Vierzon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Vierzon in 2025? Explore comprehensive Airbnb analytics for Vierzon, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Vierzon, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 122 active listings.
Whether you're considering an Airbnb investment in Vierzon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vierzon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vierzon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vierzon (2025)
Understanding the monthly revenue variations for Airbnb listings in Vierzon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vierzon is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vierzon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,831+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,185 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $731 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $346, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vierzon
Vierzon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vierzon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vierzon:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vierzon
Average Daily Rate (ADR) Airbnb Trends in Vierzon (2025)
Effective short term rental pricing strategy in Vierzon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vierzon typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Vierzon
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Airbnb Seasonality Analysis & Trends in Vierzon (2025)
Peak Season (August, July, May)
- Revenue averages $1,247 per month
- Occupancy rates average 40.5%
- Daily rates average $99
Shoulder Season
- Revenue averages $933 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $96
Low Season (June, November, December)
- Revenue drops to average $707 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $97
Seasonality Insights for Vierzon
- The Airbnb seasonality in Vierzon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vierzon's highest earning potential, with monthly revenues capable of climbing to $1,415, occupancy reaching a high of 47.3%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $663, occupancy could drop to 29.8%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vierzon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vierzon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vierzon (2025)
Exploring the top neighborhoods for short-term rentals in Vierzon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming historic area with beautiful architecture and local boutiques. A great choice for guests who appreciate culture and history. | Saint-Louis Church, Fountain of the Castles, Les Halles de Vierzon, Musee des Forges |
| Vierzon Lakes | Scenic location offering outdoor activities. Ideal for guests looking for a peaceful retreat and nature experiences. | Lac de la Villegiat, Lac de Vierzon, Cycling paths, Fishing opportunities |
| Cultural District | Vibrant area known for its art scene and festivals. Perfect for tourists interested in arts and local events. | Cultural Center, Local theater, Art galleries, Music festivals |
| Train Station Area | Convenient location for travelers with easy access to public transport. Attractive for those visiting for business or exploring the region. | Vierzon Train Station, Restaurants and cafes nearby, Transportation links to nearby cities |
| Market District | Bustling area with local markets and shops. Great for visitors wanting to experience the local lifestyle. | Weekly markets, Shops and boutiques, Local eateries |
| Park Area | Green and spacious, ideal for families and nature lovers. Offers a relaxing environment close to the city. | Parc a la Francaise, Walking trails, Playgrounds, Picnic spots |
| Sports Area | Home to sports facilities and events. Attractive for sports enthusiasts and families. | Stadiums, Sports complexes, Local sporting events |
| Gastronomy District | Known for its fine dining and local cuisine. Ideal for food lovers seeking culinary experiences. | Local bistros, Gourmet shops, Food festivals |
Understanding Airbnb License Requirements & STR Laws in Vierzon (2025)
While Vierzon, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vierzon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Vierzon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vierzonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
L'Alhambra - Gîte Haut de Gamme
Entire Place • 8 bedrooms
Sologne family home
Entire Place • 5 bedrooms
Le Refuge Balnéo Berry/Sologne
Entire Place • 1 bedroom
House at the gates of Sologne
Entire Place • 3 bedrooms
La Maisonnette, quiet house, close to the canal
Entire Place • 3 bedrooms
Spacious and comfortable house.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vierzon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vierzon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #498693712 | 1 | $56,150 | 0 | N/A/5.0 |
| Andréa | 4 | $47,522 | 323 | 4.78/5.0 |
| Djamila | 2 | $39,455 | 105 | 4.86/5.0 |
| Aude | 3 | $34,482 | 118 | 4.77/5.0 |
| Julie | 2 | $32,085 | 37 | 4.83/5.0 |
| Jeremie | 2 | $28,834 | 44 | 4.86/5.0 |
| Domaine | 6 | $28,254 | 13 | 4.76/5.0 |
| Vincent | 4 | $26,967 | 111 | 4.94/5.0 |
| Gaelle | 6 | $26,965 | 80 | 4.58/5.0 |
| Gaston | 1 | $25,934 | 25 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vierzon.
Dive Deeper: Advanced Vierzon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vierzon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVierzon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vierzon
- The Vierzon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 122 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vierzon, Apartment/Condo properties are the most common (63.1%), reflecting the local real estate landscape.
- Houses represent a significant 27% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Vierzon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vierzon
- The dominant room capacity in Vierzon is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Vierzon, indicating a high concentration in these sizes.
Vierzon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vierzon
- The most common guest capacity trend in Vierzon vacation rentals is listings accommodating 2 guests (34.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vierzon STR market, accounting for 63.1% of listings.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vierzon.
- On average, properties in Vierzon are equipped to host 3.3 guests.
Vierzon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vierzon
- The most common availability pattern in Vierzon falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vierzon (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vierzon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
71.4% of total
2 Nights
11 listings
9.2% of total
3 Nights
1 listings
0.8% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
21 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Vierzon is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Vierzon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Vierzon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of Vierzon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vierzon.
Vierzon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
41.2% of total
Moderate
37 listings
32.5% of total
Firm
21 listings
18.4% of total
Strict
9 listings
7.9% of total
Cancellation Policy Insights for Vierzon
- The prevailing Airbnb cancellation policy trend in Vierzon is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Vierzon may expect booking flexibility.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Vierzon.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vierzon.
Vierzon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vierzon
- The overall average booking lead time for vacation rentals in Vierzon is 21 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Vierzon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Vierzon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vierzon (2025)
Amenity Prevalence
Amenity Insights for Vierzon
- Essential amenities in Vierzon that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vierzon: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vierzon to stay competitive.
Vierzon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vierzon
- The typical guest profile for Airbnb in Vierzon consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.3% of guests.
- Key international markets include France (83.3%) and United Kingdom (4.2%).
- Top languages spoken are French (46.7%) followed by English (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vierzon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,657 | $397.36 | 30% |
| Millançay | 11 | $3,313 | $364.98 | 36% |
| Unverre | 10 | $3,057 | $306.53 | 35% |
| Verdelot | 14 | $2,890 | $295.37 | 43% |
| Langon-sur-Cher | 12 | $2,826 | $416.07 | 33% |
| Achères-la-Forêt | 40 | $2,773 | $281.99 | 44% |
| Mesnils-sur-Iton | 25 | $2,657 | $326.44 | 40% |
| Saint-Rémy-l'Honoré | 18 | $2,639 | $358.43 | 40% |
| Tournan-en-Brie | 19 | $2,614 | $234.21 | 40% |
| Souvigny | 27 | $2,570 | $349.32 | 34% |