Airbnb Market Analytics, Statistics and Data in Auray, Brittany, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Auray? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Auray:
How much do Airbnb hosts make on average per month in Auray?
The short-term rental market in Auray shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,179 per month
- Strong performing properties (top 25%) make $1,933 or more
- Best-in-class properties (top 10%) achieve $3,052+ monthly
- Entry-level properties (bottom 25%) typically earn around $627
Revenue Variations by Month
Occupancy Rates Throughout the Year in Auray
The market in Auray shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Auray
Daily rates in Auray vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $86 per night
- Strong performing properties (top 25%) secure $122 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Auray
Peak Season (August, July, June)
- Revenue peaks at $2418.30 per month
- Occupancy rates reach 68.21%
- Daily rates average $109.84
Shoulder Season
- Revenue averages $1476.50 per month
- Occupancy maintains 43.38%
- Daily rates hold at $103.46
Low Season (February, November, January)
- Revenue drops to $955.56 per month
- Occupancy decreases to 31.82%
- Daily rates adjust to $99.76
Is it still profitable to do Airbnb in Auray in 2025?
Yes! Auray demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $1476 and With 217 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Auray
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Port de Saint-Goustan | Charming harbor area known for its picturesque views and historic buildings. Ideal for tourists wishing to experience the vibrant atmosphere of a traditional Breton port. | Saint-Goustan harbor, Historic streets, Local seafood restaurants, Art galleries, Market days |
| Brittany's Greenway | A scenic area perfect for hiking and cycling enthusiasts, providing access to the beautiful landscapes of Brittany. Attracts nature lovers and those looking to escape into tranquil surroundings. | Greenway cycling path, Nature reserves, Lakes, Countryside views, Picnic spots |
| City Center of Auray | The bustling heart of Auray with shops, cafes, and local markets. A convenient location for visitors who want to explore the local culture and amenities. | Local markets, Cafes and bakeries, Historic church of Saint-Laurent, Shopping streets, Artisan shops |
| Auray's History Trail | A historical route that takes visitors through significant sites in Auray's past. Perfect for history buffs and cultural tourists. | Historic buildings, Museums, Guided tours, Cultural events, Educational centers |
| Quiberon Peninsula | A beautiful coastal area known for its stunning beaches and dramatic cliffs. Attracts beachgoers and outdoor adventurers. | Beaches, Cliff walks, Water sports, Scenic viewpoints, Nature parks |
| Crach | Village close to Auray, attracting visitors interested in local Breton culture and quiet countryside experiences. | Artisan shops, Breton festivals, Countryside walks, Local cuisine, Historic sites |
| La Trinité-sur-Mer | A popular seaside resort famous for sailing and water sports. Ideal for visitors wishing to engage in maritime activities. | Harbor, Sailing schools, Beaches, Restaurants, Maritime festivals |
| Carnac Alignments | Famous for its prehistoric standing stones and rich archaeological history. A must-visit for history and archaeology enthusiasts. | Standing stones, Visitor center, Guided tours, Beach nearby, Cultural events |
Do you need a license for Airbnb in Auray?
We recommend checking directly with Auray's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Auray
Charming house in the historic district of Auray
Entire Place • 4 bedrooms
Charming house 2* - Auray port of St Goustan
Entire Place • 3 bedrooms
Quiet and warm little townhouse
Entire Place • 3 bedrooms
Loft "La petit pause Bretonne"
Entire Place • 3 bedrooms
Charming house with character.
Entire Place • 2 bedrooms
Duplex "L 'escale bretonne"
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Auray
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maxime | 11 | $188,460 | 362 | 4.59/5.0 |
| Damien | 4 | $88,667 | 129 | 4.85/5.0 |
| Benoît & Julie | 2 | $76,478 | 444 | 4.89/5.0 |
| Pierre | 3 | $68,093 | 21 | 3.14/5.0 |
| Agnes | 2 | $61,719 | 61 | 4.82/5.0 |
| Fanny - Interhome Group | 4 | $53,429 | 36 | 2.37/5.0 |
| Stephanie | 1 | $49,609 | 32 | 4.91/5.0 |
| Delphine Et Yves | 3 | $48,604 | 352 | 2.82/5.0 |
| Morgane | 1 | $44,471 | 14 | 4.79/5.0 |
| Sylvie | 1 | $38,129 | 60 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Auray
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.3%), with apartment & condo and house properties comprising 98.2% of inventory
- Untapped potential in boutique & hotels segments (1.8% combined)
Room Capacity Distribution
Analysis of 217 properties in Auray shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.2%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 66.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 217 properties in Auray reveals that 2 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.8% of the market.
Key Insights
- Most common capacity: 2 guests (28.6% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 54.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 217 properties in Auray, the most common availability pattern is 271-366 days (48.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.2% of properties).
Key Insights
- Most common availability window: 271-366 days (48.4%)
- Most common booking duration: 31-90 days (33.2%)
- Properties with high availability (180+ days): 79.3%
- Properties with long-term bookings (180+ days): 22.6%
Minimum Stay Distributions
1 Night
32 listings
16.7% of total
2 Nights
68 listings
35.4% of total
3 Nights
32 listings
16.7% of total
4-6 Nights
29 listings
15.1% of total
7-29 Nights
19 listings
9.9% of total
30+ Nights
12 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.1%
- Mid-length stays (4-6 nights) represent 15.1% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 68.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
45 listings
23.9% of total
Moderate
63 listings
33.5% of total
Firm
41 listings
21.8% of total
Strict
39 listings
20.7% of total
Key Insights
- Moderate is the preferred policy at 33.5% of listings
- The market shows a balanced distribution between guest-friendly (57.4%) and strict (42.5%) policies
- Strict policies are least common at 20.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 80 days
- Shortest booking windows are in Nov, Dec, Feb, averaging 39 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Auray
Below is the distribution of amenities across listings in Auray:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.1%) and Germany (3.9%)
- French is the top language at 45.3%, followed by English (35.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Germany
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Auray. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Croix-Chapeau | 15 | $2,338 | $248.36 | 40% |
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Ombrée d'Anjou | 20 | $2,206 | $217.35 | 35% |
| La Couarde-sur-Mer | 228 | $2,194 | $258.80 | 40% |
| Laillé | 12 | $2,143 | $117.91 | 36% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Dragey-Ronthon | 34 | $2,063 | $147.99 | 41% |
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