Moorea-Maiao Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in French Polynesia, France
Is Airbnb profitable in Moorea-Maiao in 2025? Explore comprehensive Airbnb analytics for Moorea-Maiao, French Polynesia, France to uncover income potential. This 2025 STR market report for Moorea-Maiao, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 643 active listings.
Whether you're considering an Airbnb investment in Moorea-Maiao, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moorea-Maiao Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moorea-Maiao Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moorea-Maiao (2025)
Understanding the monthly revenue variations for Airbnb listings in Moorea-Maiao is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moorea-Maiao is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moorea-Maiao across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,774 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moorea-Maiao
Moorea-Maiao Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moorea-Maiao STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moorea-Maiao:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moorea-Maiao
Average Daily Rate (ADR) Airbnb Trends in Moorea-Maiao (2025)
Effective short term rental pricing strategy in Moorea-Maiao involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moorea-Maiao typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $478+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Moorea-Maiao
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Airbnb Seasonality Analysis & Trends in Moorea-Maiao (2025)
Peak Season (August, October, September)
- Revenue averages $4,812 per month
- Occupancy rates average 60.8%
- Daily rates average $243
Shoulder Season
- Revenue averages $4,028 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $254
Low Season (January, February, November)
- Revenue drops to average $3,190 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $252
Seasonality Insights for Moorea-Maiao
- The Airbnb seasonality in Moorea-Maiao shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moorea-Maiao's highest earning potential, with monthly revenues capable of climbing to $5,014, occupancy reaching a high of 61.5%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,022, occupancy could drop to 37.0%, and ADRs may adjust down to $240.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moorea-Maiao.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moorea-Maiao seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moorea-Maiao (2025)
Exploring the top neighborhoods for short-term rentals in Moorea-Maiao? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Temae Beach | Famous for its beautiful lagoon and stunning sunset views; this area attracts tourists looking for beachside relaxation and water activities. | Temae Beach, Lagoon Activities, Snorkeling, Water Sports, Scenic Walks |
| Pihaena | A quaint village with lush surroundings, known for its cultural authenticity and proximity to local markets and beach activities. | Pihaena Beach, Local Markets, Pineapple Fields, Cultural Experiences |
| Cook's Bay | Known for its breathtaking scenery and luxury resorts, this area is popular among tourists seeking a more upscale and tranquil experience. | Cook's Bay Scenic Views, Resort Amenities, Canoeing, Island Tours |
| Opunohu Bay | Famous for its lush landscapes and historic sites, perfect for nature lovers and those interested in Polynesian history. | Opunohu Bay, Excursions to Historical Sites, Adventure Hiking, Stunning Scenery |
| Maharepa | A vibrant area with local restaurants and shops, popular with those looking for an authentic island experience outside the major tourist spots. | Maharepa Market, Local Cuisine, Shopping, Scenic Views |
| Moorea Pearl Resort | A luxurious resort area that offers high-end accommodations, attracting honeymooners and couples looking for romantic getaways. | Spa Services, Romantic Dinners, Beach Access, Water Activities |
| Afareaitu | Known for its natural beauty, waterfalls, and hiking trails, this area draws nature enthusiasts and adventure seekers. | Afareaitu Waterfalls, Hiking Trails, Natural Beauty, Scenic Views |
| Maharepa Point | A unique spot with local charm, perfect for travelers looking for less crowded experiences and beautiful scenic views. | Maharepa Point Views, Cultural Sites, Relaxing Atmosphere |
Understanding Airbnb License Requirements & STR Laws in Moorea-Maiao (2025)
Yes, Moorea-Maiao, French Polynesia, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moorea-Maiao to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Moorea-Maiao (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moorea-Maiaobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Jessivia
Entire Place • 4 bedrooms
Villa Tiarenui
Entire Place • 4 bedrooms
Tiahura Polynesian Luxury Villa
Entire Place • 4 bedrooms
Hirinaki Beach House
Entire Place • 5 bedrooms
Villa TEPOE Moorea, lagoonside villa with pool
Entire Place • 6 bedrooms
Villa Anahere
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moorea-Maiao (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moorea-Maiao based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tahiti Homes | 18 | $2,548,376 | 301 | 4.78/5.0 |
| Enjoy Villas | 14 | $935,674 | 507 | 4.85/5.0 |
| Pascal | 22 | $680,980 | 315 | 4.63/5.0 |
| Ohana Properties | 10 | $655,583 | 324 | 4.77/5.0 |
| Franck | 6 | $530,330 | 553 | 4.93/5.0 |
| Tiki Beach Moorea | 4 | $489,111 | 86 | 4.99/5.0 |
| Hirinaki | 2 | $393,214 | 184 | 4.91/5.0 |
| Les Fares De Moorea | 6 | $378,909 | 194 | 4.90/5.0 |
| Adrien | 14 | $376,695 | 440 | 4.80/5.0 |
| Tahiti Reva | 18 | $332,001 | 27 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moorea-Maiao.
Dive Deeper: Advanced Moorea-Maiao STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moorea-Maiao. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoorea-Maiao Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moorea-Maiao
- The Moorea-Maiao Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 643 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moorea-Maiao, House properties are the most common (75.1%), reflecting the local real estate landscape.
- Houses represent a significant 75.1% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique, others, unique stays (combined 11.0%) offer potential for unique stay experiences.
Moorea-Maiao Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moorea-Maiao
- The dominant room capacity in Moorea-Maiao is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Moorea-Maiao, indicating a high concentration in these sizes.
- A significant 24.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moorea-Maiao.
Moorea-Maiao Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moorea-Maiao
- The most common guest capacity trend in Moorea-Maiao vacation rentals is listings accommodating 2 guests (23.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Moorea-Maiao STR market, accounting for 44.0% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moorea-Maiao.
- On average, properties in Moorea-Maiao are equipped to host 4.0 guests.
Moorea-Maiao Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moorea-Maiao
- The most common availability pattern in Moorea-Maiao falls within the 271-366 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Moorea-Maiao (33.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moorea-Maiao Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
18.9% of total
2 Nights
309 listings
49.5% of total
3 Nights
50 listings
8% of total
4-6 Nights
15 listings
2.4% of total
30+ Nights
132 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Moorea-Maiao is 2 Nights, adopted by 49.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Moorea-Maiao Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Moorea-Maiao, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.5% of Moorea-Maiao hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- A 2-night minimum appears standard (49.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moorea-Maiao.
Moorea-Maiao Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
64 listings
10.8% of total
Flexible
126 listings
21.3% of total
Moderate
138 listings
23.4% of total
Firm
139 listings
23.5% of total
Strict
124 listings
21% of total
Cancellation Policy Insights for Moorea-Maiao
- The prevailing Airbnb cancellation policy trend in Moorea-Maiao is Firm, used by 23.5% of listings.
- There's a relatively balanced mix between guest-friendly (44.7%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 23.5% market standard in Moorea-Maiao.
- Regularly review your cancellation policy against competitors and market demand shifts in Moorea-Maiao.
Moorea-Maiao STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moorea-Maiao
- The overall average booking lead time for vacation rentals in Moorea-Maiao is 72 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Moorea-Maiao.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Moorea-Maiao averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moorea-Maiao (2025)
Amenity Prevalence
Amenity Insights for Moorea-Maiao
- Essential amenities in Moorea-Maiao that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moorea-Maiao: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moorea-Maiao to stay competitive.
Moorea-Maiao Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moorea-Maiao
- The typical guest profile for Airbnb in Moorea-Maiao consists of predominantly international visitors (68%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 32.0% of guests.
- Key international markets include United States (33.3%) and France (32%).
- Top languages spoken are English (43.9%) followed by French (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moorea-Maiao Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pāʻea | 79 | $2,215 | $197.46 | 47% |
| Punaʻauiʻa | 307 | $2,179 | $205.03 | 47% |
| ʻĀrue | 52 | $1,709 | $173.53 | 46% |
| Teva I Uta | 21 | $1,671 | $313.00 | 27% |
| Papeete | 259 | $1,260 | $133.38 | 44% |
| Faʻaʻā | 123 | $1,259 | $124.11 | 45% |
| Taiarapu-Ouest | 92 | $1,219 | $206.32 | 32% |
| Taiarapu-Est | 75 | $1,200 | $173.28 | 32% |
| Māhina | 51 | $1,114 | $155.07 | 36% |
| Pīraʻe | 34 | $1,080 | $145.04 | 38% |