Airbnb Market Analytics, Statistics and Data in Tours, Centre-Val de Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tours? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tours:
How much do Airbnb hosts make on average per month in Tours?
The short-term rental market in Tours shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,175 per month
- Strong performing properties (top 25%) make $1,830 or more
- Best-in-class properties (top 10%) achieve $2,841+ monthly
- Entry-level properties (bottom 25%) typically earn around $648
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tours
The market in Tours shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tours
Daily rates in Tours vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $65 per night
- Strong performing properties (top 25%) secure $92 or more
- Best-in-class properties (top 10%) pull in $141+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Tours
Peak Season (May, June, April)
- Revenue peaks at $1879.75 per month
- Occupancy rates reach 57.84%
- Daily rates average $88.07
Shoulder Season
- Revenue averages $1490.38 per month
- Occupancy maintains 48.16%
- Daily rates hold at $82.74
Low Season (December, November, January)
- Revenue drops to $931.60 per month
- Occupancy decreases to 37.00%
- Daily rates adjust to $77.19
Is it still profitable to do Airbnb in Tours in 2025?
Yes! Tours demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1490 and As a mature market with 1142 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tours
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Tours | Historical district with charming medieval streets, making it ideal for tourists who appreciate history and culture. It's close to landmarks and the Loire River, attracting visitors year-round. | Saint-Gatien Cathedral, Place Plumereau, Château de Tours, Musee des Beaux-Arts, Loire River walks |
| Saint-Symphorien | A residential area that offers a quieter experience while remaining close to the city center. It's ideal for families and business travelers looking for a more peaceful stay. | Parc des Prébendes d'Oé, Local markets, Cultural events, Family-friendly parks |
| La Riche | Suburban area with great access to Tours. It features parks and local shops, appealing to guests who prefer a laid-back environment while still being near the city attractions. | Parc Naturel, Local cafes, Shops, Cultural activities |
| Tours Nord | Part of the city that is seeing development and gentrification, attracting a younger crowd. Great for investment as it features affordable properties and potential growth. | Shopping centers, Local arts, Restaurants, Easy transport links |
| Les Halles | Central market area known for its vibrant atmosphere. Perfect for food lovers and those who want to experience local life and cuisine in Tours. | Les Halles market, Local bistros, Cafés, Artisanal shops |
| Porte de Loire | A growing neighborhood that boasts modern residences and amenities, appealing to young professionals and tourists seeking convenience and modern comforts. | Modern parks, Shops, Cafés, Public transport access |
| Vieux Tours | Another historical area that's picturesque and filled with cultural experiences. Attracts tourists looking for authentic experiences and traditional architecture. | Musee du Compagnonnage, Historic architecture, Restaurants, Art galleries |
| Tours Centre | The bustling heart of Tours, with shops, restaurants, and access to public transport. Ideal for tourists who want convenience and a lively atmosphere. | Shopping streets, Cafés, Cultural events, Historical landmarks |
Do you need a license for Airbnb in Tours?
We recommend checking directly with Tours's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tours
Entire house 10hp PDJ near Opera House
Entire Place • 10 bedrooms
Large family house near the historic center.
Entire Place • 6 bedrooms
Gite Gaming 6G for 12 People - Ideal stopover ®
Entire Place • 4 bedrooms
Gite Gaming 6G+ for 15 people - Ideale® stopover
Entire Place • 8 bedrooms
Central apartment with swimming pool
Entire Place • 3 bedrooms
La Cour de l 'Opera - PrestiPlace • Centre • Quiet
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tours
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 52 | $663,142 | 909 | 3.80/5.0 |
| Emilie | 27 | $432,321 | 2333 | 4.74/5.0 |
| PrestiPlace | 7 | $380,792 | 238 | 4.97/5.0 |
| Christophe Et Anne-Sophie | 3 | $316,014 | 183 | 4.96/5.0 |
| Kahina | 23 | $305,617 | 481 | 4.01/5.0 |
| Nicolas | 17 | $266,271 | 928 | 4.63/5.0 |
| Bastien | 18 | $257,861 | 901 | 4.74/5.0 |
| Maxime | 5 | $215,499 | 9 | 1.96/5.0 |
| Conciergerie LES CLES DE TOURA | 13 | $213,055 | 489 | 4.76/5.0 |
| Caroline | 8 | $209,433 | 439 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tours
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.5%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 1,142 properties in Tours shows that 1 bedroom properties are most prevalent, making up 50.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.2% of all listings.
Key Insights
- Most common: 1 bedroom (50.4%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 68.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,142 properties in Tours reveals that 2 guests properties dominate the market, representing 36.1% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 64.7% of the market.
Key Insights
- Most common capacity: 2 guests (36.1% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 64.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,142 properties in Tours, the most common availability pattern is 91-180 days (31.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.3% of properties).
Key Insights
- Most common availability window: 91-180 days (31.6%)
- Most common booking duration: 181-270 days (31.3%)
- Properties with high availability (180+ days): 58.1%
- Properties with long-term bookings (180+ days): 43.3%
Minimum Stay Distributions
1 Night
316 listings
31.6% of total
2 Nights
450 listings
45% of total
3 Nights
71 listings
7.1% of total
4-6 Nights
49 listings
4.9% of total
7-29 Nights
17 listings
1.7% of total
30+ Nights
97 listings
9.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.6%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (9.7%) suggest a stable extended-stay market
- High market flexibility with 83.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
304 listings
31.3% of total
Moderate
407 listings
42% of total
Firm
141 listings
14.5% of total
Strict
118 listings
12.2% of total
Key Insights
- Moderate is the preferred policy at 42.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.3% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 12.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 62 days
- Shortest booking windows are in Jan, Feb, Nov, averaging 35 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Tours
Below is the distribution of amenities across listings in Tours:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.4%) and United States (3.6%)
- French is the top language at 43.9%, followed by English (37%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for Paris and Tours markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tours. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Millançay | 12 | $3,769 | $505.81 | 37% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Villiers-sur-Loir | 10 | $3,579 | $246.30 | 42% |
| Coteaux-sur-Loire | 21 | $3,525 | $381.94 | 41% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Mesnils-sur-Iton | 23 | $3,444 | $311.38 | 40% |
| Arnouville-lès-Mantes | 13 | $3,225 | $311.91 | 40% |
| Tourouvre au Perche | 28 | $3,072 | $235.65 | 44% |
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