Plouha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Plouha in 2025? Explore comprehensive Airbnb analytics for Plouha, Brittany, France to uncover income potential. This 2025 STR market report for Plouha, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Plouha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plouha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plouha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plouha (2025)
Understanding the monthly revenue variations for Airbnb listings in Plouha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouha is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,550+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,778 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,054 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouha
Plouha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plouha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouha:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouha
Average Daily Rate (ADR) Airbnb Trends in Plouha (2025)
Effective short term rental pricing strategy in Plouha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouha typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Plouha
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Airbnb Seasonality Analysis & Trends in Plouha (2025)
Peak Season (August, July, September)
- Revenue averages $2,169 per month
- Occupancy rates average 58.8%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,140 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $122
Low Season (January, February, November)
- Revenue drops to average $868 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $121
Seasonality Insights for Plouha
- The Airbnb seasonality in Plouha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plouha's highest earning potential, with monthly revenues capable of climbing to $2,962, occupancy reaching a high of 73.9%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $849, occupancy could drop to 24.5%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plouha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plouha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plouha (2025)
Exploring the top neighborhoods for short-term rentals in Plouha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plouha Beach | Beautiful sandy beach known for its stunning coastal views and charm. Ideal for vacationers seeking relaxation and outdoor activities like swimming and hiking. | Plouha Beach, Sentier des Douaniers, Cap Fréhel, Le Palus Beach, Hiking trails |
| Village Center | The heart of Plouha filled with local shops, cafes, and traditional Breton culture. A great place for guests wanting to experience local life and cuisine. | Eglise Saint-Pierre, Local markets, Breton creperies, Cafés, Artisan shops |
| Paimpol | Nearby town known for its picturesque harbor and maritime heritage. Attractive for visitors interested in exploring Brittany's history and culture. | Paimpol Harbor, Abbey of Beauport, Museum of Paimpol, Côte de Granit Rose, Local seafood restaurants |
| Trestel Beach | A popular beach destination for families due to its calm waters and beautiful scenery. Perfect for sunbathing and water sports. | Trestel Beach, Sandy shores, Water sports activities, Beachside restaurants, Family-friendly amenities |
| Guerlédan Lake | A large artificial lake in the heart of Brittany offering various recreational activities. Ideal for nature enthusiasts and water sports lovers. | Lake Guerlédan, Kayaking, Fishing, Scenic walking paths, Picnic areas |
| Dinan | A medieval town nearby, known for its well-preserved architecture and history. Attracts tourists looking for cultural experiences and sightseeing. | Dinan Castle, Old Town, Rance River views, Artisan shops, Local festivals |
| Bréhat Island | Famous for its stunning landscapes and variety of plant life. A unique getaway for nature lovers and those seeking tranquil escapes. | Bréhat Island, Botanical gardens, Scenic coastal paths, Lighthouses, Local wildlife |
| Côte de Granit Rose | Known for its striking pink granite coastline, this area is popular with tourists seeking breathtaking coastal scenery and outdoor adventures. | Côte de Granit Rose, Ploumanac'h Lighthouse, Hiking trails, Beach access, Natural parks |
Understanding Airbnb License Requirements & STR Laws in Plouha (2025)
While Plouha, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plouha to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Plouha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouhabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Bois du Chat… 3 km from the beaches
Entire Place • 8 bedrooms
Villa Les Roches Mauves - sea view
Entire Place • 4 bedrooms
Wooden house with sea view
Entire Place • 3 bedrooms
Palus Beach Lodge with Sauna & Balneo
Entire Place • N/A
Gîte/Entire house, Jacuzzi, Sauna, Close to sea
Entire Place • 3 bedrooms
House with HOT TUB classified 4 * near SEA
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plouha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plouha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vincent | 3 | $73,387 | 898 | 4.92/5.0 |
| Estelle | 6 | $71,579 | 503 | 4.84/5.0 |
| Fred | 1 | $47,292 | 4 | 4.75/5.0 |
| Agence COCOONR / BOOK&PAY | 1 | $41,904 | 7 | 4.86/5.0 |
| Claudia & Clément | 1 | $41,670 | 32 | 5.00/5.0 |
| Mélody | 1 | $40,895 | 68 | 4.97/5.0 |
| Anne | 2 | $35,910 | 169 | 4.87/5.0 |
| Autrimo | 5 | $35,596 | 24 | 4.47/5.0 |
| Karine | 1 | $34,829 | 67 | 5.00/5.0 |
| Carole | 1 | $34,776 | 45 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouha.
Dive Deeper: Advanced Plouha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouha
- The Plouha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouha, House properties are the most common (80.1%), reflecting the local real estate landscape.
- Houses represent a significant 80.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.2%) offer potential for unique stay experiences.
Plouha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouha
- The dominant room capacity in Plouha is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.4% of the active Airbnb listings in Plouha, indicating a high concentration in these sizes.
- A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plouha.
Plouha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouha
- The most common guest capacity trend in Plouha vacation rentals is listings accommodating 4 guests (33.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Plouha STR market, accounting for 51.4% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouha.
- On average, properties in Plouha are equipped to host 4.7 guests.
Plouha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouha
- The most common availability pattern in Plouha falls within the 271-366 days range, representing 60.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plouha (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plouha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
16.7% of total
2 Nights
26 listings
18.1% of total
3 Nights
12 listings
8.3% of total
4-6 Nights
19 listings
13.2% of total
7-29 Nights
20 listings
13.9% of total
30+ Nights
43 listings
29.9% of total
Key Insights
- The most prevalent minimum stay requirement in Plouha is 30+ Nights, adopted by 29.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.9%) caters to monthly stays (30+ nights) in Plouha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.9% of Plouha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouha.
Plouha Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
3.6% of total
Flexible
36 listings
26.3% of total
Moderate
31 listings
22.6% of total
Firm
32 listings
23.4% of total
Strict
33 listings
24.1% of total
Cancellation Policy Insights for Plouha
- The prevailing Airbnb cancellation policy trend in Plouha is Flexible, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (48.9%) and stricter (47.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.3% market standard in Plouha.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouha.
Plouha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouha
- The overall average booking lead time for vacation rentals in Plouha is 59 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Plouha.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Plouha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plouha (2025)
Amenity Prevalence
Amenity Insights for Plouha
- Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouha to stay competitive.
Plouha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plouha
- The typical guest profile for Airbnb in Plouha consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.6% of guests.
- Key international markets include France (83.6%) and Germany (6%).
- Top languages spoken are French (45.1%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plouha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $3,607 | $482.68 | 50% |
| Saint Lawrence | 11 | $2,637 | $328.79 | 51% |
| St Ouen | 16 | $2,425 | $381.64 | 50% |
| St Clement | 15 | $2,396 | $228.46 | 51% |
| St Helier | 66 | $2,341 | $224.24 | 54% |
| Grouville | 21 | $2,244 | $218.63 | 51% |
| St Peter Port | 18 | $2,144 | $193.28 | 62% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| St Martin | 13 | $2,105 | $215.47 | 48% |
| Île-de-Bréhat | 48 | $2,032 | $222.75 | 44% |