Kerlouan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Kerlouan in 2025? Explore comprehensive Airbnb analytics for Kerlouan, Brittany, France to uncover income potential. This 2025 STR market report for Kerlouan, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Kerlouan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kerlouan Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kerlouan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kerlouan (2025)
Understanding the monthly revenue variations for Airbnb listings in Kerlouan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kerlouan is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kerlouan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,156 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,284 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kerlouan
Kerlouan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kerlouan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kerlouan:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kerlouan
Average Daily Rate (ADR) Airbnb Trends in Kerlouan (2025)
Effective short term rental pricing strategy in Kerlouan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kerlouan typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Kerlouan
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Airbnb Seasonality Analysis & Trends in Kerlouan (2025)
Peak Season (August, July, September)
- Revenue averages $2,859 per month
- Occupancy rates average 57.2%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,818 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $157
Low Season (January, November, December)
- Revenue drops to average $1,212 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $136
Seasonality Insights for Kerlouan
- The Airbnb seasonality in Kerlouan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kerlouan's highest earning potential, with monthly revenues capable of climbing to $3,445, occupancy reaching a high of 65.6%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $885, occupancy could drop to 21.9%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kerlouan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kerlouan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kerlouan (2025)
Exploring the top neighborhoods for short-term rentals in Kerlouan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Kerlouan | Beautiful beach known for its golden sands and family-friendly atmosphere. Ideal for tourists looking for relaxation and beach activities, making it a prime spot for vacation rentals. | Trezien Beach, Saint-Jean Chapel, Kerlouan Lighthouse, Aquarium of Brest, Les Abers |
| Pointe de Kerlouan | Stunning coastal area with breathtaking views and natural beauty. Great for outdoor enthusiasts and tourists looking to explore Brittany's scenery. | Pointe de Kerlouan, Coastal walking paths, Birdwatching sites, Fishing spots |
| Kerlouan Town Center | The charming town center offers local shops, restaurants, and a glimpse into Breton culture. This area attracts visitors who prefer a more urban experience while staying close to the coast. | Local markets, Breton restaurants, Historic buildings, Cultural events |
| Menhir de Kerlouan | Historical site with ancient standing stones that draws history enthusiasts and tourists interested in archaeology and ancient cultures. A unique attraction in the region. | Menhir standing stones, Guided historical tours |
| Club Nautique de Kerlouan | Water sports enthusiasts flock to this sailing and windsurfing club. Ideal for tourists looking for active vacation options and water-related activities. | Sailing, Windsurfing courses, Beachside bar |
| Ile Vierge | A small island known for its stunning lighthouse and scenic views of the coast. Perfect for day trips and nature lovers looking for tranquility and beauty. | Ile Vierge Lighthouse, Scenic walking trails, Wildlife watching |
| Coastal Path from Kerlouan to Ploudalmézeau | This scenic walking trail offers a unique way to experience Brittany’s coast, ideal for hikers and outdoor enthusiasts. Accommodation along the path can attract those who enjoy walking holidays. | Coastal views, Nature photography spots, Beach access |
| L'Armorique Nature Park | Proximity to this nature park makes it a great location for eco-tourism and nature retreats. Visitors enjoy hiking and exploration of the local flora and fauna. | Hiking trails, Nature tours, Biodiversity watching |
Understanding Airbnb License Requirements & STR Laws in Kerlouan (2025)
With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kerlouan. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kerlouan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 21% licensed listings)
Top Performing Airbnb Properties in Kerlouan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kerlouanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15 people, 20 m from the sea, 8 bedrooms, jacuzzi
Entire Place • 8 bedrooms
Luxury villa, sea view, beach & indoor pool
Entire Place • 4 bedrooms
Villa Nathaniel Pool & Spa
Entire Place • 5 bedrooms
Villa with heated pool closed to the beach
Entire Place • 3 bedrooms
House "with your feet in the water" sea view/beach access
Entire Place • 5 bedrooms
La Maison de Marraine
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kerlouan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kerlouan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leal | 1 | $133,144 | 37 | 4.95/5.0 |
| Aurelia | 1 | $83,198 | 17 | 5.00/5.0 |
| Emilie | 3 | $75,617 | 75 | 4.89/5.0 |
| Julien | 2 | $64,445 | 13 | 4.84/5.0 |
| Yann | 2 | $60,052 | 114 | 4.87/5.0 |
| Elodie | 1 | $43,881 | 37 | 4.97/5.0 |
| Cyril | 2 | $43,753 | 88 | 4.91/5.0 |
| David | 1 | $42,681 | 40 | 5.00/5.0 |
| Emmanuelle | 1 | $30,817 | 28 | 4.93/5.0 |
| Sophie | 1 | $28,177 | 42 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kerlouan.
Dive Deeper: Advanced Kerlouan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kerlouan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKerlouan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kerlouan
- The Kerlouan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kerlouan, House properties are the most common (79.1%), reflecting the local real estate landscape.
- Houses represent a significant 79.1% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique, others (combined 7.7%) offer potential for unique stay experiences.
Kerlouan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kerlouan
- The dominant room capacity in Kerlouan is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.6% of the active Airbnb listings in Kerlouan, indicating a high concentration in these sizes.
- A significant 55.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kerlouan.
Kerlouan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kerlouan
- The most common guest capacity trend in Kerlouan vacation rentals is listings accommodating 6 guests (33%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Kerlouan STR market, accounting for 53.9% of listings.
- 58.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kerlouan.
- On average, properties in Kerlouan are equipped to host 5.2 guests.
Kerlouan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kerlouan
- The most common availability pattern in Kerlouan falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kerlouan (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kerlouan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
18.8% of total
2 Nights
15 listings
18.8% of total
3 Nights
8 listings
10% of total
4-6 Nights
13 listings
16.3% of total
7-29 Nights
11 listings
13.8% of total
30+ Nights
18 listings
22.5% of total
Key Insights
- The most prevalent minimum stay requirement in Kerlouan is 30+ Nights, adopted by 22.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.5%) caters to monthly stays (30+ nights) in Kerlouan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.5% of Kerlouan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kerlouan.
Kerlouan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
3.7% of total
Super Strict 30 Days
2 listings
2.4% of total
Flexible
18 listings
22% of total
Moderate
11 listings
13.4% of total
Firm
25 listings
30.5% of total
Strict
23 listings
28% of total
Cancellation Policy Insights for Kerlouan
- The prevailing Airbnb cancellation policy trend in Kerlouan is Firm, used by 30.5% of listings.
- A majority (58.5%) of hosts in Kerlouan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.5% market standard in Kerlouan.
- Regularly review your cancellation policy against competitors and market demand shifts in Kerlouan.
Kerlouan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kerlouan
- The overall average booking lead time for vacation rentals in Kerlouan is 77 days.
- Guests book furthest in advance for stays during August (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Kerlouan.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Kerlouan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kerlouan (2025)
Amenity Prevalence
Amenity Insights for Kerlouan
- Essential amenities in Kerlouan that guests expect include: Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kerlouan: Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kerlouan to stay competitive.
Kerlouan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kerlouan
- The typical guest profile for Airbnb in Kerlouan consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.9% of guests.
- Key international markets include France (77.9%) and Germany (7.4%).
- Top languages spoken are French (39.1%) followed by English (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kerlouan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ushant | 67 | $2,064 | $146.73 | 53% |
| Île-de-Bréhat | 48 | $2,032 | $222.75 | 44% |
| Lanmodez | 20 | $1,919 | $213.22 | 39% |
| Guern | 13 | $1,787 | $103.35 | 45% |
| Sainte-Brigitte | 10 | $1,636 | $171.64 | 37% |
| Plourin | 15 | $1,546 | $179.27 | 43% |
| Languidic | 41 | $1,413 | $154.81 | 40% |
| Plounéour-Brignogan-Plages | 181 | $1,382 | $189.67 | 37% |
| Le Palais | 224 | $1,375 | $145.48 | 49% |
| Plouider | 23 | $1,360 | $154.47 | 43% |