Airbnb Market Analytics, Statistics and Data in Brest, Brittany, France

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brest? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brest:

Average Daily Rate

$69

Occupancy Rate

49.09%

Annual Revenue

$9,249

Revenue Growth YoY

19.22%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

1109

How much do Airbnb hosts make on average per month in Brest?

The short-term rental market in Brest shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,064 per month
Strong performing properties (top 25%) make $1,536 or more
Best-in-class properties (top 10%) achieve $2,155+ monthly
Entry-level properties (bottom 25%) typically earn around $572

Revenue Variations by Month

Occupancy Rates Throughout the Year in Brest

The market in Brest shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 71% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 28%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Brest

Daily rates in Brest vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $56 per night
Strong performing properties (top 25%) secure $80 or more
Best-in-class properties (top 10%) pull in $120+ per night
Entry-level properties (bottom 25%) earn around $43

Daily Rate Variations by Month

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Seasonality patterns in Brest

Peak Season (June, August, July)

Revenue peaks at $1496.13 per month
Occupancy rates reach 59.08%
Daily rates average $80.02

Shoulder Season

Revenue averages $1174.91 per month
Occupancy maintains 49.13%
Daily rates hold at $75.53

Low Season (November, December, January)

Revenue drops to $726.75 per month
Occupancy decreases to 37.96%
Daily rates adjust to $68.76

Is it still profitable to do Airbnb in Brest in 2025?

Yes! Brest demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and monthly revenue averaging $1175 and As a mature market with 1109 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Brest

Area	Why Choose This Area	Key Attractions
City Center	The heart of Brest with a rich history and a vibrant atmosphere, ideal for tourists wanting to explore cultural sights and local cuisine.	Brest Castle, Océanopolis, Les Ateliers des Capucins, The National Maritime Museum, The Old Port
Plouzané	A peaceful suburban area close to the coast, perfect for families and those who enjoy nature and outdoor activities.	Plage de Portez, Pointe de Saint-Mathieu, Sentier des douaniers, The Naturist Beach, The Chapel of Saint-Mathieu
Saint-Marc	A family-friendly neighborhood with beautiful parks and proximity to the beach, making it great for summer rentals.	Plage du Porge, Parc de la Penfeld, La Salle du Sénéchal, The Botanical Garden
Kéréon	A charming area with a mix of residential life and tourism, known for its port and local restaurants.	The Port of Brest, Local seafood restaurants, The Bridge of Recouvrance, The Capuchin Convent
Recouvrance	A vibrant sector known for its unique architecture and close-knit community, great for immersing in local culture.	The Recouvrance District, Brest Maritime Museum, The Bell Tower, The Botanical Garden of Brest
Gouesnou	A quiet suburb favored by travelers looking for a tranquil stay while being close to the city center.	Parc de la Grève, Gouesnou Beach, Local markets, The Chapel of Saint Barbe
Landerneau	A picturesque town near Brest, perfect for those seeking a serene environment with rich historical appeal.	The Church of Saint-Hernin, Domaine de Trévarez, Landerneau Bridge, Local artisan shops
Le Relecq-Kerhuon	A scenic area that offers a mix of coastal charm and city amenities, suitable for vacationers.	Plage de Kerhuon, The Castle of Kerhuon, Public parks, The Natural Space of Coudray

Do you need a license for Airbnb in Brest?

$137.35

Daily Rate

Top Performing Professional Hosts in Brest

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Aurore	156	$1,871,721	4537	4.38/5.0
Concierge Bb	44	$594,729	737	3.58/5.0
Concierge BNB	48	$578,848	2256	4.19/5.0
Nolwenn	15	$247,230	722	4.14/5.0
Anna	11	$185,685	594	4.38/5.0
Anthony	8	$121,254	1707	4.80/5.0
Elisabeth	33	$113,756	202	3.47/5.0
City Home	14	$100,176	150	4.73/5.0
Peggy	2	$83,374	40	4.99/5.0
Isabelle	8	$79,937	231	4.67/5.0

Additional analytics on vacation rental, real estate, short term rental data in Brest

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (84.1%), with apartment & condo and house properties comprising 97.1% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (3.0% combined)

Room Capacity Distribution

Analysis of 1,109 properties in Brest shows that 1 bedroom properties are most prevalent, making up 49.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.5% of all listings.

Key Insights

Most common: 1 bedroom (49.4%)
Least common: 5+ bedrooms (1.5%)
Market concentration: 66.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,109 properties in Brest reveals that 2 guests properties dominate the market, representing 39.9% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 62.1% of the market.

Key Insights

Most common capacity: 2 guests (39.9% of market)
Least common capacity: 7 guests (0.8% of market)
Average guest capacity: 3.0 guests per property
Market concentration: 62.1% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,109 properties in Brest, the most common availability pattern is 271-366 days (37.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.5% of properties).

Key Insights

Most common availability window: 271-366 days (37.7%)
Most common booking duration: 91-180 days (29.5%)
Properties with high availability (180+ days): 66.7%
Properties with long-term bookings (180+ days): 34.8%

Minimum Stay Distributions

1 Night (42.2%)

1 Night

361 listings

42.2% of total

2 Nights (31.2%)

2 Nights

267 listings

31.2% of total

3 Nights (11.2%)

3 Nights

96 listings

11.2% of total

4-6 Nights (9.5%)

4-6 Nights

81 listings

9.5% of total

7-29 Nights (2.8%)

7-29 Nights

24 listings

2.8% of total

30+ Nights (3%)

30+ Nights

26 listings

3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 73.4%
Mid-length stays (4-6 nights) represent 9.5% of listings
Monthly+ stays (3%) suggest a stable extended-stay market
High market flexibility with 84.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Refundable (0.5%)

Refundable

4 listings

0.5% of total

Non-refundable (0.3%)

Non-refundable

2 listings

0.3% of total

Flexible (30.4%)

Flexible

242 listings

30.4% of total

Moderate (43.8%)

Moderate

348 listings

43.8% of total

Firm (11.2%)

Firm

89 listings

11.2% of total

Strict (13.8%)

Strict

110 listings

13.8% of total

Key Insights

Moderate is the preferred policy at 43.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 74.2% of the market
Strong market consensus around Moderate policies
Non-refundable policies are least common at 0.3% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, May, averaging 65 days
Shortest booking windows are in Dec, Oct, Jan, averaging 29 days
Summer shows the longest average booking window at 62 days, while Winter has the shortest at 30 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Jan when lead times are shortest

Popular Airbnb Amenities in Brest

Below is the distribution of amenities across listings in Brest:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 88.3% of total guests, indicating a dominant local market share.
Primary international markets: Germany (2.2%) and Switzerland (1.2%)
French is the top language at 48.6%, followed by English (34.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%

Recommendations

Target marketing campaigns for Paris and Brest markets
Develop localized content for Germany and Switzerland
Prioritize French and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Brest. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Île-de-Bréhat	45	$2,276	$222.79	45%
Ushant	62	$2,106	$151.88	54%
Lanmodez	20	$1,977	$213.28	40%
Plourin	16	$1,933	$173.21	46%
Langoat	10	$1,744	$106.46	57%
Guern	13	$1,704	$102.91	42%
Sainte-Brigitte	11	$1,704	$162.22	39%
Lanildut	29	$1,592	$143.66	43%
Languidic	37	$1,560	$147.53	43%
Sibiril	48	$1,559	$172.96	41%

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