Plouray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Plouray in 2025? Explore comprehensive Airbnb analytics for Plouray, Brittany, France to uncover income potential. This 2025 STR market report for Plouray, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Plouray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plouray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plouray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plouray (2025)
Understanding the monthly revenue variations for Airbnb listings in Plouray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouray is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,469+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,053 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $584 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $370, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouray
Plouray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plouray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouray:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouray
Average Daily Rate (ADR) Airbnb Trends in Plouray (2025)
Effective short term rental pricing strategy in Plouray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouray typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Plouray
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Airbnb Seasonality Analysis & Trends in Plouray (2025)
Peak Season (August, January, December)
- Revenue averages $1,090 per month
- Occupancy rates average 32.6%
- Daily rates average $84
Shoulder Season
- Revenue averages $747 per month
- Occupancy maintains around 25.7%
- Daily rates hold near $91
Low Season (February, March, September)
- Revenue drops to average $485 per month
- Occupancy decreases to average 16.5%
- Daily rates adjust to average $82
Seasonality Insights for Plouray
- The Airbnb seasonality in Plouray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plouray's highest earning potential, with monthly revenues capable of climbing to $1,306, occupancy reaching a high of 43.9%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $441, occupancy could drop to 11.1%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plouray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plouray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plouray (2025)
Exploring the top neighborhoods for short-term rentals in Plouray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plouray Center | The heart of Plouray, featuring charming village streets, local shops, and a taste of Brittany culture. This area is ideal for visitors looking to experience authentic French village life. | Église Saint-Pierre, Le Moulin de Plouray, Local artisan shops, Traditional Breton restaurants |
| Château de Plouray | A scenic area surrounding the historical castle, perfect for nature lovers and tourists interested in history and architecture. Offers beautiful landscapes and walking paths. | Château de Plouray, The surrounding gardens, Historic walking trails, Picnic areas by the river |
| Village of Kernascléden | Nearby village known for its picturesque countryside and proximity to Plouray. Attractive to travelers looking for peace and quiet, with some local festivities throughout the year. | Church of Saint Barbe, Kernascléden's local markets, Beautiful hiking trails in the area |
| Scenic Brittany Countryside | This area offers stunning natural landscapes, ideal for outdoor enthusiasts. Attracts visitors who enjoy hiking, biking, and exploring Brittany's charm. | Local parks, Biking trails, Fishing spots, Quiet lakes for kayaking |
| Plouray Festivals | Known for various cultural events throughout the year, this area is popular during festival seasons, attracting crowds eager for local music, dance, and food. | Local music festivals, Food markets, Cultural celebrations |
| Nearby Forests | The surrounding forests provide an escape into nature and are a draw for eco-tourists and those seeking recreational activities like hiking and picnicking. | Forests of Paimpont, Wildlife viewing, Nature trails |
| Brittany Coastal Towns | Close proximity to the stunning Brittany coastline makes Plouray appealing for guests planning coastal visits, expanding their adventure beyond the village itself. | Coastal beaches','Seaside promenades, Water sports activities, Local seafood restaurants |
| Local Art and Craft Scene | Plouray has a growing arts and crafts scene, attracting those interested in local culture and handmade goods. Opportunities for workshops and community events are prevalent. | Local art galleries, Craft shops, Art workshops, Open markets |
Understanding Airbnb License Requirements & STR Laws in Plouray (2025)
While Plouray, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plouray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Plouray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Les Gîtes de Kernolo: "Les Pileas" ****
Entire Place • 3 bedrooms
Quiet cottage for 6 people in the countryside, Central Brittany
Entire Place • 3 bedrooms
Les Gîtes de Kernolo: "L'Ancolie"
Entire Place • 2 bedrooms
Les Gîtes de Kernolo: " Le Pavot Bleu ***"
Entire Place • 1 bedroom
Domaine de Kernolo : L'Anthémis gîte de charme ***
Entire Place • 2 bedrooms
charming furnished in an estate for 1 to 6 visitors
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plouray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plouray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eve Et Steph | 5 | $53,065 | 230 | 4.95/5.0 |
| Cindy | 2 | $14,990 | 85 | 4.74/5.0 |
| Cindy | 4 | $13,447 | 70 | 4.83/5.0 |
| Valérie | 1 | $12,890 | 10 | 4.70/5.0 |
| Patrick & Isabelle | 2 | $7,050 | 25 | 4.75/5.0 |
| Marie-Christine | 1 | $3,860 | 45 | 4.80/5.0 |
| Manue | 1 | $2,686 | 14 | 4.71/5.0 |
| Brigitte | 1 | $2,315 | 28 | 5.00/5.0 |
| Corinne | 1 | $444 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouray.
Dive Deeper: Advanced Plouray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouray
- The Plouray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouray, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Plouray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouray
- The dominant room capacity in Plouray is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Plouray, indicating a high concentration in these sizes.
Plouray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouray
- The most common guest capacity trend in Plouray vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Plouray STR market, accounting for 55.5% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouray.
- On average, properties in Plouray are equipped to host 3.2 guests.
Plouray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouray
- The most common availability pattern in Plouray falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plouray (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
Plouray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
2 listings
11.1% of total
30+ Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Plouray is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Plouray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Plouray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Plouray hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouray.
Plouray Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
50% of total
Moderate
2 listings
11.1% of total
Firm
7 listings
38.9% of total
Cancellation Policy Insights for Plouray
- The prevailing Airbnb cancellation policy trend in Plouray is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Plouray.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouray.
Plouray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouray
- The overall average booking lead time for vacation rentals in Plouray is 51 days.
- Guests book furthest in advance for stays during October (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Plouray.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Plouray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plouray (2025)
Amenity Prevalence
Amenity Insights for Plouray
- Popular amenities like Free parking on premises, Wifi, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouray to stay competitive.
Plouray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plouray
- The typical guest profile for Airbnb in Plouray consists of primarily domestic travelers (86%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.0% of guests.
- Key international markets include France (86%) and United Kingdom (4%).
- Top languages spoken are French (51.1%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plouray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $4,130 | $501.94 | 48% |
| Donges | 11 | $3,861 | $291.19 | 47% |
| Saint Lawrence | 12 | $2,689 | $338.53 | 45% |
| St Clement | 16 | $2,622 | $226.63 | 51% |
| St Martin | 12 | $2,542 | $213.86 | 51% |
| St Ouen | 16 | $2,521 | $390.35 | 51% |
| St Helier | 71 | $2,338 | $234.31 | 52% |
| Grouville | 23 | $2,192 | $221.22 | 49% |
| St Peter Port | 18 | $2,100 | $186.28 | 58% |
| Île-de-Bréhat | 49 | $2,086 | $232.91 | 43% |