Airbnb Market Analytics, Statistics and Data in Plouha, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plouha? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plouha:
How much do Airbnb hosts make on average per month in Plouha?
The short-term rental market in Plouha shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,166 per month
- Strong performing properties (top 25%) make $1,969 or more
- Best-in-class properties (top 10%) achieve $2,899+ monthly
- Entry-level properties (bottom 25%) typically earn around $617
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plouha
The market in Plouha shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plouha
Daily rates in Plouha vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $189+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Plouha
Peak Season (August, July, May)
- Revenue peaks at $3097.53 per month
- Occupancy rates reach 73.98%
- Daily rates average $129.86
Shoulder Season
- Revenue averages $1485.28 per month
- Occupancy maintains 38.27%
- Daily rates hold at $118.65
Low Season (February, November, January)
- Revenue drops to $918.89 per month
- Occupancy decreases to 23.61%
- Daily rates adjust to $111.95
Is it still profitable to do Airbnb in Plouha in 2025?
Yes! Plouha demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1485 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plouha
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plouha Beach | A beautiful sandy beach area ideal for swimming, sunbathing, and water sports. Attracts families and beach lovers looking for a relaxing seaside getaway. | Plouha Beach, La Torche, Côte de Granit Rose, Sentier des Douaniers, Local seafood restaurants |
| Port de Plouha | A charming port area that offers picturesque views and a local fishing culture. Great for visitors interested in maritime activities and fresh seafood. | Fishing port, Boat trips, Coastal restaurant, Old houses, Scenic views of the sea |
| Town Center | The heart of Plouha with local shops, cafes, and markets. Perfect for travelers who want an authentic experience of local culture and amenities. | Market Square, Local cafes, Historic buildings, Cultural events, Artisan shops |
| Traouiero Valley | Known for its lush green landscapes and scenic walking paths. Ideal for nature lovers and those looking for tranquil surroundings. | Walking trails, Nature parks, Local flora and fauna, Peaceful picnic spots, Photography opportunities |
| Kerfoa Beach | Less crowded beach with golden sands, ideal for those seeking peace and relaxation. Popular with locals and families. | Kerfoa Beach, Beach volleyball courts, Coastal paths, Nearby café, Sunset views |
| Plouha Cliffs | Breathtaking cliffs that provide stunning views of the coastline. A perfect spot for hiking and appreciating nature's beauty. | Hiking trails, Panoramic sea views, Wildlife observation, Birdwatching spots, Photography locations |
| Côte d'Armor | The surrounding region known for its picturesque coastlines and cultural heritage. Excellent for exploring nearby attractions and enjoying outdoor activities. | Nearby historical sites, Hiking and biking paths, Cultural festivals, Local markets, Scenic drives |
| Plouha Golf Course | An attractive golf course that draws in golf enthusiasts. Enjoy beautiful fairways and the opportunity to unwind in a lush environment. | Golfing, Clubhouse amenities, Events and competitions, Scenic views during play, Golf lessons available |
Do you need a license for Airbnb in Plouha?
We recommend checking directly with Plouha's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Plouha
Le Bois du Chat… 3 km from the beaches
Entire Place • 8 bedrooms
A P'tite Escale Plouhatine!6/8p Right in the center
Entire Place • 3 bedrooms
Palus Beach Lodge with Sauna & Balneo
Entire Place • N/A
Villa Les Roches Mauves - sea view
Entire Place • 4 bedrooms
beach house on the cliffs
Entire Place • 3 bedrooms
Luxury house with sea view
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Plouha
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vincent | 3 | $72,138 | 898 | 4.92/5.0 |
| Estelle | 6 | $69,881 | 492 | 4.84/5.0 |
| Fred | 1 | $47,609 | 4 | 4.75/5.0 |
| Autrimo | 5 | $47,166 | 21 | 2.68/5.0 |
| Virginie Et Xavier | 1 | $45,643 | 44 | 5.00/5.0 |
| Mélody | 1 | $44,951 | 68 | 4.97/5.0 |
| Gabrielle | 2 | $42,024 | 5 | 2.50/5.0 |
| Agence COCOONR / BOOK&PAY | 1 | $41,692 | 7 | 4.86/5.0 |
| Gilles | 1 | $35,117 | 27 | 4.78/5.0 |
| Anne | 2 | $35,102 | 169 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plouha
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.4%), with house and apartment & condo properties comprising 94.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.0% combined)
Room Capacity Distribution
Analysis of 137 properties in Plouha shows that 2 bedrooms properties are most prevalent, making up 30.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 54.0% of all listings.
Key Insights
- Most common: 2 bedrooms (30.7%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Plouha reveals that 4 guests properties dominate the market, representing 33.6% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 4 guests (33.6% of market)
- Least common capacity: 7 guests (3.6% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Plouha, the most common availability pattern is 271-366 days (50.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.5% of properties).
Key Insights
- Most common availability window: 271-366 days (50.4%)
- Most common booking duration: 91-180 days (36.5%)
- Properties with high availability (180+ days): 83.2%
- Properties with long-term bookings (180+ days): 16.8%
Minimum Stay Distributions
1 Night
22 listings
16.8% of total
2 Nights
35 listings
26.7% of total
3 Nights
15 listings
11.5% of total
4-6 Nights
28 listings
21.4% of total
7-29 Nights
19 listings
14.5% of total
30+ Nights
12 listings
9.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.5%
- Mid-length stays (4-6 nights) represent 21.4% of listings
- Monthly+ stays (9.2%) suggest a stable extended-stay market
- High market flexibility with 55.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.6% of total
Super Strict 60 Days
4 listings
3.2% of total
Flexible
29 listings
23% of total
Moderate
28 listings
22.2% of total
Firm
29 listings
23% of total
Strict
34 listings
27% of total
Key Insights
- Strict is the preferred policy at 27.0% of listings
- The market shows a balanced distribution between guest-friendly (45.2%) and strict (50.0%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 102 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 42 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Plouha
Below is the distribution of amenities across listings in Plouha:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.3% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (5.7%) and United Kingdom (3.2%)
- French is the top language at 47.2%, followed by English (33.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Paris and Rennes markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plouha. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| St Martin | 12 | $5,160 | $489.71 | 52% |
| St Ouen | 13 | $2,820 | $380.77 | 51% |
| Castel | 12 | $2,725 | $221.10 | 56% |
| St Helier | 57 | $2,698 | $222.79 | 56% |
| Grouville | 18 | $2,498 | $218.64 | 53% |
| St. Pierre du Bois | 13 | $2,418 | $216.92 | 49% |
| St Clement | 13 | $2,393 | $214.36 | 52% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Tamerville | 11 | $2,372 | $480.56 | 25% |
| St Saviour | 19 | $2,371 | $200.96 | 54% |
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