Airbnb Market Analytics, Statistics and Data in Moorea-Maiao, French Polynesia, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Moorea-Maiao? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Moorea-Maiao:
How much do Airbnb hosts make on average per month in Moorea-Maiao?
The short-term rental market in Moorea-Maiao shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,761 per month
- Strong performing properties (top 25%) make $5,220 or more
- Best-in-class properties (top 10%) achieve $9,099+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,428
Revenue Variations by Month
Occupancy Rates Throughout the Year in Moorea-Maiao
The market in Moorea-Maiao shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Moorea-Maiao
Daily rates in Moorea-Maiao vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $169 per night
- Strong performing properties (top 25%) secure $277 or more
- Best-in-class properties (top 10%) pull in $444+ per night
- Entry-level properties (bottom 25%) earn around $108
Daily Rate Variations by Month
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Seasonality patterns in Moorea-Maiao
Peak Season (August, June, July)
- Revenue peaks at $4963.57 per month
- Occupancy rates reach 62.41%
- Daily rates average $242.57
Shoulder Season
- Revenue averages $4289.37 per month
- Occupancy maintains 51.80%
- Daily rates hold at $237.43
Low Season (November, December, January)
- Revenue drops to $2590.34 per month
- Occupancy decreases to 33.25%
- Daily rates adjust to $228.03
Is it still profitable to do Airbnb in Moorea-Maiao in 2025?
Yes! Moorea-Maiao demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $4289 and As a mature market with 585 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Moorea-Maiao
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Temae Beach | Famous for its pristine white sand and turquoise waters, Temae Beach is a top destination for tourists wanting to enjoy water activities like snorkeling and paddleboarding. | Temae Beach, Moorea Coconut Palm, Snorkeling spots, Lagoon tours |
| Cook's Bay | A stunning bay surrounded by lush mountain scenery, Cook's Bay is perfect for guests looking to relax and immerse themselves in nature while being close to local shops and restaurants. | Cook's Bay lookout, Local artisan shops, Boat tours, Water excursions |
| Opunohu Bay | Known for its dramatic landscapes and historical significance, Opunohu Bay offers a serene environment for guests seeking tranquility and natural beauty. | Opunohu Bay, Rotui Juice Factory, Belvedere Lookout, Hiking trails |
| Maharepa | A charming village that offers a mix of local culture and convenience, Maharepa has waterfront restaurants and is close to the airport making it a great spot for short stays. | Maharepa shopping center, Waterfront dining, Local markets, Kite surfing spots |
| Pao Pao | The main village on Moorea, Pao Pao combines cultural experiences with access to stunning beaches, making it an attractive location for both relaxation and exploration. | Pao Pao Village, Local markets, Cultural events, Relaxing beaches |
| Pihaena | This area features some of the best beaches for snorkeling and relaxation. It's less touristy, offering guests a peaceful escape in a beautiful setting. | Pihaena Beach, Snorkeling spots, Local bread shops, Scenic hikes |
| Sandy Beach | A popular spot for water activities and sunbathing, Sandy Beach also offers beachside accommodations that attract families and adventure seekers alike. | Sandy Beach, Water sports rentals, Beach volleyball, Picnic spots |
| Tiahura | Known for its tranquil atmosphere and beautiful sunset views, Tiahura is ideal for romantic getaways and long-term stays, offering a picturesque retreat. | Tiahura Beach, Coral gardens, Sunset spots, Dining with a view |
Do you need a license for Airbnb in Moorea-Maiao?
Yes, Moorea-Maiao requires a license for operating an Airbnb. Current market data shows 85% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Moorea-Maiao
Villa Jessivia
Entire Place • 4 bedrooms
The One
Entire Place • 4 bedrooms
Villa Tiarenui
Entire Place • 4 bedrooms
Villa Vaihere
Entire Place • 3 bedrooms
Villa TEPOE Moorea, lagoonside villa with pool
Entire Place • 6 bedrooms
Hirinaki Beach House
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Moorea-Maiao
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tahiti Homes | 17 | $2,654,912 | 320 | 4.77/5.0 |
| Enjoy Villas | 13 | $973,042 | 506 | 3.73/5.0 |
| Ohana Properties | 9 | $824,999 | 368 | 4.78/5.0 |
| Pascal | 25 | $663,127 | 303 | 2.57/5.0 |
| Franck | 6 | $593,304 | 546 | 4.11/5.0 |
| Les Fares De Moorea | 7 | $465,423 | 234 | 4.91/5.0 |
| Hirinaki | 2 | $363,905 | 184 | 4.91/5.0 |
| Adrien | 11 | $358,954 | 413 | 4.81/5.0 |
| Indre | 1 | $323,508 | 25 | 4.92/5.0 |
| Christophe | 1 | $320,853 | 13 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Moorea-Maiao
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.5%), with house and boutique & hotels properties comprising 88.4% of inventory
- Strong specialty sector (17.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, outdoor & mobile, others, unique stays segments (11.6% combined)
Room Capacity Distribution
Analysis of 585 properties in Moorea-Maiao shows that 1 bedroom properties are most prevalent, making up 39.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.2% of all listings.
Key Insights
- Most common: 1 bedroom (39.1%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 62.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 585 properties in Moorea-Maiao reveals that 2 guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.1% of the market.
Key Insights
- Most common capacity: 2 guests (23.2% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 43.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 585 properties in Moorea-Maiao, the most common availability pattern is 91-180 days (29.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.6% of properties).
Key Insights
- Most common availability window: 91-180 days (29.6%)
- Most common booking duration: 181-270 days (29.6%)
- Properties with high availability (180+ days): 53.7%
- Properties with long-term bookings (180+ days): 47.9%
Minimum Stay Distributions
1 Night
116 listings
21.4% of total
2 Nights
305 listings
56.4% of total
3 Nights
67 listings
12.4% of total
4-6 Nights
22 listings
4.1% of total
30+ Nights
31 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 90.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
45 listings
8.7% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
116 listings
22.5% of total
Moderate
121 listings
23.4% of total
Firm
124 listings
24% of total
Strict
109 listings
21.1% of total
Key Insights
- Firm is the preferred policy at 24.0% of listings
- The market shows a balanced distribution between guest-friendly (45.9%) and strict (45.1%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 100 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 67 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Moorea-Maiao
Below is the distribution of amenities across listings in Moorea-Maiao:
Traveler Demographics
Key Insights
- Domestic travelers make up 32.7% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (37.2%) and French Polynesia (15.6%)
- English is the top language at 46.8%, followed by French (32.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Paris and Papeete markets
- Develop localized content for United States and French Polynesia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Moorea-Maiao. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pāʻea | 75 | $2,451 | $190.78 | 50% |
| Punaʻauiʻa | 301 | $2,363 | $197.61 | 48% |
| ʻĀrue | 50 | $2,090 | $157.46 | 51% |
| Papara | 37 | $1,683 | $202.65 | 30% |
| Pīraʻe | 32 | $1,465 | $144.29 | 43% |
| Papeete | 244 | $1,455 | $124.55 | 47% |
| Faʻaʻā | 127 | $1,448 | $116.30 | 46% |
| Taiarapu-Ouest | 76 | $1,402 | $218.26 | 34% |
| Taiarapu-Est | 71 | $1,365 | $170.40 | 35% |
| Teva I Uta | 21 | $1,346 | $210.36 | 29% |
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