Airbnb Market Analytics, Statistics and Data in Blois, Centre-Val de Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Blois? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Blois:
How much do Airbnb hosts make on average per month in Blois?
The short-term rental market in Blois shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,177 per month
- Strong performing properties (top 25%) make $1,906 or more
- Best-in-class properties (top 10%) achieve $2,817+ monthly
- Entry-level properties (bottom 25%) typically earn around $637
Revenue Variations by Month
Occupancy Rates Throughout the Year in Blois
The market in Blois shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Blois
Daily rates in Blois vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $107 or more
- Best-in-class properties (top 10%) pull in $157+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Blois
Peak Season (August, June, May)
- Revenue peaks at $1984.18 per month
- Occupancy rates reach 62.24%
- Daily rates average $99.66
Shoulder Season
- Revenue averages $1467.54 per month
- Occupancy maintains 43.75%
- Daily rates hold at $95.99
Low Season (November, December, January)
- Revenue drops to $688.16 per month
- Occupancy decreases to 25.94%
- Daily rates adjust to $89.93
Is it still profitable to do Airbnb in Blois in 2025?
Yes! Blois demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1468 and As a mature market with 571 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Blois
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Blois | Charming historic area with beautiful architecture, cobblestone streets, and proximity to the Château de Blois. Ideal for tourists seeking a picturesque French experience. | Château de Blois, Maison de la Magie, Blois Cathedral, Place Victor Hugo, Museum of Fine Arts |
| Château de Chambord | Located near the iconic Château de Chambord, surrounded by lush landscapes and rich history. Attracts visitors interested in castles and nature. | Château de Chambord, Forêt de Chambord, Gardens of Chambord, Cycling trails, Riverside walks |
| Beaugency | A quaint town along the Loire River known for its medieval architecture and proximity to historical sites. A peaceful place for guests wanting to explore the Loire Valley. | Beaugency Bridge, Saint-Etienne Church, Château de Beaugency, Loire River views, Local markets |
| Amboise | Famous for the Château d'Amboise and close to Leonardo da Vinci’s last residence. A vibrant town appealing to history lovers and tourists. | Château d'Amboise, Clos Lucé, Amboise Market, Loire Valley vineyards, Bicycle routes |
| Saint-Dyé-sur-Loire | A serene town known for its quiet charm and beautiful river views. Great for visitors looking for tranquility away from the busier tourist spots. | Loire River, Local art galleries, Cycling tracks, Historical architecture, Nature walks |
| Mer | A quaint French village offering a taste of rural life, appealing for those looking for a quiet escape with easy access to nearby attractions. | Local wineries, Historic buildings, Charming countryside, Cycling and hiking paths, Traditional French cuisine |
| Chaumont-sur-Loire | Home to the Château de Chaumont and renowned gardens, offering guests both culture and natural beauty. Attracts garden enthusiasts and history buffs. | Château de Chaumont, International Garden Festival, Loire River trails, Local eateries, Cultural events |
| Onzain | A picturesque village near the Loire River, known for its family-friendly atmosphere and access to outdoor activities. Perfect for families and nature lovers. | Loire River bike paths, Local parks, Château de Chaumont nearby, Canoeing and kayaking experiences, Regional festivals |
Do you need a license for Airbnb in Blois?
We recommend checking directly with Blois's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Blois
Les 3 Cyprès, Gîte, Blois
Entire Place • 4 bedrooms
Villa Loire-Inspiration, Blois
Entire Place • 4 bedrooms
Escape Royale in Blois: La Demeure de Chemonton
Entire Place • 5 bedrooms
Grand gite de la Lézardière, Châteaux, Beauval
Entire Place • 7 bedrooms
Gîte "Les Basse des Grouets"
Entire Place • 7 bedrooms
La Maison des Chalands - View of the Loire
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Blois
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Quentin | 23 | $296,186 | 1142 | 3.99/5.0 |
| Tiffany | 9 | $273,164 | 232 | 4.89/5.0 |
| Natacha Conciergerie La Renais | 16 | $203,196 | 506 | 4.57/5.0 |
| Hélène Et Hugues | 15 | $180,083 | 431 | 3.83/5.0 |
| Charm Of Blois | 10 | $132,046 | 1668 | 4.77/5.0 |
| Pauline | 6 | $125,057 | 87 | 4.39/5.0 |
| Joffray | 4 | $123,061 | 122 | 4.87/5.0 |
| Locacharme | 6 | $96,658 | 192 | 4.84/5.0 |
| Florence | 7 | $91,345 | 267 | 4.14/5.0 |
| Art Home Conciergerie | 4 | $84,512 | 93 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Blois
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.7%), with apartment & condo and house properties comprising 94.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.7% combined)
Room Capacity Distribution
Analysis of 571 properties in Blois shows that 1 bedroom properties are most prevalent, making up 50.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.9% of all listings.
Key Insights
- Most common: 1 bedroom (50.1%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 73.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 571 properties in Blois reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 62.3% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 62.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 571 properties in Blois, the most common availability pattern is 181-270 days (34.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.6% of properties).
Key Insights
- Most common availability window: 181-270 days (34.2%)
- Most common booking duration: 91-180 days (35.6%)
- Properties with high availability (180+ days): 65.8%
- Properties with long-term bookings (180+ days): 35.4%
Minimum Stay Distributions
1 Night
189 listings
37.1% of total
2 Nights
242 listings
47.5% of total
3 Nights
30 listings
5.9% of total
4-6 Nights
12 listings
2.4% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
33 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.6%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 90.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Flexible
165 listings
32.4% of total
Moderate
190 listings
37.3% of total
Firm
62 listings
12.2% of total
Strict
91 listings
17.9% of total
Key Insights
- Moderate is the preferred policy at 37.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 65 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 34 days
- Summer shows the longest average booking window at 63 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Blois
Below is the distribution of amenities across listings in Blois:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.9%) and Germany (3.1%)
- French is the top language at 44.1%, followed by English (36.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Blois. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Chaintreaux | 11 | $4,115 | $284.01 | 35% |
| Dourdan | 15 | $4,071 | $238.91 | 53% |
| Millançay | 12 | $3,769 | $505.81 | 37% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Villiers-sur-Loir | 10 | $3,579 | $246.30 | 42% |
| Coteaux-sur-Loire | 21 | $3,525 | $381.94 | 41% |
| Tournan-en-Brie | 13 | $3,514 | $287.08 | 50% |
| Mesnils-sur-Iton | 23 | $3,444 | $311.38 | 40% |
| Arnouville-lès-Mantes | 13 | $3,225 | $311.91 | 40% |
| Barbizon | 45 | $3,087 | $313.31 | 43% |
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