Airbnb Market Analytics, Statistics and Data in Lorient, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lorient? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lorient:
How much do Airbnb hosts make on average per month in Lorient?
The short-term rental market in Lorient shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,023 per month
- Strong performing properties (top 25%) make $1,765 or more
- Best-in-class properties (top 10%) achieve $2,655+ monthly
- Entry-level properties (bottom 25%) typically earn around $501
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lorient
The market in Lorient shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lorient
Daily rates in Lorient vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $105 or more
- Best-in-class properties (top 10%) pull in $166+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Lorient
Peak Season (August, July, May)
- Revenue peaks at $1850.76 per month
- Occupancy rates reach 54.47%
- Daily rates average $104.54
Shoulder Season
- Revenue averages $1301.48 per month
- Occupancy maintains 44.27%
- Daily rates hold at $95.77
Low Season (October, December, January)
- Revenue drops to $807.23 per month
- Occupancy decreases to 35.59%
- Daily rates adjust to $88.49
Is it still profitable to do Airbnb in Lorient in 2025?
Yes! Lorient demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1301 and As a mature market with 571 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lorient
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lorient City Center | The vibrant heart of Lorient, full of shops, restaurants, and cultural sites. Perfect for tourists wanting to experience local life and the rich maritime history of the area. | Lorient Fishing Port, Cité de la Voile Éric Tabarly, Musée de la Compagnie des Indes, Les Halles de Merville, Lorient's Street Art |
| Lorient Plage | A beautiful beach area ideal for vacationers looking for sun, sand, and water activities. Popular during the summer months with families and beach lovers. | Lorient Beach, Water sports activities, Promenade de la Plage, Local seafood restaurants, Beach volleyball courts |
| Kerentrech | A residential area close to the football stadium and offering easy access to downtown Lorient. Suitable for families and sports enthusiasts. | Stade du Moustoir, Local parks, Shopping centers, Cafés and bakeries |
| Queven | Situated just outside Lorient, Queven offers a quieter atmosphere with scenic beauty, appealing to those looking for relaxation away from the city's hustle. | Golf de Queven, Queven Sailing Club, Nature walks, Local markets |
| Caudan | A suburban area of Lorient with a mix of residential and commercial spaces, offering good value and proximity to public transportation. | Parc de l'Impératrice, Local shops, Cultural activities, Bicycle paths |
| Ploemeur | Located near Lorient, this coastal town is ideal for those seeking a peaceful retreat with beautiful beaches and scenic views. | Ploemeur Beaches, Port de Ploemeur, Nature parks, Surfing spots |
| Erdeven | A little further out but known for its stunning coastline and historical sites. An attractive location for travelers looking for nature and tranquility. | Erdeven Beach, Historical standing stones, Walking trails, Local flora and fauna |
| Port-Louis | A charming town adjacent to Lorient with a rich history and beautiful coastal scenery. It is attractive to tourists for its historical sites and maritime activities. | Citadel of Port-Louis, Les Salines Beach, Local museums, Boat tours, Historic streets |
Do you need a license for Airbnb in Lorient?
Yes, Lorient requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lorient
Beautiful T3, Terrace, City Center by Groom*
Entire Place • 2 bedrooms
Merville, lovely apartment near downtown
Entire Place • 3 bedrooms
Cozy apartment - city center
Entire Place • 1 bedroom
Hypercenter bright apartment.
Entire Place • 3 bedrooms
Pool afloat, bright and central apartment
Entire Place • 2 bedrooms
Apartment T3 Standing Pedestrian neighborhood by Groom*
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lorient
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Groom | 11 | $296,330 | 571 | 4.94/5.0 |
| Ulrich | 10 | $182,676 | 481 | 4.81/5.0 |
| Corinne | 12 | $168,597 | 1261 | 4.73/5.0 |
| Morgane | 6 | $147,039 | 61 | 3.26/5.0 |
| Bertrand | 4 | $145,350 | 117 | 4.88/5.0 |
| Nathalie | 9 | $129,006 | 643 | 4.75/5.0 |
| Laurie Lodge Conciergerie | 7 | $119,863 | 120 | 4.59/5.0 |
| Julien Ar'Mad Apparts | 7 | $109,055 | 83 | 4.83/5.0 |
| Locly | 18 | $97,738 | 423 | 4.33/5.0 |
| Marc-ANTOINE | 2 | $64,637 | 30 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lorient
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.5%), with apartment & condo and house properties comprising 95.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (4.7% combined)
Room Capacity Distribution
Analysis of 571 properties in Lorient shows that 1 bedroom properties are most prevalent, making up 41.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.8% of all listings.
Key Insights
- Most common: 1 bedroom (41.3%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 60.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 571 properties in Lorient reveals that 2 guests properties dominate the market, representing 35.9% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 63.2% of the market.
Key Insights
- Most common capacity: 2 guests (35.9% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 63.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 571 properties in Lorient, the most common availability pattern is 271-366 days (50.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (50.3%)
- Most common booking duration: 31-90 days (32%)
- Properties with high availability (180+ days): 76.0%
- Properties with long-term bookings (180+ days): 25.2%
Minimum Stay Distributions
1 Night
139 listings
28.5% of total
2 Nights
150 listings
30.8% of total
3 Nights
61 listings
12.5% of total
4-6 Nights
60 listings
12.3% of total
7-29 Nights
25 listings
5.1% of total
30+ Nights
52 listings
10.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.3%
- Mid-length stays (4-6 nights) represent 12.3% of listings
- Monthly+ stays (10.7%) suggest a stable extended-stay market
- High market flexibility with 71.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
174 listings
37.2% of total
Moderate
152 listings
32.5% of total
Firm
72 listings
15.4% of total
Strict
70 listings
15% of total
Key Insights
- Flexible is the preferred policy at 37.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.7% of the market
- Strict policies are least common at 15.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Aug, May, averaging 67 days
- Shortest booking windows are in Feb, Nov, Dec, averaging 28 days
- Summer shows the longest average booking window at 66 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Lorient
Below is the distribution of amenities across listings in Lorient:
Traveler Demographics
Key Insights
- Domestic travelers make up 90% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (1.7%) and United Kingdom (1.2%)
- French is the top language at 49.6%, followed by English (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lorient. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Lanmodez | 20 | $1,977 | $213.28 | 40% |
| Plumaugat | 18 | $1,942 | $274.22 | 30% |
| Plourin | 16 | $1,933 | $173.21 | 46% |
| Plélan-le-Petit | 16 | $1,927 | $164.00 | 42% |
| Mégrit | 17 | $1,881 | $136.95 | 46% |
| Péaule | 21 | $1,853 | $151.08 | 40% |
| Plouguenast-Langast | 20 | $1,851 | $219.45 | 38% |
| Langoat | 10 | $1,744 | $106.46 | 57% |
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