Airbnb Market Analytics, Statistics and Data in Lannion, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lannion? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lannion:
How much do Airbnb hosts make on average per month in Lannion?
The short-term rental market in Lannion shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,033 per month
- Strong performing properties (top 25%) make $1,717 or more
- Best-in-class properties (top 10%) achieve $2,533+ monthly
- Entry-level properties (bottom 25%) typically earn around $561
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lannion
The market in Lannion shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lannion
Daily rates in Lannion vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $169+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
Get Live Lannion Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Lannion
Peak Season (August, June, July)
- Revenue peaks at $2082.88 per month
- Occupancy rates reach 67.50%
- Daily rates average $101.06
Shoulder Season
- Revenue averages $1345.06 per month
- Occupancy maintains 41.52%
- Daily rates hold at $95.61
Low Season (October, December, January)
- Revenue drops to $546.19 per month
- Occupancy decreases to 25.94%
- Daily rates adjust to $90.52
Is it still profitable to do Airbnb in Lannion in 2025?
Yes! Lannion demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $1345 and With 224 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lannion
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Lannion, filled with charming streets, shops, and cafes. A prime spot for tourists wanting to explore local culture and history, with easy access to public transport. | Saint-Jean-Baptiste Church, Chateau de Lannion, Lannion Town Hall, La Vallée des Saints, Lannion's weekly market |
| Côte de Granit Rose | A stunning coastal area known for its unique pink granite rock formations and beautiful beaches. Ideal for visitors seeking outdoor activities and breathtaking scenery. | Ploumanac'h, Perros-Guirec beaches, Sentier des Douaniers, Côte de Granit Rose trail, Île de Bréhat |
| Lannion Airport | Convenient for travelers arriving by air; easy access to Lannion and surrounding regions. Appeals to business travelers and those on short stays. | Lannion Airport, proximity to business hubs, ease of access to local attractions |
| Kermaria-Sulard | A picturesque village nearby known for its peaceful atmosphere and traditional Breton architecture. Great for visitors looking for a quiet retreat close to Lannion. | Historic chapels, Countryside landscapes, Local markets, Traditional festivals |
| Perros-Guirec | A nearby seaside resort popular for its stunning beaches and family-friendly atmosphere. Attracts tourists seeking fun in the sun and water activities. | Trestraou Beach, Sentier des Douaniers hiking trail, Aquarium Marin de Tregastel, Calouste Gulbenkian Foundation beach, water sports opportunities |
| Traouïero | A charming area with a beautiful beach and access to hiking trails. Perfect for nature lovers and those looking to explore the natural beauty of Brittany. | Traouïero Beach, Hiking trails, Nearby coastal path, Lush green landscapes |
| Saint-Quay-Perros | A small coastal town known for its stunning views and access to the Pink Granite Coast. Ideal for those seeking a mixed beach and cultural experience. | Saint-Quay-Perros Beach, Historical monuments, Local seafood restaurants, Climbing and fishing spots |
| Plouaret | A tranquil village surrounded by nature, providing a different taste of rural Brittany. Ideal for visitors looking for peace and local authenticity. | Scenic countryside, Local bakeries, Cultural events, Nearby hiking trails |
Do you need a license for Airbnb in Lannion?
We recommend checking directly with Lannion's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lannion
Villa Brelevenez 5* Spa Piscine Jardin 7 Bedroom
Entire Place • 7 bedrooms
Architect's house, 7 bedrooms, 2 - 16 p, Lannion
Entire Place • 7 bedrooms
Côte de Granit Rose, Home, Lannion, 5ch, 12p
Entire Place • 5 bedrooms
Alliance Gite 6-10 Seaside
Entire Place • 3 bedrooms
Romantic suite with private 3/4 seater hot tub
Entire Place • 1 bedroom
Manoir de Kervegan: Le Logis du Grand Couchant
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lannion
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabrielle | 11 | $182,724 | 178 | 3.77/5.0 |
| Vincent | 9 | $145,433 | 548 | 4.77/5.0 |
| Nathalie Et Rob | 3 | $136,580 | 40 | 4.85/5.0 |
| Nicolas | 8 | $131,956 | 951 | 4.83/5.0 |
| Serghei | 1 | $91,464 | 32 | 4.97/5.0 |
| Résidence | 5 | $60,119 | 152 | 3.66/5.0 |
| Tonn'Ô Loisirs | 4 | $51,891 | 196 | 4.80/5.0 |
| Action | 6 | $49,074 | 44 | 2.98/5.0 |
| Eléonore | 1 | $45,922 | 31 | 4.35/5.0 |
| Brieg | 1 | $45,416 | 139 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lannion
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.6%), with house and apartment & condo properties comprising 91.1% of inventory
- Untapped potential in others, outdoor & mobile segments (2.6% combined)
Room Capacity Distribution
Analysis of 224 properties in Lannion shows that 1 bedroom properties are most prevalent, making up 42.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 1 bedroom (42.9%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 224 properties in Lannion reveals that 2 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.0% of the market.
Key Insights
- Most common capacity: 2 guests (34.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 58.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 224 properties in Lannion, the most common availability pattern is 271-366 days (52.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.1% of properties).
Key Insights
- Most common availability window: 271-366 days (52.7%)
- Most common booking duration: 31-90 days (37.1%)
- Properties with high availability (180+ days): 79.5%
- Properties with long-term bookings (180+ days): 22.3%
Minimum Stay Distributions
1 Night
75 listings
40.5% of total
2 Nights
34 listings
18.4% of total
3 Nights
24 listings
13% of total
4-6 Nights
27 listings
14.6% of total
7-29 Nights
12 listings
6.5% of total
30+ Nights
13 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.9%
- Mid-length stays (4-6 nights) represent 14.6% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 71.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
60 listings
32.3% of total
Moderate
47 listings
25.3% of total
Firm
41 listings
22% of total
Strict
37 listings
19.9% of total
Key Insights
- Flexible is the preferred policy at 32.3% of listings
- The market shows a balanced distribution between guest-friendly (57.6%) and strict (41.9%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 73 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 38 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Lannion
Below is the distribution of amenities across listings in Lannion:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.8%) and Italy (2.4%)
- French is the top language at 48.6%, followed by English (32.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for Paris and Rennes markets
- Develop localized content for Germany and Italy
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lannion. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| St Martin | 12 | $5,160 | $489.71 | 52% |
| St Ouen | 13 | $2,820 | $380.77 | 51% |
| Castel | 12 | $2,725 | $221.10 | 56% |
| St Helier | 57 | $2,698 | $222.79 | 56% |
| Grouville | 18 | $2,498 | $218.64 | 53% |
| St. Pierre du Bois | 13 | $2,418 | $216.92 | 49% |
| St Clement | 13 | $2,393 | $214.36 | 52% |
| St Saviour | 19 | $2,371 | $200.96 | 54% |
| Trinity | 12 | $2,313 | $155.11 | 61% |
| Vale | 10 | $2,287 | $211.98 | 53% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights