Airbnb Market Analytics, Statistics and Data in Plouharnel, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plouharnel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plouharnel:
How much do Airbnb hosts make on average per month in Plouharnel?
The short-term rental market in Plouharnel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,340 per month
- Strong performing properties (top 25%) make $2,316 or more
- Best-in-class properties (top 10%) achieve $3,786+ monthly
- Entry-level properties (bottom 25%) typically earn around $701
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plouharnel
The market in Plouharnel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plouharnel
Daily rates in Plouharnel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $181 or more
- Best-in-class properties (top 10%) pull in $266+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
Get Live Plouharnel Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Plouharnel
Peak Season (August, July, June)
- Revenue peaks at $3853.85 per month
- Occupancy rates reach 75.50%
- Daily rates average $166.78
Shoulder Season
- Revenue averages $1868.18 per month
- Occupancy maintains 38.48%
- Daily rates hold at $153.41
Low Season (February, November, January)
- Revenue drops to $799.76 per month
- Occupancy decreases to 20.62%
- Daily rates adjust to $147.12
Is it still profitable to do Airbnb in Plouharnel in 2025?
Yes! Plouharnel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1868 and The market's 132 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plouharnel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kerbournes | A charming area known for its picturesque coastal views and close proximity to the beach. Popular among families and tourists seeking a peaceful retreat. | Plouharnel Beach, Menhir de Kerbournes, Nearby walking trails, Local seafood restaurants, Surfing spots |
| Brittany Heritage | Rich in historical significance and culture, this area attracts history enthusiasts and tourists interested in discovering Brittany's heritage. | Église Saint-Pierre, Château de Kerguéhenneuc, Museums of Plouharnel, Traditional Brittany festivals, Hiking routes |
| Ménhirs | Famous for its standing stones and megalithic sites, this area is ideal for tourists interested in archaeology and ancient history. | Alignements de Carnac, Megalithic sites, Walking tours, Guided history excursions, Nearby cultural events |
| La Trinité-sur-Mer | A vibrant coastal town known for its marina and lively atmosphere. Suitable for those interested in yachting and beach activities. | La Trinité marina, Cultural festivals, Beach activities, Water sports, Local seafood restaurants |
| Erdeven | Famous for its beautiful beaches and dunes, Erdeven is family-friendly and perfect for beach lovers and sun-seekers. | Erdeven Beaches, Walking and biking trails, Dune de Kerhillio, Water sports, Beachfront cafes |
| Carnac | Known for its impressive megalithic sites and beautiful coastline, Carnac attracts history buffs and beachgoers alike. | Carnac Stones, Beaches, Local markets, Festivals, Cultural workshops |
| Saint-Pierre-Quiberon | A popular tourist destination known for its stunning landscapes and outdoor activities, ideal for nature lovers and adventure seekers. | Quiberon Bay, Côte sauvage, Hiking and biking paths, Local seafood vendors, Beautiful coastal views |
| Guidel | Known for its laid-back atmosphere and beautiful natural surroundings, Guidel is perfect for travelers looking for a relaxed vacation. | Guidel Beaches, Nature reserves, Cycling paths, Water sports, Local artisan markets |
Do you need a license for Airbnb in Plouharnel?
We recommend checking directly with Plouharnel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (11% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Plouharnel
Waterfront villa
Entire Place • 5 bedrooms
The fisherman's house is a short walk to the beach
Entire Place • 3 bedrooms
Villa & Piscine privée en Baie de Quiberon
Entire Place • 3 bedrooms
Light, calm, prox beautiful surf beach
Entire Place • 7 bedrooms
Cozy house in Sainte Barbe/3 chb/ 6 pers/ beach
Entire Place • 3 bedrooms
Plouharnel La Maison des Dunes
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Plouharnel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Céline | 2 | $113,405 | 129 | 4.63/5.0 |
| Guillaume | 2 | $97,227 | 155 | 4.87/5.0 |
| Laurent | 3 | $66,708 | 167 | 3.23/5.0 |
| Myriam | 1 | $59,796 | 53 | 4.92/5.0 |
| Sébastien | 2 | $52,592 | 145 | 4.93/5.0 |
| Guy | 2 | $48,786 | 99 | 4.96/5.0 |
| Sabrina | 1 | $47,266 | 22 | 4.95/5.0 |
| Erwan | 1 | $44,456 | 34 | 5.00/5.0 |
| Bertrand Et Barbara | 1 | $43,808 | 36 | 4.89/5.0 |
| Serge | 1 | $43,273 | 15 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plouharnel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with house and apartment & condo properties comprising 92.4% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 132 properties in Plouharnel shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 53.0% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 53.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 132 properties in Plouharnel reveals that 4 guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.5% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 132 properties in Plouharnel, the most common availability pattern is 181-270 days (49.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (49.2% of properties).
Key Insights
- Most common availability window: 181-270 days (49.2%)
- Most common booking duration: 91-180 days (49.2%)
- Properties with high availability (180+ days): 89.4%
- Properties with long-term bookings (180+ days): 12.9%
Minimum Stay Distributions
1 Night
15 listings
12.1% of total
2 Nights
37 listings
29.8% of total
3 Nights
26 listings
21% of total
4-6 Nights
16 listings
12.9% of total
7-29 Nights
18 listings
14.5% of total
30+ Nights
12 listings
9.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.9%
- Mid-length stays (4-6 nights) represent 12.9% of listings
- Monthly+ stays (9.7%) suggest a stable extended-stay market
- High market flexibility with 62.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
18% of total
Moderate
26 listings
21.3% of total
Firm
36 listings
29.5% of total
Strict
38 listings
31.1% of total
Key Insights
- Strict is the preferred policy at 31.1% of listings
- Stricter policies (Firm & Strict) dominate at 60.6% of the market
- Flexible policies are least common at 18.0% of listings
Recommendations
- The market supports stricter policies, with 60.6% using Firm or Strict terms
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 103 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 37 days
- Summer shows the longest average booking window at 103 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 103 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Plouharnel
Below is the distribution of amenities across listings in Plouharnel:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.3% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (6.5%) and Belgium (2.1%)
- French is the top language at 41.9%, followed by English (36.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for Germany and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plouharnel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Lanmodez | 20 | $1,977 | $213.28 | 40% |
| Plumaugat | 18 | $1,942 | $274.22 | 30% |
| Plourin | 16 | $1,933 | $173.21 | 46% |
| Plélan-le-Petit | 16 | $1,927 | $164.00 | 42% |
| Mégrit | 17 | $1,881 | $136.95 | 46% |
| Péaule | 21 | $1,853 | $151.08 | 40% |
| Plouguenast-Langast | 20 | $1,851 | $219.45 | 38% |
| Langoat | 10 | $1,744 | $106.46 | 57% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights