 30 | $3,448 | $290.44 | 39% |
| Unkel | 17 | $3,413 | $235.20 | 44% |
| Furdenheim | 18 | $3,340 | $339.83 | 47% |
| Griesheim-près-Molsheim | 18 | $3,302 | $265.66 | 42% |
| Saint-Hubert | 27 | $3,280 | $293.42 | 41% |
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