Poullan-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Poullan-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Poullan-sur-Mer, Brittany, France to uncover income potential. This 2025 STR market report for Poullan-sur-Mer, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Poullan-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poullan-sur-Mer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Poullan-sur-Mer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$112
The average rental revenue earned for an occupied room per day in Poullan-sur-Mer.
Occupancy Rate(?)
45.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,320
Typical annual income for an Airbnb listing in Poullan-sur-Mer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-30.6%
Significant decrease (-30.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Poullan-sur-Mer.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Poullan-sur-Mer.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Poullan-sur-Mer (2025)

Understanding the monthly revenue variations for Airbnb listings in Poullan-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poullan-sur-Mer is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poullan-sur-Mer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,552+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,573 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $908 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $563, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Poullan-sur-Mer

Poullan-sur-Mer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Poullan-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poullan-sur-Mer:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Poullan-sur-Mer

Average Daily Rate (ADR) Airbnb Trends in Poullan-sur-Mer (2025)

Effective short term rental pricing strategy in Poullan-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poullan-sur-Mer typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
  • Typical properties (Median) charge around $90 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Poullan-sur-Mer

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Airbnb Seasonality Analysis & Trends in Poullan-sur-Mer (2025)

Peak Season (August, July, June)
  • Revenue averages $2,119 per month
  • Occupancy rates average 60.2%
  • Daily rates average $105
Shoulder Season
  • Revenue averages $1,063 per month
  • Occupancy maintains around 36.4%
  • Daily rates hold near $113
Low Season (January, February, November)
  • Revenue drops to average $584 per month
  • Occupancy decreases to average 23.3%
  • Daily rates adjust to average $113

Seasonality Insights for Poullan-sur-Mer

  • The Airbnb seasonality in Poullan-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Poullan-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,551, occupancy reaching a high of 76.3%, and ADRs peaking at $130.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $539, occupancy could drop to 20.8%, and ADRs may adjust down to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poullan-sur-Mer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Poullan-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Poullan-sur-Mer (2025)

Exploring the top neighborhoods for short-term rentals in Poullan-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de Kersidan
A beautiful beach area known for its scenic views and tranquil environment. Ideal for families and beach lovers looking to relax in Brittany's natural beauty.
Kersidan Beach, Coastal walking trails, Nearby fishing villages, Water sports activities, St. Barbe Lighthouse
Central Poullan
The heart of Poullan-sur-Mer with charming local shops and cafes. Perfect for visitors wanting to experience the local culture and community.
Local markets, Cafés and bistros, Cultural events, Historic architecture, Community parks
La Pointe de la Torche
Famous for its stunning cliffs and ocean views, this location is popular among surfers and nature enthusiasts. Great for those seeking adventure and outdoor activities.
Surfing spots, Nature reserves, Scenic viewpoints, Fishing opportunities, Walking trails
Donnant Beach
A lesser-known gem with pristine sands and clear waters. Perfect for tourists looking for a quiet seaside retreat away from the crowds.
Secluded beaches, Sunbathing, Swimming, Local seafood shacks, Photogenic landscapes
Riec-sur-Belon
A picturesque village known for its beautiful river and surrounding nature. Attracts visitors interested in kayaking and hiking.
Riec River, Kayaking tours, Hiking paths, Local art galleries, Charming village square
Benodet
A popular seaside resort town nearby known for its marina and vibrant atmosphere. Ideal for those wanting a lively beach vacation experience.
Benodet Beach, Marina activities, Cruises on the Odet River, Dining and nightlife, Nearby golf courses
Concarneau
Famed for its historic walled town and charming port. Attracts tourists interested in culture, history, and marine activities.
Ville Close (walled town), Fishing port, Museums, Beach access, Culinary experiences
Quimper
The capital of Finistère, known for its rich history and vibrant cultural scene. Great for those looking for a mix of urban and cultural experiences.
Quimper Cathedral, Local artisan shops, Historic city center, Museums, Festivals and events

Understanding Airbnb License Requirements & STR Laws in Poullan-sur-Mer (2025)

With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Poullan-sur-Mer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poullan-sur-Mer to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Poullan-sur-Mer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Poullan-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful gîte close to the sea and Douarnenez

Beautiful gîte close to the sea and Douarnenez

Entire Place • 3 bedrooms

$24,495
Revenue
43.5%
Occupancy
$145.80
Daily Rate
Gîte de Kermoal

Gîte de Kermoal

Entire Place • 2 bedrooms

$19,008
Revenue
67.0%
Occupancy
$80.22
Daily Rate
EXCEPTIONAL SEA VIEW

EXCEPTIONAL SEA VIEW

Entire Place • 6 bedrooms

$17,234
Revenue
30.8%
Occupancy
$382.98
Daily Rate
Bed and breakfast-Kermoal-breakfast included

Bed and breakfast-Kermoal-breakfast included

Private Room • N/A

$12,559
Revenue
52.1%
Occupancy
$64.59
Daily Rate
Ty Kérivel - Warm country home

Ty Kérivel - Warm country home

Entire Place • 2 bedrooms

$11,870
Revenue
62.7%
Occupancy
$117.23
Daily Rate
Gite with indoor heated pool, Cap Sizun

Gite with indoor heated pool, Cap Sizun

Entire Place • 4 bedrooms

$11,277
Revenue
40.6%
Occupancy
$195.60
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Poullan-sur-Mer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Poullan-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alice2$31,567594.93/5.0
Werner1$24,495904.91/5.0
Jean2$17,2992274.99/5.0
Nathalie1$17,234154.80/5.0
Elodie1$11,870245.00/5.0
David Et Émilie1$11,27794.89/5.0
Justine1$10,657454.76/5.0
Christophe1$10,184144.86/5.0
Corine1$9,106664.97/5.0
Diana1$6,869504.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poullan-sur-Mer.

Dive Deeper: Advanced Poullan-sur-Mer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poullan-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Poullan-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Poullan-sur-Mer

  • The Poullan-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Poullan-sur-Mer, House properties are the most common (75%), reflecting the local real estate landscape.
  • Houses represent a significant 75% portion, catering likely to families or larger groups.
  • The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.

Poullan-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Poullan-sur-Mer

  • The dominant room capacity in Poullan-sur-Mer is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Poullan-sur-Mer, indicating a high concentration in these sizes.
  • A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Poullan-sur-Mer.

Poullan-sur-Mer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Poullan-sur-Mer

  • The most common guest capacity trend in Poullan-sur-Mer vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Poullan-sur-Mer STR market, accounting for 45.0% of listings.
  • 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poullan-sur-Mer.
  • On average, properties in Poullan-sur-Mer are equipped to host 4.3 guests.

Poullan-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Poullan-sur-Mer

  • The most common availability pattern in Poullan-sur-Mer falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Poullan-sur-Mer (55%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Poullan-sur-Mer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.1%)

1 Night

4 listings

21.1% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

3 Nights (10.5%)

3 Nights

2 listings

10.5% of total

4-6 Nights (21.1%)

4-6 Nights

4 listings

21.1% of total

7-29 Nights (15.8%)

7-29 Nights

3 listings

15.8% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Poullan-sur-Mer is 2 Nights, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.3% of Poullan-sur-Mer hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poullan-sur-Mer.

Poullan-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.3%)

Flexible

5 listings

26.3% of total

Moderate (52.6%)

Moderate

10 listings

52.6% of total

Firm (10.5%)

Firm

2 listings

10.5% of total

Strict (10.5%)

Strict

2 listings

10.5% of total

Cancellation Policy Insights for Poullan-sur-Mer

  • The prevailing Airbnb cancellation policy trend in Poullan-sur-Mer is Moderate, used by 52.6% of listings.
  • The market strongly favors guest-friendly terms, with 78.9% of listings offering Flexible or Moderate policies. This suggests guests in Poullan-sur-Mer may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 52.6% market standard in Poullan-sur-Mer.
  • Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Poullan-sur-Mer.

Poullan-sur-Mer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Poullan-sur-Mer

  • The overall average booking lead time for vacation rentals in Poullan-sur-Mer is 81 days.
  • Guests book furthest in advance for stays during August (average 122 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Poullan-sur-Mer.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
  • Monitor your own booking lead times against these Poullan-sur-Mer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Poullan-sur-Mer (2025)

Amenity Prevalence

Amenity Insights for Poullan-sur-Mer

  • Essential amenities in Poullan-sur-Mer that guests expect include: Free parking on premises, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Hair dryer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Poullan-sur-Mer: Free parking on premises, TV, Heating, Kitchen.
  • Prioritize adding missing essentials: TV, Heating, Kitchen.
  • Consider adding popular differentiators like Cooking basics or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Poullan-sur-Mer to stay competitive.

Poullan-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Poullan-sur-Mer

  • The typical guest profile for Airbnb in Poullan-sur-Mer consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 84.2% of guests.
  • Key international markets include France (84.2%) and Germany (5.8%).
  • Top languages spoken are French (42.7%) followed by English (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Poullan-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ushant67$2,064$146.7353%
Île-de-Bréhat48$2,032$222.7544%
Lanmodez20$1,919$213.2239%
Guern13$1,787$103.3545%
Sainte-Brigitte10$1,636$171.6437%
Plourin15$1,546$179.2743%
Languidic41$1,413$154.8140%
Plounéour-Brignogan-Plages181$1,382$189.6737%
Le Palais224$1,375$145.4849%
Plouider23$1,360$154.4743%

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