Airbnb Market Analytics, Statistics and Data in Fougères, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fougères? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fougères:
How much do Airbnb hosts make on average per month in Fougères?
The short-term rental market in Fougères shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,052 per month
- Strong performing properties (top 25%) make $1,650 or more
- Best-in-class properties (top 10%) achieve $2,281+ monthly
- Entry-level properties (bottom 25%) typically earn around $586
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fougères
The market in Fougères shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fougères
Daily rates in Fougères vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $78 or more
- Best-in-class properties (top 10%) pull in $104+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Fougères
Peak Season (August, June, July)
- Revenue peaks at $1531.49 per month
- Occupancy rates reach 69.04%
- Daily rates average $66.17
Shoulder Season
- Revenue averages $1192.00 per month
- Occupancy maintains 50.53%
- Daily rates hold at $62.90
Low Season (November, December, January)
- Revenue drops to $703.07 per month
- Occupancy decreases to 35.35%
- Daily rates adjust to $59.53
Is it still profitable to do Airbnb in Fougères in 2025?
Yes! Fougères demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and monthly revenue averaging $1192 and The market's 106 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fougères
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The historic city center of Fougères features charming architecture and a lively atmosphere, making it appealing for tourists seeking to explore the town's rich history and culture. | Fougères Castle, Église Saint-Sulpice, La Fougères Botanical Garden, Place du Marché, Musée Emmanuel-de-la-Villeon |
| Château de Fougères | A prime location for visitors interested in history and architecture, this area is near the famous Fougères Castle, which draws many tourists. | Fougères Castle, Jardin des Plantes, Le Parc des Promenades |
| Rennes Road | A strategic location for guests wanting easy access to transportation and nearby cities, including Rennes, which is a hub for business and education. | Train station access, Nearby shopping centers, Local diners and cafes |
| Saint-Marc-le-Blanc | This area is ideal for nature lovers and those wanting a quieter stay, with beautiful landscapes and outdoor activities. | Hiking trails, Local farms, Biking routes |
| Local Vineyards | Attracting wine enthusiasts, this area allows guests to experience the local wine culture and scenic countryside. | Vineyard tours, Wine tasting events, Rural landscapes |
| Historical Sites | Fougères is rich in history, and this area offers various historical landmarks, perfect for tourists interested in exploring the past through walking tours. | The Ruins of the Old Town, Historical walking tours, Local museums |
| Market District | Fougères has vibrant market life, making it a lively location for guests who enjoy local produce, crafts, and community activities. | Weekly market, Artisan shops, Local cafés |
| Nature Reserve | Perfect for eco-tourism, this area features stunning natural landscapes and is great for visitors who love hiking and outdoor adventures. | Nature trails, Bird watching, Picnic areas |
Do you need a license for Airbnb in Fougères?
We recommend checking directly with Fougères's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fougères
Suite "La Parenthèse" private Jacuzzi
Entire Place • N/A
Duplex - 3 bedrooms with 3 en-suite bathrooms
Entire Place • 3 bedrooms
Chez Desnos
Entire Place • 2 bedrooms
3 bedroom apartment free parking
Entire Place • 3 bedrooms
"Ô Romeo" - Private Suite
Entire Place • N/A
Close to castle - Quiet, Comfortable, Fully equipped
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Fougères
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maryvonne | 6 | $79,829 | 365 | 4.85/5.0 |
| Jean-Michel Et Marie | 3 | $71,080 | 237 | 4.97/5.0 |
| Karen | 3 | $64,818 | 160 | 4.88/5.0 |
| Véronique | 7 | $55,047 | 567 | 4.87/5.0 |
| Medy | 2 | $54,640 | 158 | 4.80/5.0 |
| Cindy | 1 | $44,537 | 419 | 4.97/5.0 |
| Cherie And John | 1 | $32,361 | 60 | 5.00/5.0 |
| Benjamin | 2 | $31,181 | 88 | 4.74/5.0 |
| Prince BEAU-GARDY | 2 | $24,749 | 66 | 4.61/5.0 |
| Didier | 3 | $23,996 | 186 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fougères
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.3%), with apartment & condo and house properties comprising 93.4% of inventory
- Untapped potential in boutique & hotels, others segments (6.6% combined)
Room Capacity Distribution
Analysis of 106 properties in Fougères shows that 1 bedroom properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (41.5%)
- Least common: 3 bedrooms (6.6%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 106 properties in Fougères reveals that 2 guests properties dominate the market, representing 38.7% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.6% of the market.
Key Insights
- Most common capacity: 2 guests (38.7% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 56.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 106 properties in Fougères, the most common availability pattern is 91-180 days (33% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34% of properties).
Key Insights
- Most common availability window: 91-180 days (33%)
- Most common booking duration: 181-270 days (34%)
- Properties with high availability (180+ days): 51.9%
- Properties with long-term bookings (180+ days): 50.0%
Minimum Stay Distributions
1 Night
45 listings
43.7% of total
2 Nights
46 listings
44.7% of total
3 Nights
8 listings
7.8% of total
4-6 Nights
1 listings
1% of total
30+ Nights
3 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.4%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 96.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1% of total
Flexible
49 listings
49% of total
Moderate
33 listings
33% of total
Firm
9 listings
9% of total
Strict
8 listings
8% of total
Key Insights
- Flexible is the preferred policy at 49.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 82.0% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 53 days
- Shortest booking windows are in Oct, Nov, Jan, averaging 29 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Fougères
Below is the distribution of amenities across listings in Fougères:
Traveler Demographics
Key Insights
- Domestic travelers make up 84% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.1%) and Spain (1.9%)
- French is the top language at 48.9%, followed by English (35.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Spain
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fougères. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| St Martin | 12 | $5,160 | $489.71 | 52% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Auberville | 21 | $3,390 | $262.17 | 37% |
| Gonneville-en-Auge | 12 | $3,125 | $244.98 | 43% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| St Ouen | 13 | $2,820 | $380.77 | 51% |
| Castel | 12 | $2,725 | $221.10 | 56% |
| St Helier | 57 | $2,698 | $222.79 | 56% |
| Meuvaines | 17 | $2,540 | $191.95 | 44% |
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