Airbnb Market Analytics, Statistics and Data in Besançon, Bourgogne – Franche-Comté, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Besançon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Besançon:
How much do Airbnb hosts make on average per month in Besançon?
The short-term rental market in Besançon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,082 per month
- Strong performing properties (top 25%) make $1,659 or more
- Best-in-class properties (top 10%) achieve $2,334+ monthly
- Entry-level properties (bottom 25%) typically earn around $583
Revenue Variations by Month
Occupancy Rates Throughout the Year in Besançon
The market in Besançon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Besançon
Daily rates in Besançon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $59 per night
- Strong performing properties (top 25%) secure $82 or more
- Best-in-class properties (top 10%) pull in $114+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Besançon
Peak Season (June, May, April)
- Revenue peaks at $1471.95 per month
- Occupancy rates reach 55.58%
- Daily rates average $73.54
Shoulder Season
- Revenue averages $1272.82 per month
- Occupancy maintains 49.74%
- Daily rates hold at $70.54
Low Season (November, December, January)
- Revenue drops to $934.84 per month
- Occupancy decreases to 41.72%
- Daily rates adjust to $66.68
Is it still profitable to do Airbnb in Besançon in 2025?
Yes! Besançon demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and monthly revenue averaging $1273 and As a mature market with 594 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Besançon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic heart of Besançon with charming architecture, cobblestone streets, and a vibrant atmosphere. Popular with tourists looking for culture and history. | Citadel of Besançon, Museum of Time, Place de la Révolution, Basilica of Saint-Ferjeux, Comté Museum |
| Saint-Claude | An attractive residential area near the scenic Doubs River, ideal for nature lovers and those who enjoy outdoor activities while still close to the city center. | Doubs River, Parc Micaud, Musee des Beaux-Arts, Montfaucon Hill |
| Battant District | An off-the-beaten-path neighborhood known for its local vibe, artisan shops, and proximity to the river, appealing to those seeking an authentic experience. | Saint-Jacques Church, Local artisan boutiques, Walk along the Doubs |
| Grette | Family-friendly area offering more spacious accommodations and parks, perfect for families or longer stays with children. | Parc de la Grette, Espace Multifonctionnel, Sports facilities |
| Tilleroyes | A suburban area with a blend of modern amenities and green parks, popular with families and travelers who prefer a quieter atmosphere. | Natural parks, Local eateries, Community center |
| La Plante | Modern neighborhood with easy access to public transportation, great for those who want to explore the city without being in the middle of the tourist spots. | TGV station, Community park, Local shopping |
| Besançon City Center | Vibrant and bustling area full of shops, restaurants, and attractions, perfect for visitors wanting a central location to explore the city. | Tour de la Pelote, Shopping streets, City park, Restaurants |
| Châteaufarine | Growing business district with new developments and increasing demand for short-term rentals, appealing to business travelers and professionals. | Shopping center, Business parks, Nearby transport links |
Do you need a license for Airbnb in Besançon?
We recommend checking directly with Besançon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Besançon
3 Air-conditioned apartments Gare Viotte |10 prsn
Entire Place • 3 bedrooms
1734 mansion Parking - City Center
Entire Place • 4 bedrooms
3 apartments in 1, charming Medieval district
Entire Place • 2 bedrooms
Appart t 4 spacieux
Entire Place • 3 bedrooms
Maison Flore
Entire Place • 5 bedrooms
Bel apartment Préfecture
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Besançon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Océane Et Loïc | 31 | $659,248 | 939 | 4.38/5.0 |
| Conciergerie Besançon | 10 | $186,251 | 198 | 4.21/5.0 |
| Corentin | 8 | $128,239 | 936 | 4.86/5.0 |
| Chr | 9 | $111,090 | 70 | 3.42/5.0 |
| Stephane | 7 | $95,119 | 313 | 4.79/5.0 |
| François | 3 | $72,024 | 548 | 4.83/5.0 |
| Yanis | 2 | $67,436 | 79 | 2.23/5.0 |
| Romain | 4 | $65,400 | 704 | 4.71/5.0 |
| Hélène | 3 | $64,634 | 418 | 4.53/5.0 |
| Fabrice | 1 | $61,043 | 55 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Besançon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.7%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 594 properties in Besançon shows that 1 bedroom properties are most prevalent, making up 52% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (52%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 594 properties in Besançon reveals that 2 guests properties dominate the market, representing 40.6% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 65.2% of the market.
Key Insights
- Most common capacity: 2 guests (40.6% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 65.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 594 properties in Besançon, the most common availability pattern is 271-366 days (30% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.9% of properties).
Key Insights
- Most common availability window: 271-366 days (30%)
- Most common booking duration: 181-270 days (27.9%)
- Properties with high availability (180+ days): 56.2%
- Properties with long-term bookings (180+ days): 45.1%
Minimum Stay Distributions
1 Night
221 listings
43.9% of total
2 Nights
166 listings
33% of total
3 Nights
35 listings
7% of total
4-6 Nights
26 listings
5.2% of total
7-29 Nights
10 listings
2% of total
30+ Nights
45 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
228 listings
46.1% of total
Moderate
155 listings
31.3% of total
Firm
70 listings
14.1% of total
Strict
42 listings
8.5% of total
Key Insights
- Flexible is the preferred policy at 46.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.4% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 8.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 52 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 34 days
- Summer shows the longest average booking window at 46 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 46 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Besançon
Below is the distribution of amenities across listings in Besançon:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (6.6%) and Switzerland (4.2%)
- French is the top language at 44.1%, followed by English (35.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Paris and Besançon markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Besançon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Bönigen | 30 | $4,720 | $264.64 | 63% |
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