Auray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Auray in 2025? Explore comprehensive Airbnb analytics for Auray, Brittany, France to uncover income potential. This 2025 STR market report for Auray, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 220 active listings.
Whether you're considering an Airbnb investment in Auray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Auray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Auray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Auray (2025)
Understanding the monthly revenue variations for Airbnb listings in Auray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Auray is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Auray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,404+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,611 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,009 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Auray
Auray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Auray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Auray:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Auray
Average Daily Rate (ADR) Airbnb Trends in Auray (2025)
Effective short term rental pricing strategy in Auray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Auray typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Auray
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Airbnb Seasonality Analysis & Trends in Auray (2025)
Peak Season (August, July, September)
- Revenue averages $1,859 per month
- Occupancy rates average 58.0%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,118 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $103
Low Season (February, March, November)
- Revenue drops to average $836 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $102
Seasonality Insights for Auray
- The Airbnb seasonality in Auray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Auray's highest earning potential, with monthly revenues capable of climbing to $2,344, occupancy reaching a high of 68.9%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $793, occupancy could drop to 31.0%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Auray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Auray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Auray (2025)
Exploring the top neighborhoods for short-term rentals in Auray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port d'Auray | The picturesque harbor area attracts visitors for its scenic views and charming cafes. Ideal for tourists looking to enjoy local gastronomy and waterfront activities. | Saint-Goustan, Port de Saint-Goustan, Les Jardins de Kerguéhennec, Canoe and kayak rentals, Historic boats and fishing charters |
| Bretagne's Historic Center | Auray's historical heart, featuring ancient buildings and strong cultural heritage. Excellent for tourists seeking rich history and traditional Breton culture. | Église Saint-Maurice, Place de la République, Maison des Trépassés, Historic markets, Cultural festivals |
| Le Bono | A charming village known for its beautiful waterfront and peaceful atmosphere. Suitable for guests looking for a relaxing stay close to nature. | Le Bono River, Fishing and boating, Walking trails, Local creperies and seafood restaurants |
| La Côte Sauvage | Stunning coastline featuring dramatic cliffs and beaches. Perfect for adventure-seekers or those wanting to enjoy the sun and sea. | Côte Sauvage beaches, Hiking trails along the coast, Surfing spots, Picnic areas with scenic views |
| Locmariaquer | Nearby site with prehistoric alignments and rich archeological history. Great for history buffs and outdoor enthusiasts. | Alignements de Locmariaquer, Megalithic sites, Kayaking tours, Local artisan shops |
| Auray's Saturday Market | A vibrant market attracting locals and visitors with fresh produce, handmade goods, and local specialties, fostering an authentic Breton experience. | Local produce and food stalls, Crafts and artisanal goods, Live music and cultural events |
| Rhuys Peninsula | A beautiful peninsula offering a mix of beach, countryside, and landscape perfect for vacationers who love nature and tranquility. | Gulf of Morbihan, Nature reserves, Beaches, Walking and biking paths |
| Baden | A quaint village with stunning views and a range of outdoor activities. Ideal for families seeking a peaceful retreat with lovely surroundings. | Ledin beach, Gulf of Morbihan views, Canoeing, Local wildlife and nature |
Understanding Airbnb License Requirements & STR Laws in Auray (2025)
While Auray, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Auray to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Auray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Auraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming house in the historic district of Auray
Entire Place • 4 bedrooms
Charming house with character.
Entire Place • 2 bedrooms
Loft "La petit pause Bretonne"
Entire Place • 3 bedrooms
Duplex "L 'escale bretonne"
Entire Place • 2 bedrooms
House 220 m2 heated pool Auray Morbihan
Entire Place • 4 bedrooms
Charming apartment a short walk to St Goustan
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Auray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Auray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maxime | 13 | $123,423 | 427 | 4.64/5.0 |
| Benoît & Julie | 2 | $65,802 | 444 | 4.89/5.0 |
| Fanny - Interhome Group | 4 | $50,269 | 36 | 4.74/5.0 |
| Pierre | 3 | $49,287 | 21 | 4.71/5.0 |
| Stephanie | 1 | $45,695 | 32 | 4.91/5.0 |
| Sylvie | 2 | $39,785 | 61 | 4.95/5.0 |
| Celine | 3 | $36,301 | 254 | 4.78/5.0 |
| Damien | 3 | $35,831 | 109 | 4.84/5.0 |
| Valérie | 2 | $32,944 | 129 | 4.67/5.0 |
| Gil | 2 | $32,415 | 257 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Auray.
Dive Deeper: Advanced Auray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Auray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAuray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Auray
- The Auray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 220 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Auray, Apartment/Condo properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Auray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Auray
- The dominant room capacity in Auray is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Auray, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Auray.
Auray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Auray
- The most common guest capacity trend in Auray vacation rentals is listings accommodating 2 guests (30.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Auray STR market, accounting for 57.8% of listings.
- 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Auray.
- On average, properties in Auray are equipped to host 3.6 guests.
Auray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Auray
- The most common availability pattern in Auray falls within the 271-366 days range, representing 52.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Auray (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Auray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
15.6% of total
2 Nights
62 listings
29.4% of total
3 Nights
23 listings
10.9% of total
4-6 Nights
31 listings
14.7% of total
7-29 Nights
20 listings
9.5% of total
30+ Nights
42 listings
19.9% of total
Key Insights
- The most prevalent minimum stay requirement in Auray is 2 Nights, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.9%) caters to monthly stays (30+ nights) in Auray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.4% of Auray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Auray.
Auray Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
52 listings
26.4% of total
Moderate
66 listings
33.5% of total
Firm
42 listings
21.3% of total
Strict
37 listings
18.8% of total
Cancellation Policy Insights for Auray
- The prevailing Airbnb cancellation policy trend in Auray is Moderate, used by 33.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.9%) and stricter (40.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.5% market standard in Auray.
- Regularly review your cancellation policy against competitors and market demand shifts in Auray.
Auray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Auray
- The overall average booking lead time for vacation rentals in Auray is 52 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Auray.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Auray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Auray (2025)
Amenity Prevalence
Amenity Insights for Auray
- Popular amenities like Kitchen, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Auray to stay competitive.
Auray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Auray
- The typical guest profile for Airbnb in Auray consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.6% of guests.
- Key international markets include France (82.6%) and Germany (3.6%).
- Top languages spoken are French (43.5%) followed by English (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Auray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 309 | $2,248 | $293.19 | 43% |
| La Flotte | 391 | $2,192 | $247.51 | 45% |
| Sainte-Florence | 11 | $2,153 | $226.29 | 48% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| Île-de-Bréhat | 48 | $2,032 | $222.75 | 44% |
| Le Parc | 13 | $2,027 | $173.93 | 42% |
| Laillé | 11 | $1,982 | $128.54 | 35% |
| La Couarde-sur-Mer | 223 | $1,949 | $257.64 | 40% |
| Croix-Chapeau | 15 | $1,948 | $208.18 | 41% |
| Lanmodez | 20 | $1,919 | $213.22 | 39% |