Morlaix Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Morlaix in 2025? Explore comprehensive Airbnb analytics for Morlaix, Brittany, France to uncover income potential. This 2025 STR market report for Morlaix, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 191 active listings.
Whether you're considering an Airbnb investment in Morlaix, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morlaix Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morlaix Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morlaix (2025)
Understanding the monthly revenue variations for Airbnb listings in Morlaix is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morlaix is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morlaix across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,816+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,304 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $861 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $467, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morlaix
Morlaix Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morlaix STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morlaix:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morlaix
Average Daily Rate (ADR) Airbnb Trends in Morlaix (2025)
Effective short term rental pricing strategy in Morlaix involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morlaix typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Morlaix
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Airbnb Seasonality Analysis & Trends in Morlaix (2025)
Peak Season (August, July, September)
- Revenue averages $1,352 per month
- Occupancy rates average 54.5%
- Daily rates average $80
Shoulder Season
- Revenue averages $893 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $82
Low Season (January, October, November)
- Revenue drops to average $744 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $80
Seasonality Insights for Morlaix
- The Airbnb seasonality in Morlaix shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morlaix's highest earning potential, with monthly revenues capable of climbing to $1,731, occupancy reaching a high of 66.4%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $692, occupancy could drop to 32.7%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morlaix.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morlaix seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morlaix (2025)
Exploring the top neighborhoods for short-term rentals in Morlaix? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Morlaix | Charming historic district with medieval architecture, narrow streets, and vibrant local markets. A popular area for tourists wanting to explore the rich history and culture of Morlaix. | Viaduct of Morlaix, Church of Saint-Melaine, Morlaix Museum, Old Port, Rue de la Chênaie |
| La Roche-Maurice | Picturesque location close to Morlaix, offering scenic views and outdoor activities. Ideal for nature lovers and those seeking a peaceful escape. | Roche-Maurice Church, Scenic hiking trails, Nature parks, Local farm markets |
| Ploumilliau | A serene and tranquil village located near Morlaix, perfect for tourists looking for a relaxing countryside stay. | Quintin Castle, Cultural events, Local farms, Beautiful landscapes |
| Carantec | Coastal village known for its beautiful beaches and proximity to the stunning Brittany coast. Great for families and beachgoers. | Beaches of Carantec, Île Callot, Golf Course, Local seafood restaurants, Water sports activities |
| Saint-Pol-de-Léon | Historical town with impressive architecture and strong cultural heritage. Attracts visitors interested in history and local culture. | Saint-Pol-de-Léon Cathedral, Historic town center, Local artisans, Fresh markets |
| Santec | A beach community known for its long sandy shores and family-friendly atmosphere. A top choice for vacationers traveling in summer. | Santec Beach, Seaside promenades, Water sports, Nature reserves |
| Lesneven | Charming town known for its market and crafts, appealing to those interested in traditional Brittany culture. | Lesneven Market, Local crafts shops, Historic sites, Cultural festivals |
| Roscoff | A beautiful harbor town famed for its marine heritage and ferry connections to the UK. A great spot for tourists to explore Brittany. | Roscoff harbor, Botanical Garden of Roscoff, Saint-Barbe Lighthouse, Local seafood markets |
Understanding Airbnb License Requirements & STR Laws in Morlaix (2025)
While Morlaix, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morlaix to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Morlaix (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morlaixbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful duplex with stunning marina view
Entire Place • 2 bedrooms
*Duplex city view & nature *Terraces and parking*
Entire Place • 1 bedroom
La Maison des Vignes • Terrace & Balcony
Entire Place • 3 bedrooms
Charming home in downtown Garage Garden
Entire Place • 3 bedrooms
Villa l'Ancolie
Entire Place • 4 bedrooms
The Viaduct House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morlaix (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morlaix based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurore | 12 | $105,198 | 348 | 4.66/5.0 |
| Jean | 10 | $96,786 | 116 | 4.75/5.0 |
| Bruno | 1 | $29,963 | 26 | 4.92/5.0 |
| Marine | 1 | $28,943 | 179 | 4.87/5.0 |
| Maude | 3 | $28,757 | 71 | 4.99/5.0 |
| Michel | 4 | $28,313 | 49 | 4.62/5.0 |
| Loic Et Claudie | 2 | $27,382 | 156 | 4.84/5.0 |
| Sylvie&Philippe | 2 | $24,655 | 109 | 5.00/5.0 |
| Jango | 1 | $23,894 | 79 | 4.95/5.0 |
| Kévin | 2 | $22,798 | 164 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morlaix.
Dive Deeper: Advanced Morlaix STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morlaix. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorlaix Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morlaix
- The Morlaix Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 191 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morlaix, Apartment/Condo properties are the most common (57.6%), reflecting the local real estate landscape.
- Houses represent a significant 36.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.3%) offer potential for unique stay experiences.
Morlaix Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morlaix
- The dominant room capacity in Morlaix is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Morlaix, indicating a high concentration in these sizes.
Morlaix Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morlaix
- The most common guest capacity trend in Morlaix vacation rentals is listings accommodating 2 guests (37.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Morlaix STR market, accounting for 64.9% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morlaix.
- On average, properties in Morlaix are equipped to host 3.4 guests.
Morlaix Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morlaix
- The most common availability pattern in Morlaix falls within the 271-366 days range, representing 61.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morlaix (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morlaix Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
28% of total
2 Nights
47 listings
25.8% of total
3 Nights
26 listings
14.3% of total
4-6 Nights
16 listings
8.8% of total
7-29 Nights
8 listings
4.4% of total
30+ Nights
34 listings
18.7% of total
Key Insights
- The most prevalent minimum stay requirement in Morlaix is 1 Night, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.7%) caters to monthly stays (30+ nights) in Morlaix, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28% of Morlaix hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morlaix.
Morlaix Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Flexible
58 listings
34.1% of total
Moderate
53 listings
31.2% of total
Firm
33 listings
19.4% of total
Strict
25 listings
14.7% of total
Cancellation Policy Insights for Morlaix
- The prevailing Airbnb cancellation policy trend in Morlaix is Flexible, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (65.3%) and stricter (34.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.1% market standard in Morlaix.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morlaix.
Morlaix STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morlaix
- The overall average booking lead time for vacation rentals in Morlaix is 45 days.
- Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Morlaix.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Morlaix averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morlaix (2025)
Amenity Prevalence
Amenity Insights for Morlaix
- Essential amenities in Morlaix that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morlaix: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morlaix to stay competitive.
Morlaix Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morlaix
- The typical guest profile for Airbnb in Morlaix consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.4% of guests.
- Key international markets include France (79.4%) and United Kingdom (4.2%).
- Top languages spoken are French (41.4%) followed by English (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morlaix Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $3,607 | $482.68 | 50% |
| Saint Lawrence | 11 | $2,637 | $328.79 | 51% |
| St Ouen | 16 | $2,425 | $381.64 | 50% |
| St Clement | 15 | $2,396 | $228.46 | 51% |
| St Helier | 66 | $2,341 | $224.24 | 54% |
| Grouville | 21 | $2,244 | $218.63 | 51% |
| St Peter Port | 18 | $2,144 | $193.28 | 62% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| St Martin | 13 | $2,105 | $215.47 | 48% |
| Île-de-Bréhat | 48 | $2,032 | $222.75 | 44% |