La Mézière Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in La Mézière in 2025? Explore comprehensive Airbnb analytics for La Mézière, Brittany, France to uncover income potential. This 2025 STR market report for La Mézière, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in La Mézière, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Mézière Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Mézière Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Mézière (2025)
Understanding the monthly revenue variations for Airbnb listings in La Mézière is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Mézière is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Mézière across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,715 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,107 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Mézière
La Mézière Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Mézière STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Mézière:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Mézière
Average Daily Rate (ADR) Airbnb Trends in La Mézière (2025)
Effective short term rental pricing strategy in La Mézière involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Mézière typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in La Mézière
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Airbnb Seasonality Analysis & Trends in La Mézière (2025)
Peak Season (August, March, December)
- Revenue averages $1,721 per month
- Occupancy rates average 52.9%
- Daily rates average $95
Shoulder Season
- Revenue averages $1,398 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $102
Low Season (April, May, November)
- Revenue drops to average $1,237 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $109
Seasonality Insights for La Mézière
- The Airbnb seasonality in La Mézière shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Mézière's highest earning potential, with monthly revenues capable of climbing to $1,805, occupancy reaching a high of 55.3%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,198, occupancy could drop to 33.2%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Mézière.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Mézière seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Mézière (2025)
Exploring the top neighborhoods for short-term rentals in La Mézière? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The heart of La Mézière, with easy access to local shops, cafes, and restaurants. A great spot for visitors who want to experience the local life of Brittany. | Eglise Saint-Pierre, Place de L'Église, local markets, cafes, restaurants |
| Parc de la Maillardais | A peaceful residential area with plenty of green space, offering a tranquil getaway for families and nature lovers. Close to parks and walking trails. | Parc de la Maillardais, walking trails, playgrounds, nature reserves |
| Saint-Malo | Just a short drive from La Mézière, this historic town is famous for its walled city and beaches. Ideal for tourists looking for a mix of culture and relaxation. | Saint-Malo Citadel, Grand Bé Island, beaches, restaurants by the sea, Fort National |
| Rennes | The capital of Brittany, known for its vibrant cultural scene, historic architecture, and university life. Attracts young travelers and those looking for excitement. | Parlement de Bretagne, Rennes Cathedral, Thabor Park, historical district, local festivals |
| Dinard | A charming seaside town known for its beautiful beaches and stunning views of the coast. Perfect for visitors seeking a coastal retreat. | Dinard Beach, Promenade du Clair de Lune, Casino Barrière, local seafood restaurants, arts and crafts shops |
| Cancale | Famous for its oysters and beautiful coastal scenery. A great destination for food lovers and those interested in marine life. | Cancale Oysters, Côte Cancalaise, local fish markets, beachfront walks, picturesque harbor |
| La Richardais | A quiet and serene area near the coast, ideal for those looking to escape the hustle and bustle while still being close to attractions. | marina, walking paths, scenic views, local parks, restaurants |
| Pleurtuit | A picturesque town with a rich history and beautiful riverside views. Attracts tourists interested in history and landscapes. | Rance River, historic buildings, local arts and crafts, Rance Walking Trail, Pleurtuit's Market |
Understanding Airbnb License Requirements & STR Laws in La Mézière (2025)
While La Mézière, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Mézière to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Mézière (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Mézièrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Loft House + SPA, 5 min de Rennes
Entire Place • 3 bedrooms
Cozy House 135 m² + Spa, 5 min from Rennes
Entire Place • 3 bedrooms
"La Chèvre" 5 bedrooms from 6 to 14 people.
Entire Place • 5 bedrooms
Accommodation 10 minutes from Rennes, in the countryside
Entire Place • 2 bedrooms
La Mézière apartment + box in the town center
Entire Place • 1 bedroom
~ Quiet in the countryside ~ 4 people
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Mézière (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Mézière based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 1 | $49,721 | 56 | 5.00/5.0 |
| Julien | 1 | $38,882 | 209 | 4.96/5.0 |
| Delphine | 1 | $24,973 | 8 | 4.88/5.0 |
| Annie-Claude | 1 | $18,772 | 589 | 4.99/5.0 |
| Anne Marie | 3 | $16,610 | 323 | 4.72/5.0 |
| Véronique | 1 | $14,920 | 73 | 4.88/5.0 |
| Charlène | 1 | $13,491 | 56 | 4.88/5.0 |
| Edwige | 1 | $12,331 | 250 | 4.77/5.0 |
| Claudine | 1 | $10,023 | 97 | 4.91/5.0 |
| Marie | 1 | $8,974 | 31 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Mézière.
Dive Deeper: Advanced La Mézière STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Mézière. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Mézière Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Mézière
- The La Mézière Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in La Mézière, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
La Mézière Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Mézière
- The dominant room capacity in La Mézière is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in La Mézière, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Mézière.
La Mézière Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Mézière
- The most common guest capacity trend in La Mézière vacation rentals is listings accommodating 8+ guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the La Mézière STR market, accounting for 33.4% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Mézière.
- On average, properties in La Mézière are equipped to host 3.3 guests.
La Mézière Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Mézière
- The most common availability pattern in La Mézière falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Mézière (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Mézière Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
55.6% of total
2 Nights
3 listings
16.7% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in La Mézière is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.3%) of the La Mézière Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in La Mézière, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of La Mézière hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Mézière.
La Mézière Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
5 listings
27.8% of total
Firm
3 listings
16.7% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for La Mézière
- The prevailing Airbnb cancellation policy trend in La Mézière is Flexible, used by 27.8% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.8% market standard in La Mézière.
- Regularly review your cancellation policy against competitors and market demand shifts in La Mézière.
La Mézière STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Mézière
- The overall average booking lead time for vacation rentals in La Mézière is 35 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in La Mézière.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these La Mézière averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Mézière (2025)
Amenity Prevalence
Amenity Insights for La Mézière
- Essential amenities in La Mézière that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Mézière: Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Mézière to stay competitive.
La Mézière Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Mézière
- The typical guest profile for Airbnb in La Mézière consists of primarily domestic travelers (89%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.5% of guests.
- Key international markets include France (88.5%) and United States (1.8%).
- Top languages spoken are French (41.6%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Mézière Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $4,130 | $501.94 | 48% |
| Donges | 11 | $3,861 | $291.19 | 47% |
| Petiville | 12 | $3,000 | $389.95 | 31% |
| Saint Lawrence | 12 | $2,689 | $338.53 | 45% |
| Moulins-le-Carbonnel | 11 | $2,684 | $341.73 | 31% |
| St Clement | 16 | $2,622 | $226.63 | 51% |
| Gonneville-en-Auge | 15 | $2,567 | $229.02 | 36% |
| St Martin | 12 | $2,542 | $213.86 | 51% |
| St Ouen | 16 | $2,521 | $390.35 | 51% |
| St Helier | 71 | $2,338 | $234.31 | 52% |