Airbnb Market Analytics, Statistics and Data in Saint-Brieuc, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Brieuc? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Brieuc:
How much do Airbnb hosts make on average per month in Saint-Brieuc?
The short-term rental market in Saint-Brieuc shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $961 per month
- Strong performing properties (top 25%) make $1,554 or more
- Best-in-class properties (top 10%) achieve $2,254+ monthly
- Entry-level properties (bottom 25%) typically earn around $481
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Brieuc
The market in Saint-Brieuc shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Brieuc
Daily rates in Saint-Brieuc vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $61 per night
- Strong performing properties (top 25%) secure $84 or more
- Best-in-class properties (top 10%) pull in $114+ per night
- Entry-level properties (bottom 25%) earn around $45
Daily Rate Variations by Month
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Seasonality patterns in Saint-Brieuc
Peak Season (August, July, June)
- Revenue peaks at $1759.73 per month
- Occupancy rates reach 66.52%
- Daily rates average $76.40
Shoulder Season
- Revenue averages $1175.53 per month
- Occupancy maintains 44.15%
- Daily rates hold at $71.54
Low Season (November, December, January)
- Revenue drops to $664.18 per month
- Occupancy decreases to 31.85%
- Daily rates adjust to $68.81
Is it still profitable to do Airbnb in Saint-Brieuc in 2025?
Yes! Saint-Brieuc demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1176 and With 440 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Brieuc
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saint-Brieuc City Center | The vibrant heart of Saint-Brieuc, featuring a mix of historic architecture, shops, cafes, and restaurants. Ideal for travelers who want to experience local culture and convenience. | Saint-Etienne Cathedral, Museum of art and history, Rue Saint-Gilles, Les Promenades de L'Empereur, Place du Général de Gaulle |
| Plage de Saint-Brieuc | A beautiful beach area that attracts families and beachgoers. Known for its scenic views, this location is perfect for those wanting a seaside getaway. | Plage du Valais, Plage de la Banche, Walking trails along the coast, Water sports activities, Seaside restaurants |
| Les Côtes d'Armor | A stunning coastal region near Saint-Brieuc, offering picturesque views and outdoor activities. Great for travelers looking to explore Brittany's natural beauty. | Cap Fréhel, Fort La Latte, Coastal hiking paths, Beaches and coves, Local seafood restaurants |
| Saint-Brieuc Train Station | A convenient location for both travelers and business visitors due to its access to transportation. Perfect for guests who prioritize easy travel. | Direct train services to major cities, Nearby cafes and shops, Easy access to local events, City transport connections |
| Quintin | A charming medieval village close to Saint-Brieuc, known for its historic buildings and local festivals. Attracts visitors looking for a cultural experience. | Quintin Castle, Medieval market, Local artisan shops, Historic architecture, Scenic countryside views |
| Plérin | A neighboring coastal town with beautiful beaches and a relaxed atmosphere. Great for families and those seeking a peaceful stay near the ocean. | Plage de Saint-Laurent, Scenic coastal paths, Cycling routes, Family-friendly parks, Local eateries |
| Binic | A picturesque harbor town just north of Saint-Brieuc, famous for its charm and local events. Attracts visitors looking for quaint seaside experiences. | Binic Harbor, Weekly market, Local seafood restaurants, Water sports activities, Festivals in summer |
| Saint-Quay-Portrieux | A lovely seaside resort known for its beaches and family-friendly activities. A popular location for summer holidays with plenty of amenities. | St. Quay beach, Coastal walks, Marina and boat trips, Creperies and cafes, Local shops |
Do you need a license for Airbnb in Saint-Brieuc?
We recommend checking directly with Saint-Brieuc's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Brieuc
Duplex de standing hyper centre
Entire Place • 4 bedrooms
Nouveau - The pretty house of Alphonse, Brittany
Entire Place • 3 bedrooms
Saint-Brieuc: Magnificent comfortable house
Entire Place • 6 bedrooms
Spacious Loft with Jacuzzi and Home Theater
Entire Place • 2 bedrooms
Love room L 'Écrin des Sens in Saint-Brieuc
Entire Place • 1 bedroom
Town house fully renovated with garden
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint-Brieuc
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hôte D'Armor | 22 | $230,720 | 1038 | 4.63/5.0 |
| Gabrielle | 16 | $191,052 | 179 | 3.68/5.0 |
| Julie-Anne | 6 | $132,084 | 1097 | 4.76/5.0 |
| Ravelle | 1 | $123,327 | 5 | 5.00/5.0 |
| Aurore | 10 | $113,996 | 96 | 4.51/5.0 |
| Nicolas | 10 | $95,476 | 174 | 4.70/5.0 |
| Arnaud | 4 | $76,430 | 50 | 4.72/5.0 |
| Thierry | 5 | $62,435 | 491 | 4.84/5.0 |
| Catherine | 6 | $59,920 | 545 | 4.52/5.0 |
| Emmanuelle | 4 | $56,350 | 141 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Brieuc
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.5%), with apartment & condo and house properties comprising 95.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 440 properties in Saint-Brieuc shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 440 properties in Saint-Brieuc reveals that 2 guests properties dominate the market, representing 38.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 64.1% of the market.
Key Insights
- Most common capacity: 2 guests (38.4% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 64.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 440 properties in Saint-Brieuc, the most common availability pattern is 271-366 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.2% of properties).
Key Insights
- Most common availability window: 271-366 days (37.5%)
- Most common booking duration: 91-180 days (33.2%)
- Properties with high availability (180+ days): 71.1%
- Properties with long-term bookings (180+ days): 30.2%
Minimum Stay Distributions
1 Night
134 listings
37.3% of total
2 Nights
109 listings
30.4% of total
3 Nights
42 listings
11.7% of total
4-6 Nights
40 listings
11.1% of total
7-29 Nights
15 listings
4.2% of total
30+ Nights
19 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.7%
- Mid-length stays (4-6 nights) represent 11.1% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 79.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
112 listings
31.5% of total
Moderate
125 listings
35.2% of total
Firm
58 listings
16.3% of total
Strict
60 listings
16.9% of total
Key Insights
- Moderate is the preferred policy at 35.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.7% of the market
- Firm policies are least common at 16.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 67 days
- Shortest booking windows are in Feb, Dec, Nov, averaging 32 days
- Summer shows the longest average booking window at 63 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Saint-Brieuc
Below is the distribution of amenities across listings in Saint-Brieuc:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.6% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.1%) and United Kingdom (1.4%)
- French is the top language at 49.9%, followed by English (32.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Paris and Rennes markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Brieuc. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| St Martin | 12 | $5,160 | $489.71 | 52% |
| St Ouen | 13 | $2,820 | $380.77 | 51% |
| Castel | 12 | $2,725 | $221.10 | 56% |
| St Helier | 57 | $2,698 | $222.79 | 56% |
| Grouville | 18 | $2,498 | $218.64 | 53% |
| St. Pierre du Bois | 13 | $2,418 | $216.92 | 49% |
| St Clement | 13 | $2,393 | $214.36 | 52% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Tamerville | 11 | $2,372 | $480.56 | 25% |
| St Saviour | 19 | $2,371 | $200.96 | 54% |
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