Saint-Lormel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Saint-Lormel in 2025? Explore comprehensive Airbnb analytics for Saint-Lormel, Brittany, France to uncover income potential. This 2025 STR market report for Saint-Lormel, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Saint-Lormel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Lormel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Lormel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$106
The average rental revenue earned for an occupied room per day in Saint-Lormel.
Occupancy Rate(?)
37.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,482
Typical annual income for an Airbnb listing in Saint-Lormel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-28.4%
Significant decrease (-28.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Lormel.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Saint-Lormel.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Lormel (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Lormel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Lormel is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Lormel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,452 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $905 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $539, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Lormel

Saint-Lormel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Lormel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Lormel:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Lormel

Average Daily Rate (ADR) Airbnb Trends in Saint-Lormel (2025)

Effective short term rental pricing strategy in Saint-Lormel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Lormel typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
  • Typical properties (Median) charge around $84 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Lormel

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Airbnb Seasonality Analysis & Trends in Saint-Lormel (2025)

Peak Season (August, July, September)
  • Revenue averages $2,143 per month
  • Occupancy rates average 58.9%
  • Daily rates average $104
Shoulder Season
  • Revenue averages $1,000 per month
  • Occupancy maintains around 33.4%
  • Daily rates hold near $104
Low Season (February, March, December)
  • Revenue drops to average $631 per month
  • Occupancy decreases to average 26.2%
  • Daily rates adjust to average $103

Seasonality Insights for Saint-Lormel

  • The Airbnb seasonality in Saint-Lormel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Lormel's highest earning potential, with monthly revenues capable of climbing to $2,748, occupancy reaching a high of 70.5%, and ADRs peaking at $112.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $586, occupancy could drop to 21.5%, and ADRs may adjust down to $100.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Lormel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Lormel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Lormel (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Lormel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Port de Saint-Lormel
A picturesque harbor area ideal for nautical tourism. Visitors can enjoy boat tours and beautiful views of the coastline, making it a great spot for a relaxing getaway.
Saint-Lormel Marina, Coastal walking paths, Nearby beaches, Scenic viewpoints, Fishing activities
Centre Ville
The town center offers charming streets filled with local shops, cafés, and restaurants. It’s a vibrant area that’s convenient for guests to explore the local culture and cuisine.
Local markets, Cafés and bistros, Cultural events, Historic architecture, Community parks
Plage de la Fosse
This beach area is perfect for sunbathing and water sports. It's popular during summer months, attracting families and beach enthusiasts.
Sandy beach, Water sports rentals, Sun lounges, Picnic areas, Beachfront restaurants
Pointe de la Garde
Known for its beautiful coastal views and natural landscapes, this area is perfect for nature lovers and those seeking tranquility.
Stunning viewpoints, Nature trails, Wildlife watching, Photography spots, Relaxation areas
Les Côtes-d'Armor
This region is dotted with beautiful coastal towns and scenic views. It's a popular destination for tourists looking to explore Brittany's coastline and villages.
Coastal villages, Scenic beaches, Local seafood restaurants, Historic landmarks, Hiking trails
Cap Fréhel
A renowned natural site with breathtaking cliffs and rich biodiversity. It attracts outdoor enthusiasts and nature lovers looking for adventure.
Cap Fréhel lighthouse, Cliffside walks, Birdwatching, Stunning ocean views, Photography spots
Jardin du Château de Saint-Lormel
A beautiful garden area that showcases the rich history and horticulture of the region, attracting visitors who enjoy peaceful outdoor settings.
Historic gardens, Walking paths, Picnic spots, Guided tours, Cultural events
Bretagne Nord
The northern Brittany area is renowned for its rugged coastline, charming towns, and rich history, making it ideal for tourists seeking a true local experience.
Charming coastal towns, Historic sites, Beautiful landscapes, Local festivals, Authentic cuisine

Understanding Airbnb License Requirements & STR Laws in Saint-Lormel (2025)

While Saint-Lormel, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Lormel to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Saint-Lormel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Lormelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming quiet farmhouse, 10 min. from the beaches.

Charming quiet farmhouse, 10 min. from the beaches.

Entire Place • 4 bedrooms

$31,650
Revenue
44.1%
Occupancy
$388.93
Daily Rate
Old presbytery by the beaches

Old presbytery by the beaches

Entire Place • 4 bedrooms

$24,218
Revenue
34.3%
Occupancy
$197.10
Daily Rate
Breton house 8 min. from the beaches

Breton house 8 min. from the beaches

Entire Place • 2 bedrooms

$16,304
Revenue
48.0%
Occupancy
$83.76
Daily Rate
Between land and sea

Between land and sea

Entire Place • 1 bedroom

$13,705
Revenue
48.4%
Occupancy
$93.00
Daily Rate
Wood and stone cottage close to the sea.

Wood and stone cottage close to the sea.

Entire Place • 1 bedroom

$13,569
Revenue
54.9%
Occupancy
$89.29
Daily Rate
Gîte de L'Étang Quihouas

Gîte de L'Étang Quihouas

Entire Place • 1 bedroom

$11,823
Revenue
56.0%
Occupancy
$62.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Lormel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Lormel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Armelle Et François1$31,650115.00/5.0
Romane1$24,218854.62/5.0
Jeremy2$16,7821434.61/5.0
Laurence1$16,304504.92/5.0
Nathalie2$14,774324.98/5.0
Cécile1$13,5691994.90/5.0
Marien1$11,823234.96/5.0
Catherine1$7,197214.86/5.0
François1$5,86545.00/5.0
Freddy2$5,577204.47/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Lormel.

Dive Deeper: Advanced Saint-Lormel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Lormel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Lormel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Lormel

  • The Saint-Lormel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Lormel, House properties are the most common (70%), reflecting the local real estate landscape.
  • Houses represent a significant 70% portion, catering likely to families or larger groups.
  • The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.

Saint-Lormel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Lormel

  • The dominant room capacity in Saint-Lormel is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Saint-Lormel, indicating a high concentration in these sizes.
  • A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Lormel.

Saint-Lormel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Lormel

  • The most common guest capacity trend in Saint-Lormel vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Saint-Lormel STR market, accounting for 45.0% of listings.
  • 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Lormel.
  • On average, properties in Saint-Lormel are equipped to host 4.5 guests.

Saint-Lormel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Lormel

  • The most common availability pattern in Saint-Lormel falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Saint-Lormel (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Lormel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35%)

1 Night

7 listings

35% of total

2 Nights (35%)

2 Nights

7 listings

35% of total

3 Nights (5%)

3 Nights

1 listings

5% of total

7-29 Nights (5%)

7-29 Nights

1 listings

5% of total

30+ Nights (20%)

30+ Nights

4 listings

20% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Lormel is 1 Night, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.0%) of the Saint-Lormel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20%) caters to monthly stays (30+ nights) in Saint-Lormel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35% of Saint-Lormel hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Lormel.

Saint-Lormel Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (31.6%)

Flexible

6 listings

31.6% of total

Moderate (21.1%)

Moderate

4 listings

21.1% of total

Firm (31.6%)

Firm

6 listings

31.6% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for Saint-Lormel

  • The prevailing Airbnb cancellation policy trend in Saint-Lormel is Flexible, used by 31.6% of listings.
  • There's a relatively balanced mix between guest-friendly (52.7%) and stricter (47.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 31.6% market standard in Saint-Lormel.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Lormel.

Saint-Lormel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Lormel

  • The overall average booking lead time for vacation rentals in Saint-Lormel is 40 days.
  • Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (75 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Saint-Lormel.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Lormel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Lormel (2025)

Amenity Prevalence

Amenity Insights for Saint-Lormel

  • Essential amenities in Saint-Lormel that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Washer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Lormel: Free parking on premises, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like TV or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Lormel to stay competitive.

Saint-Lormel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Lormel

  • The typical guest profile for Airbnb in Saint-Lormel consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 88.3% of guests.
  • Key international markets include France (88.3%) and Germany (3.1%).
  • Top languages spoken are French (47.5%) followed by English (32.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Rennes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Lormel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St Martin13$3,607$482.6850%
Saint Lawrence11$2,637$328.7951%
St Ouen16$2,425$381.6450%
St Clement15$2,396$228.4651%
St Helier66$2,341$224.2454%
Grouville21$2,244$218.6351%
St Peter Port18$2,144$193.2862%
Caden24$2,108$212.4744%
St Martin13$2,105$215.4748%
Île-de-Bréhat48$2,032$222.7544%

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