Plouharnel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Plouharnel in 2025? Explore comprehensive Airbnb analytics for Plouharnel, Brittany, France to uncover income potential. This 2025 STR market report for Plouharnel, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Plouharnel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plouharnel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plouharnel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plouharnel (2025)
Understanding the monthly revenue variations for Airbnb listings in Plouharnel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouharnel is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouharnel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,101 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,240 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $684, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouharnel
Plouharnel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plouharnel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouharnel:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouharnel
Average Daily Rate (ADR) Airbnb Trends in Plouharnel (2025)
Effective short term rental pricing strategy in Plouharnel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouharnel typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Plouharnel
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Airbnb Seasonality Analysis & Trends in Plouharnel (2025)
Peak Season (August, July, September)
- Revenue averages $2,752 per month
- Occupancy rates average 61.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,434 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $152
Low Season (January, February, November)
- Revenue drops to average $827 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $151
Seasonality Insights for Plouharnel
- The Airbnb seasonality in Plouharnel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plouharnel's highest earning potential, with monthly revenues capable of climbing to $3,608, occupancy reaching a high of 75.4%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $693, occupancy could drop to 20.8%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plouharnel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plouharnel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plouharnel (2025)
Exploring the top neighborhoods for short-term rentals in Plouharnel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Madeleine | A popular area known for its quaint charm and proximity to the beach. La Madeleine attracts families and couples looking for a peaceful getaway close to nature and local attractions. | La Madeleine Beach, Menhir de Kergonan, Golf de St. Laurent, Plouharnel town center, Maison de la Nature |
| Saint-Cado | A picturesque island accessibly connected by a bridge, perfect for visitors looking to experience Brittany’s rural beauty and unique landscapes. It offers a tranquil setting by the river. | Saint-Cado Island, Rivière d'Etel, local seafood restaurants, water sports, scenic walking trails |
| Ploemel | Offering a quieter and more laid-back atmosphere, this area provides access to charming local culture and a range of outdoor activities, popular with nature enthusiasts. | Golf de Ploemeur, Brittany coastline, hiking trails, local markets, traditional creperies |
| Etel | A charming coastal town famous for its fishing port and stunning beaches, perfect for beach lovers and water sport enthusiasts. | Etel Port, Plage de Kernevest, Maison de la Pêche, Sea Kayaking, Local seafood markets |
| Carnac | Famous for its alignments of standing stones and beautiful beaches, Carnac attracts visitors interested in history and archaeology. | Carnac Stones, Carnac Beach, Museum of Prehistory, French cuisine restaurants, Cultural festivals |
| La Trinité-sur-Mer | Known for its vibrant marina and sailing culture, this area is a hub for watersports and attracts a younger crowd and sailing enthusiasts. | La Trinité marina, sailing schools, beaches, local seafood bistros, art galleries |
| Erdeven | Famous for its long sandy beaches and local history, Erdeven appeals to families and those looking for beach activities and cultural exploration. | Erdeven Beach, Prehistoric sites, Walking and cycling routes, local markets, woodland parks |
| Carnac Plage | A prime beach area of Carnac, appealing to tourists seeking sun and sea with numerous beachfront amenities, ideal for summer vacations. | Carnac Plage Beach, Water sports activities, Beachfront restaurants, Seaside promenades, Local shops |
Understanding Airbnb License Requirements & STR Laws in Plouharnel (2025)
While Plouharnel, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plouharnel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Plouharnel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouharnelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Light, calm, prox beautiful surf beach
Entire Place • 7 bedrooms
Large house renovated with taste 300 m from the sea
Entire Place • 6 bedrooms
Villa & Piscine privée en Baie de Quiberon
Entire Place • 3 bedrooms
Plouharnel La Maison des Dunes
Entire Place • 3 bedrooms
Holiday house view ocean
Entire Place • 4 bedrooms
Modern and spacious farmhouse 5 minutes from the beaches
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plouharnel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plouharnel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guillaume | 2 | $59,184 | 155 | 4.87/5.0 |
| Sébastien | 2 | $58,576 | 145 | 4.93/5.0 |
| Céline | 3 | $49,740 | 131 | 4.63/5.0 |
| Laurent | 3 | $48,181 | 167 | 4.84/5.0 |
| Myriam | 1 | $47,197 | 53 | 4.92/5.0 |
| Bertrand Et Barbara | 1 | $44,620 | 36 | 4.89/5.0 |
| Guy | 2 | $41,205 | 99 | 4.96/5.0 |
| Erwan | 1 | $41,051 | 34 | 5.00/5.0 |
| Jérôme | 1 | $36,036 | 51 | 5.00/5.0 |
| Vincent | 2 | $35,844 | 96 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouharnel.
Dive Deeper: Advanced Plouharnel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouharnel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouharnel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouharnel
- The Plouharnel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouharnel, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.2%) offer potential for unique stay experiences.
Plouharnel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouharnel
- The dominant room capacity in Plouharnel is 2 bedrooms listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.3% of the active Airbnb listings in Plouharnel, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plouharnel.
Plouharnel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouharnel
- The most common guest capacity trend in Plouharnel vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Plouharnel STR market, accounting for 51.1% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouharnel.
- On average, properties in Plouharnel are equipped to host 4.8 guests.
Plouharnel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouharnel
- The most common availability pattern in Plouharnel falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plouharnel (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plouharnel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
9.8% of total
2 Nights
27 listings
20.5% of total
3 Nights
17 listings
12.9% of total
4-6 Nights
20 listings
15.2% of total
7-29 Nights
17 listings
12.9% of total
30+ Nights
38 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Plouharnel is 30+ Nights, adopted by 28.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Plouharnel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.8% of Plouharnel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouharnel.
Plouharnel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
19.8% of total
Moderate
24 listings
19% of total
Firm
40 listings
31.7% of total
Strict
37 listings
29.4% of total
Cancellation Policy Insights for Plouharnel
- The prevailing Airbnb cancellation policy trend in Plouharnel is Firm, used by 31.7% of listings.
- A majority (61.1%) of hosts in Plouharnel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.7% market standard in Plouharnel.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouharnel.
Plouharnel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouharnel
- The overall average booking lead time for vacation rentals in Plouharnel is 61 days.
- Guests book furthest in advance for stays during August (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Plouharnel.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Plouharnel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plouharnel (2025)
Amenity Prevalence
Amenity Insights for Plouharnel
- Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouharnel to stay competitive.
Plouharnel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plouharnel
- The typical guest profile for Airbnb in Plouharnel consists of primarily domestic travelers (81%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.2% of guests.
- Key international markets include France (81.2%) and Germany (6.3%).
- Top languages spoken are French (40.2%) followed by English (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plouharnel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Caden | 24 | $2,108 | $212.47 | 44% |
| Île-de-Bréhat | 48 | $2,032 | $222.75 | 44% |
| Lanmodez | 20 | $1,919 | $213.22 | 39% |
| Plélan-le-Petit | 15 | $1,862 | $181.63 | 42% |
| Île-aux-Moines | 105 | $1,832 | $237.63 | 41% |
| Guern | 13 | $1,787 | $103.35 | 45% |
| Plouguenast-Langast | 21 | $1,674 | $210.99 | 35% |
| Sainte-Brigitte | 10 | $1,636 | $171.64 | 37% |
| L'Épine | 163 | $1,563 | $162.41 | 44% |
| Plourin | 15 | $1,546 | $179.27 | 43% |