Airbnb Market Analytics, Statistics and Data in Plouguerneau, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plouguerneau? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plouguerneau:
How much do Airbnb hosts make on average per month in Plouguerneau?
The short-term rental market in Plouguerneau shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,368 per month
- Strong performing properties (top 25%) make $2,280 or more
- Best-in-class properties (top 10%) achieve $3,425+ monthly
- Entry-level properties (bottom 25%) typically earn around $753
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plouguerneau
The market in Plouguerneau shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plouguerneau
Daily rates in Plouguerneau vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Plouguerneau
Peak Season (August, July, June)
- Revenue peaks at $3672.37 per month
- Occupancy rates reach 77.48%
- Daily rates average $144.51
Shoulder Season
- Revenue averages $1807.84 per month
- Occupancy maintains 40.31%
- Daily rates hold at $129.98
Low Season (December, February, January)
- Revenue drops to $721.44 per month
- Occupancy decreases to 20.21%
- Daily rates adjust to $120.06
Is it still profitable to do Airbnb in Plouguerneau in 2025?
Yes! Plouguerneau demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1808 and With 216 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plouguerneau
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plouguerneau Center | The heart of Plouguerneau, offering local shops, cafes, and restaurants. A convenient base for tourists wanting to explore the town and its maritime culture. | Church of Plouguerneau, Local markets, Plouguerneau Marina, Restaurants with local seafood, Beaches nearby |
| Kerlouan Beaches | Known for its stunning sandy beaches and clear waters, this area attracts beach lovers and water sports enthusiasts. Ideal for vacation rentals during the summer season. | Plage de Kerlouan, Surfing spots, Coastal walking trails, Water sports facilities, Nearby restaurants |
| Moltifao Bay | A scenic bay with beautiful views and natural beauty, perfect for families and outdoor lovers seeking tranquility and nature activities. | Moltifao Beach, Hiking trails, Bird watching, Picnic areas, Scenic viewpoints |
| Le Conquet | A charming nearby village with beautiful coastal scenery, historical sites, and proximity to the islands, perfect for day trips. | Le Conquet port, Ile de Ouessant ferry, Historic lighthouse, Local seafood restaurants, Walking paths |
| Plage de Porsmeur | A beautiful beach area popular for swimming and sunbathing, attracting families and groups looking for relaxation along the coast. | Porsmeur Beach, Sunbathing spots, Beachfront cafes, Family-friendly activities, Coastal views |
| Saint-Guénolé | A picturesque area with a mix of cultural heritage and natural landscapes, appealing to tourists interested in local history and outdoor activities. | Historic chapels, Nature trails, Local art galleries, Fishing village charm, Cultural festivals |
| Kerlouan Village | A quaint village atmosphere with traditional Breton architecture and local charm, offering a glimpse into the local lifestyle for visitors. | Traditional Breton houses, Local shops, Artisan markets, Cafes and bakeries, Community events |
| Île de Sieck | A small island accessible by foot at low tide, perfect for unique getaways and nature exploration, attracting adventurous tourists. | Island hiking trails, Secluded beaches, Wildlife observation, Picnic spots, Incredible sunsets |
Do you need a license for Airbnb in Plouguerneau?
We recommend checking directly with Plouguerneau's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Plouguerneau
Fully renovated house 5 bedrooms 200m from the sea
Entire Place • 5 bedrooms
Bright Sea-side villa
Entire Place • 5 bedrooms
Ty Korejou, splendid house / sauna / sea view
Entire Place • 5 bedrooms
Ty Glazig
Entire Place • 4 bedrooms
Spacious house 120 meters white beach beach
Entire Place • 3 bedrooms
Breton mansion by the sea +lighthouse
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Plouguerneau
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence Ty-Anne | 23 | $364,343 | 267 | 3.74/5.0 |
| Sébastien | 3 | $123,426 | 36 | 3.20/5.0 |
| Gwendoline | 1 | $111,571 | 12 | 4.92/5.0 |
| Christiane | 1 | $110,029 | 9 | 5.00/5.0 |
| Jessika | 7 | $58,047 | 65 | 4.15/5.0 |
| Concierge BNB | 3 | $56,541 | 165 | 4.42/5.0 |
| Jessi | 1 | $41,398 | 7 | 5.00/5.0 |
| Hp | 1 | $40,476 | 3 | 4.33/5.0 |
| Yannick | 2 | $39,812 | 147 | 4.91/5.0 |
| Armelle Nicolas | 1 | $38,388 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plouguerneau
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.1%), with house and boutique & hotels properties comprising 93.6% of inventory
- Untapped potential in boutique & hotels, apartment & condo, outdoor & mobile segments (10.7% combined)
Room Capacity Distribution
Analysis of 216 properties in Plouguerneau shows that 3 bedrooms properties are most prevalent, making up 31.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.9% of all listings.
Key Insights
- Most common: 3 bedrooms (31.5%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 57.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 216 properties in Plouguerneau reveals that 6 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 50.9% of the market.
Key Insights
- Most common capacity: 6 guests (26.4% of market)
- Least common capacity: 3 guests (2.3% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 50.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 216 properties in Plouguerneau, the most common availability pattern is 271-366 days (51.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.6% of properties).
Key Insights
- Most common availability window: 271-366 days (51.4%)
- Most common booking duration: 31-90 days (36.6%)
- Properties with high availability (180+ days): 85.2%
- Properties with long-term bookings (180+ days): 16.2%
Minimum Stay Distributions
1 Night
42 listings
21.8% of total
2 Nights
43 listings
22.3% of total
3 Nights
38 listings
19.7% of total
4-6 Nights
34 listings
17.6% of total
7-29 Nights
27 listings
14% of total
30+ Nights
9 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.1%
- Mid-length stays (4-6 nights) represent 17.6% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 63.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
2.3% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
31 listings
17.5% of total
Moderate
41 listings
23.2% of total
Firm
56 listings
31.6% of total
Strict
44 listings
24.9% of total
Key Insights
- Firm is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (40.7%) and strict (56.5%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 111 days
- Shortest booking windows are in Mar, Nov, Feb, averaging 47 days
- Summer shows the longest average booking window at 111 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Plouguerneau
Below is the distribution of amenities across listings in Plouguerneau:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.7% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (8.9%) and United Kingdom (3.7%)
- French is the top language at 44.9%, followed by English (34.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Paris and Rennes markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plouguerneau. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Ushant | 62 | $2,106 | $151.88 | 54% |
| Lanmodez | 20 | $1,977 | $213.28 | 40% |
| Plourin | 16 | $1,933 | $173.21 | 46% |
| Langoat | 10 | $1,744 | $106.46 | 57% |
| Guern | 13 | $1,704 | $102.91 | 42% |
| Sainte-Brigitte | 11 | $1,704 | $162.22 | 39% |
| Lanildut | 29 | $1,592 | $143.66 | 43% |
| Languidic | 37 | $1,560 | $147.53 | 43% |
| Sibiril | 48 | $1,559 | $172.96 | 41% |
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