Airbnb Market Analytics, Statistics and Data in Saint-Malo, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Malo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Malo:
How much do Airbnb hosts make on average per month in Saint-Malo?
The short-term rental market in Saint-Malo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,635 per month
- Strong performing properties (top 25%) make $2,556 or more
- Best-in-class properties (top 10%) achieve $3,912+ monthly
- Entry-level properties (bottom 25%) typically earn around $917
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Malo
The market in Saint-Malo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Malo
Daily rates in Saint-Malo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Saint-Malo
Peak Season (August, July, June)
- Revenue peaks at $3419.57 per month
- Occupancy rates reach 73.68%
- Daily rates average $146.19
Shoulder Season
- Revenue averages $2039.69 per month
- Occupancy maintains 46.99%
- Daily rates hold at $134.94
Low Season (February, November, January)
- Revenue drops to $1128.52 per month
- Occupancy decreases to 27.67%
- Daily rates adjust to $127.74
Is it still profitable to do Airbnb in Saint-Malo in 2025?
Yes! Saint-Malo demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2040 and As a mature market with 1732 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Malo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Intra-Muros | The historic walled town of Saint-Malo is a UNESCO World Heritage site, attracting visitors eager to explore its cobblestone streets, historic buildings, and vibrant atmosphere. Perfect for those wanting to soak in the rich history and local culture. | Saint-Malo Cathedral, Fort National, Grand Bé Island, Tomb of Francois-Rene de Chateaubriand, Ramparts of Saint-Malo |
| Sillon Beach | A beautiful stretch of beach that offers stunning views of the sea and a chance for sunbathing and water sports. It's a popular destination for families and tourists looking for relaxation and leisure activities. | Sillon Beach, Thalasso Spa, Promenade du Sillon, Beach restaurants, Coastal walks |
| Saint-Servan | This charming area offers a blend of history and local life, with a picturesque marina and access to the Grand Aquarium. It attracts visitors who appreciate a quieter stay yet still want proximity to the main attractions. | Grand Aquarium Saint-Malo, Marina de Saint-Servan, Les Thermes Marins, Parc de la Briantais, Marché de Saint-Servan |
| Dinard (near Saint-Malo) | Known for its stunning villas and elegant seaside promenade, this neighboring town is popular among tourists seeking a more upscale experience, often hosting visitors who enjoy high-class amenities and beautiful scenery. | Dinard beach, Promenade Claire Labat, Dinard Market, Villa Rochebrune, Casino Barrière |
| La Cité d'Aleth | A historical area with panoramic views over Saint-Malo and the sea. The site is rich with history and appeals to those interested in heritage and the outdoors, making it attractive for visitors wanting to explore. | Cité d'Aleth, Philippe Augier Lighthouse, Fort de la Cité d'Aleth, Promenade de la Cité d'Aleth, Guillaume Le Conquérant |
| Pointe de la Varde | An ideal spot for nature lovers and hikers, this area features beautiful coastal hiking trails and breathtaking views. Visitors looking for outdoor adventures are drawn to the area for its natural beauty. | Pointe de la Varde, Trails and pathways, Stunning coastal views, Picnic areas, Birdwatching spots |
| Saint-Malo Marina | The marina area is thriving with activities and offers various water sports, seafood restaurants, and boat rentals. It's a hotspot for tourists looking for an active seaside experience. | Marina Activities, Boat Rentals, Seafood Restaurants, Fishing Spots, Sailing School |
| Emerald Coast | The wider region surrounding Saint-Malo, known as the Emerald Coast, is famed for its stunning beaches, charming towns, and scenic landscapes. It's perfect for visitors exploring the Brittany region. | Beaches of the Emerald Coast, Coastal towns, Hiking trails, Water sports, Historical monuments |
Do you need a license for Airbnb in Saint-Malo?
Yes, Saint-Malo requires a license for operating an Airbnb. Current market data shows 83% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Saint-Malo
Villa Moorings in St-Malo with pool and garden
Entire Place • 6 bedrooms
Villa Émeraude -Exceptional house-Pool-Jacuzzi
Entire Place • 5 bedrooms
Atypical house in the heart of historic intramuros
Private Room • 6 bedrooms
Cape of Jade - Lovely view of Rochebonne Beach
Entire Place • 2 bedrooms
Villa Cezembre near Les Thermes
Entire Place • 6 bedrooms
Favorite villa, 50 m beach and sea baths
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Saint-Malo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence COCOONR / BOOK&PAY | 63 | $2,244,610 | 1609 | 4.63/5.0 |
| Adélaïde & Stéphane, Pénatéa | 25 | $1,269,192 | 2274 | 4.77/5.0 |
| Christophe - Interhome Group | 68 | $767,493 | 341 | 2.59/5.0 |
| Agence Cocoonr Saint-Malo | 29 | $761,434 | 2083 | 4.67/5.0 |
| Check In Conciergerie | 16 | $648,599 | 484 | 4.80/5.0 |
| Sebastien | 5 | $300,474 | 1201 | 4.67/5.0 |
| Manon | 11 | $273,923 | 1758 | 4.81/5.0 |
| Séverine | 6 | $211,623 | 529 | 4.93/5.0 |
| Johanne | 4 | $197,395 | 23 | 5.00/5.0 |
| Nathalie Et Pascal | 10 | $176,550 | 2511 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Malo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92%), with apartment & condo and house properties comprising 94.9% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (5.1% combined)
Room Capacity Distribution
Analysis of 1,732 properties in Saint-Malo shows that 1 bedroom properties are most prevalent, making up 43.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.5% of all listings.
Key Insights
- Most common: 1 bedroom (43.9%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,732 properties in Saint-Malo reveals that 4 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 4 guests (34.6% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,732 properties in Saint-Malo, the most common availability pattern is 271-366 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.3%)
- Most common booking duration: 91-180 days (34.8%)
- Properties with high availability (180+ days): 69.3%
- Properties with long-term bookings (180+ days): 32.2%
Minimum Stay Distributions
1 Night
222 listings
13.6% of total
2 Nights
532 listings
32.7% of total
3 Nights
319 listings
19.6% of total
4-6 Nights
257 listings
15.8% of total
7-29 Nights
133 listings
8.2% of total
30+ Nights
165 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.3%
- Mid-length stays (4-6 nights) represent 15.8% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 65.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
0.4% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
328 listings
20.4% of total
Moderate
551 listings
34.2% of total
Firm
332 listings
20.6% of total
Strict
392 listings
24.3% of total
Key Insights
- Moderate is the preferred policy at 34.2% of listings
- The market shows a balanced distribution between guest-friendly (54.6%) and strict (44.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 89 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 40 days
- Summer shows the longest average booking window at 89 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 89 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Saint-Malo
Below is the distribution of amenities across listings in Saint-Malo:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (5.4%) and Germany (4.4%)
- French is the top language at 42.5%, followed by English (38.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Malo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| St Martin | 12 | $5,160 | $489.71 | 52% |
| St Ouen | 13 | $2,820 | $380.77 | 51% |
| Castel | 12 | $2,725 | $221.10 | 56% |
| St Helier | 57 | $2,698 | $222.79 | 56% |
| Grouville | 18 | $2,498 | $218.64 | 53% |
| St. Pierre du Bois | 13 | $2,418 | $216.92 | 49% |
| St Clement | 13 | $2,393 | $214.36 | 52% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Tamerville | 11 | $2,372 | $480.56 | 25% |
| St Saviour | 19 | $2,371 | $200.96 | 54% |
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