Sainte-Hélène Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Sainte-Hélène in 2025? Explore comprehensive Airbnb analytics for Sainte-Hélène, Brittany, France to uncover income potential. This 2025 STR market report for Sainte-Hélène, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Sainte-Hélène, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Hélène Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sainte-Hélène Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$221
The average rental revenue earned for an occupied room per day in Sainte-Hélène.
Occupancy Rate(?)
36.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,574
Typical annual income for an Airbnb listing in Sainte-Hélène. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.1%
Significant decrease (-18.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sainte-Hélène.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Sainte-Hélène.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sainte-Hélène (2025)

Understanding the monthly revenue variations for Airbnb listings in Sainte-Hélène is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Hélène is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Hélène across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,354+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,048 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,148 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $745, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sainte-Hélène

Sainte-Hélène Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sainte-Hélène STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Hélène:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sainte-Hélène

Average Daily Rate (ADR) Airbnb Trends in Sainte-Hélène (2025)

Effective short term rental pricing strategy in Sainte-Hélène involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Hélène typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Sainte-Hélène

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Airbnb Seasonality Analysis & Trends in Sainte-Hélène (2025)

Peak Season (August, July, October)
  • Revenue averages $2,986 per month
  • Occupancy rates average 48.8%
  • Daily rates average $196
Shoulder Season
  • Revenue averages $1,405 per month
  • Occupancy maintains around 29.8%
  • Daily rates hold near $191
Low Season (February, March, April)
  • Revenue drops to average $704 per month
  • Occupancy decreases to average 22.3%
  • Daily rates adjust to average $203

Seasonality Insights for Sainte-Hélène

  • The Airbnb seasonality in Sainte-Hélène shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sainte-Hélène's highest earning potential, with monthly revenues capable of climbing to $3,865, occupancy reaching a high of 67.3%, and ADRs peaking at $241.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $651, occupancy could drop to 20.4%, and ADRs may adjust down to $167.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Hélène.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sainte-Hélène seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sainte-Hélène (2025)

Exploring the top neighborhoods for short-term rentals in Sainte-Hélène? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Ville Close
A historical walled town offering a unique glimpse into medieval Brittany, popular with tourists who appreciate culture and history.
Concarneau's Citadel, Musée de la Pêche, La Plage des Sables Blancs, Fishing Port, Local artisan shops
Bénodet
A beautiful coastal resort town with stunning beaches and easy access to islands, great for families and beach lovers.
Bénodet Beach, Îles Glénan, Odet River, Local seafood restaurants, Golf de l'Odet
Quimper
The cultural capital of Brittany, known for its historic architecture, Breton culture, and vibrant arts scene, attracting visitors year-round.
Quimper Cathedral, Musée des Beaux-Arts, Historic district, Breton festival events, Shopping in Quimper
Douarnenez
A charming fishing port with beautiful beaches and a rich maritime history, popular for its picturesque scenery and outdoor activities.
Port Museum, Plage de Pouldavid, Sailing and water sports, Historic fishing village, Local seafood specialties
Locronan
A beautifully preserved medieval village recognized as one of the 'Les Plus Beaux Villages de France,' attracting history enthusiasts and tourists.
Church of Saint Ronan, The old streets, Local artisan workshops, Craft shops, Scenic hiking trails
Pont-Aven
Famous for its artistic heritage and the school of painting that inspired many artists, great for art lovers and culture seekers.
Musee de Pont-Aven, Along the Aven river, Local art galleries, Walking trails, Historic mills
Cap Coz
Known for its stunning sandy beaches and family-friendly atmosphere, ideal for beach vacations and relaxation.
Cap Coz Beach, Tide pools, Water sports, Sunbathing and fishing spots
Audierne
A lovely coastal town that serves as a gateway to the beautiful Pointe du Raz, popular with hikers and nature lovers.
Pointe du Raz, Beach activities, Local markets, Hiking trails, Historic lighthouse

Understanding Airbnb License Requirements & STR Laws in Sainte-Hélène (2025)

While Sainte-Hélène, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Hélène to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sainte-Hélène (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Hélènebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Group gites for 30 people with pool

Group gites for 30 people with pool

Entire Place • 10 bedrooms

$31,557
Revenue
14.4%
Occupancy
$1400.91
Daily Rate
OSTREA 10-person gite with pool, pool table, foosball

OSTREA 10-person gite with pool, pool table, foosball

Entire Place • 4 bedrooms

$26,965
Revenue
21.0%
Occupancy
$342.36
Daily Rate
Newly renovated house on the waterfront.

Newly renovated house on the waterfront.

Entire Place • 3 bedrooms

$25,527
Revenue
40.7%
Occupancy
$236.10
Daily Rate
House facing the sea

House facing the sea

Entire Place • 6 bedrooms

$24,541
Revenue
28.7%
Occupancy
$456.32
Daily Rate
villa with waterfront pool

villa with waterfront pool

Entire Place • 4 bedrooms

$21,492
Revenue
33.6%
Occupancy
$410.17
Daily Rate
Nice quiet house near beaches and Ria d'Etel

Nice quiet house near beaches and Ria d'Etel

Entire Place • 3 bedrooms

$17,316
Revenue
58.1%
Occupancy
$96.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sainte-Hélène (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Hélène based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sep5$58,872404.26/5.0
Raphaëlle2$44,382224.75/5.0
Pierre1$25,52795.00/5.0
Belinda1$24,541304.93/5.0
Paula1$21,49265.00/5.0
Agathe1$17,316135.00/5.0
Lucie1$15,879454.80/5.0
Stephen1$15,64975.00/5.0
Nancie1$14,651154.93/5.0
Stéphanie1$13,833154.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Hélène.

Dive Deeper: Advanced Sainte-Hélène STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Hélène. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sainte-Hélène Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sainte-Hélène

  • The Sainte-Hélène Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sainte-Hélène, House properties are the most common (91.3%), reflecting the local real estate landscape.
  • Houses represent a significant 91.3% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, outdoor/unique (combined 8.6%) offer potential for unique stay experiences.

Sainte-Hélène Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sainte-Hélène

  • The dominant room capacity in Sainte-Hélène is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 52.1% of the active Airbnb listings in Sainte-Hélène, indicating a high concentration in these sizes.
  • A significant 60.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Hélène.

Sainte-Hélène Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sainte-Hélène

  • The most common guest capacity trend in Sainte-Hélène vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Sainte-Hélène STR market, accounting for 60.9% of listings.
  • 60.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Hélène.
  • On average, properties in Sainte-Hélène are equipped to host 5.9 guests.

Sainte-Hélène Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sainte-Hélène

  • The most common availability pattern in Sainte-Hélène falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sainte-Hélène (56.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sainte-Hélène Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.3%)

1 Night

1 listings

4.3% of total

2 Nights (47.8%)

2 Nights

11 listings

47.8% of total

3 Nights (21.7%)

3 Nights

5 listings

21.7% of total

7-29 Nights (4.3%)

7-29 Nights

1 listings

4.3% of total

30+ Nights (21.7%)

30+ Nights

5 listings

21.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Sainte-Hélène is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (21.7%) caters to monthly stays (30+ nights) in Sainte-Hélène, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.8% of Sainte-Hélène hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
  • A 2-night minimum appears standard (47.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Hélène.

Sainte-Hélène Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.4%)

Flexible

4 listings

17.4% of total

Moderate (34.8%)

Moderate

8 listings

34.8% of total

Firm

1 listings

4.3% of total

Strict (43.5%)

Strict

10 listings

43.5% of total

Cancellation Policy Insights for Sainte-Hélène

  • The prevailing Airbnb cancellation policy trend in Sainte-Hélène is Strict, used by 43.5% of listings.
  • There's a relatively balanced mix between guest-friendly (52.2%) and stricter (47.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 43.5% market standard in Sainte-Hélène.
  • With 43.5% using Strict terms, this is a viable option in Sainte-Hélène, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Hélène.

Sainte-Hélène STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sainte-Hélène

  • The overall average booking lead time for vacation rentals in Sainte-Hélène is 56 days.
  • Guests book furthest in advance for stays during May (average 114 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Sainte-Hélène.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Sainte-Hélène averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sainte-Hélène (2025)

Amenity Prevalence

Amenity Insights for Sainte-Hélène

  • Essential amenities in Sainte-Hélène that guests expect include: Free parking on premises, TV, Kitchen, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Coffee maker, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sainte-Hélène: Free parking on premises, TV, Kitchen, Heating, Smoke alarm.
  • Prioritize adding missing essentials: TV, Kitchen, Heating, Smoke alarm.
  • Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sainte-Hélène to stay competitive.

Sainte-Hélène Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sainte-Hélène

  • The typical guest profile for Airbnb in Sainte-Hélène consists of primarily domestic travelers (91%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 90.8% of guests.
  • Key international markets include France (90.8%) and Germany (2.5%).
  • Top languages spoken are French (41.7%) followed by English (35.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Nantes and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sainte-Hélène Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Donges11$3,861$291.1947%
Île-de-Bréhat49$2,086$232.9143%
Lanmodez20$2,060$214.9439%
Caden26$2,014$206.2041%
Plélan-le-Petit14$1,978$189.2141%
Île-aux-Moines105$1,820$237.4241%
Guern13$1,788$108.2641%
Sainte-Brigitte10$1,714$169.8036%
Mégrit15$1,666$141.1845%
Herbignac45$1,665$193.2638%

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