Airbnb Market Analytics, Statistics and Data in Ploemel, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ploemel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ploemel:
How much do Airbnb hosts make on average per month in Ploemel?
The short-term rental market in Ploemel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,031 per month
- Strong performing properties (top 25%) make $1,932 or more
- Best-in-class properties (top 10%) achieve $3,574+ monthly
- Entry-level properties (bottom 25%) typically earn around $493
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ploemel
The market in Ploemel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ploemel
Daily rates in Ploemel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $258+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Ploemel
Peak Season (August, July, June)
- Revenue peaks at $2827.87 per month
- Occupancy rates reach 57.76%
- Daily rates average $161.29
Shoulder Season
- Revenue averages $1612.20 per month
- Occupancy maintains 32.92%
- Daily rates hold at $144.28
Low Season (April, March, February)
- Revenue drops to $1094.78 per month
- Occupancy decreases to 19.71%
- Daily rates adjust to $124.20
Is it still profitable to do Airbnb in Ploemel in 2025?
Yes! Ploemel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1612 and The market's 123 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ploemel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Carnac Beach | Famous for its stunning beaches and prehistoric megaliths. A prime destination for families and beachgoers looking for relaxation and historical significance. | Carnac Stones, Carnac Beach, Musee de Prehistoire, Thalassotherapy Center, La Trinite-sur-Mer |
| Quiberon Peninsula | Known for its dramatic coastlines and beautiful landscapes. Ideal for those seeking outdoor activities and scenic views, popular with nature lovers and adventure seekers. | Quiberon Beach, Port-Haliguen, Côte sauvage, Belle-Île-en-Mer, Water sports facilities |
| Erdeven | Charming coastal town with beautiful sandy beaches and rich natural reserves. Attracts nature enthusiasts and families looking for a peaceful getaway. | Erdeven Beach, Kerhillio Beach, Golf de Saint-Laurent, Nature Reserve of Quiberon |
| La Trinité-sur-Mer | A picturesque fishing port that's popular with yacht enthusiasts and offers various water sports. Great for those interested in maritime culture and activities. | La Trinité Harbor, Sailing schools, Beaches of Trinité, Restaurants with sea views, Cultural events |
| Auray | A historic town known for its beautiful riverfront and medieval architecture. Attracts tourists interested in culture and history. | Saint-Goustan port, Bretagne Museum, Gavrinis Island, Historic old town, Cafes and shops |
| Plouhinec | A quiet destination with access to both beaches and countryside, making it perfect for those who enjoy both relaxation and outdoor activities. | Plage de Kerhillio, Kayaking and sailing, Walking trails, Local markets |
| Belz | A serene area with access to the Etel River and beautiful surroundings. Ideal for fishing enthusiasts and peaceful retreats. | Etel River, Nature walks, Local seafood restaurants, Fishing spots |
| L'Erdeven | Known for its vast stretch of beaches and family-friendly atmosphere. Perfect for summer vacations and water-related activities. | Plage de Kerhillio, Camping facilities, Surf schools, Coastal walking paths |
Do you need a license for Airbnb in Ploemel?
We recommend checking directly with Ploemel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ploemel
Cabane spa luxe Ehan
Entire Place • 1 bedroom
Neizh Luxury Spa Cabin
Entire Place • 2 bedrooms
Wishlist! Keraudran's home
Entire Place • 3 bedrooms
Renovated farmhouse pool and outdoor hot tub
Entire Place • 5 bedrooms
Old farm rebuilt in brittany with swimming pool
Entire Place • 1 bedroom
Spa cabin IN trees IN TY
Entire Place • 1 bedroom
Top Performing Professional Hosts in Ploemel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Myriam | 26 | $394,473 | 129 | 2.94/5.0 |
| Aloys | 17 | $125,334 | 499 | 4.64/5.0 |
| Franck | 3 | $92,682 | 78 | 4.94/5.0 |
| Celine | 1 | $53,879 | 24 | 5.00/5.0 |
| Frédérique | 2 | $37,274 | 90 | 4.98/5.0 |
| Damien | 1 | $35,832 | 16 | 5.00/5.0 |
| Eric | 3 | $32,914 | 43 | 4.69/5.0 |
| Marie Charlotte | 1 | $30,434 | 6 | 5.00/5.0 |
| Pénélope | 2 | $30,250 | 7 | 4.88/5.0 |
| Marie | 2 | $27,454 | 570 | 4.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ploemel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.7%), with house and outdoor & mobile properties comprising 72.4% of inventory
- Strong specialty sector (22.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels segments (3.3% combined)
Room Capacity Distribution
Analysis of 123 properties in Ploemel shows that 1 bedroom properties are most prevalent, making up 39% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.9% of all listings.
Key Insights
- Most common: 1 bedroom (39%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 69.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 123 properties in Ploemel reveals that 2 guests properties dominate the market, representing 26% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 5 guests make up 47.2% of the market.
Key Insights
- Most common capacity: 2 guests (26% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 47.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 123 properties in Ploemel, the most common availability pattern is 271-366 days (64.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.1% of properties).
Key Insights
- Most common availability window: 271-366 days (64.2%)
- Most common booking duration: 31-90 days (34.1%)
- Properties with high availability (180+ days): 90.2%
- Properties with long-term bookings (180+ days): 12.2%
Minimum Stay Distributions
1 Night
42 listings
40.8% of total
2 Nights
16 listings
15.5% of total
3 Nights
13 listings
12.6% of total
4-6 Nights
14 listings
13.6% of total
7-29 Nights
12 listings
11.7% of total
30+ Nights
6 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.3%
- Mid-length stays (4-6 nights) represent 13.6% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 68.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
17 listings
15.2% of total
Flexible
19 listings
17% of total
Moderate
22 listings
19.6% of total
Firm
16 listings
14.3% of total
Strict
38 listings
33.9% of total
Key Insights
- Strict is the preferred policy at 33.9% of listings
- The market shows a balanced distribution between guest-friendly (36.6%) and strict (48.2%) policies
- Firm policies are least common at 14.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 98 days
- Shortest booking windows are in Oct, Nov, Dec, averaging 32 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Ploemel
Below is the distribution of amenities across listings in Ploemel:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.2% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.4%) and Germany (2.8%)
- French is the top language at 46.4%, followed by English (33.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.1%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ploemel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Lanmodez | 20 | $1,977 | $213.28 | 40% |
| Plumaugat | 18 | $1,942 | $274.22 | 30% |
| Plourin | 16 | $1,933 | $173.21 | 46% |
| Plélan-le-Petit | 16 | $1,927 | $164.00 | 42% |
| Mégrit | 17 | $1,881 | $136.95 | 46% |
| Péaule | 21 | $1,853 | $151.08 | 40% |
| Plouguenast-Langast | 20 | $1,851 | $219.45 | 38% |
| Langoat | 10 | $1,744 | $106.46 | 57% |
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