Saint-Marcel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bourgogne – Franche-Comté, France
Is Airbnb profitable in Saint-Marcel in 2025? Explore comprehensive Airbnb analytics for Saint-Marcel, Bourgogne – Franche-Comté, France to uncover income potential. This 2025 STR market report for Saint-Marcel, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Saint-Marcel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Marcel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Marcel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Marcel (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Marcel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Marcel is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Marcel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,345+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,450 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $484, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Marcel
Saint-Marcel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Marcel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Marcel:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Marcel
Average Daily Rate (ADR) Airbnb Trends in Saint-Marcel (2025)
Effective short term rental pricing strategy in Saint-Marcel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Marcel typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Marcel
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Airbnb Seasonality Analysis & Trends in Saint-Marcel (2025)
Peak Season (August, September, July)
- Revenue averages $1,569 per month
- Occupancy rates average 48.2%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,073 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $107
Low Season (January, June, November)
- Revenue drops to average $737 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $93
Seasonality Insights for Saint-Marcel
- The Airbnb seasonality in Saint-Marcel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Marcel's highest earning potential, with monthly revenues capable of climbing to $1,777, occupancy reaching a high of 51.9%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $694, occupancy could drop to 28.0%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Marcel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Marcel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Marcel (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Marcel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Marcel Town Center | The central hub of Saint-Marcel, offering convenient access to local shops, restaurants, and public transport. Ideal for guests wanting to explore the town and its surroundings easily. | Local markets, Saint-Marcel Church, Nearby parks, Restaurants, Cafés |
| Burgundy Wine Country | A picturesque area known for its vineyards and scenic landscapes, perfect for wine enthusiasts. Attracts tourists interested in wine tasting and rural experiences. | Vineyard tours, Wine tasting events, Regional cuisine, Cultural festivals |
| Saône River | Offering beautiful river views and walking paths, this area is wonderful for nature lovers and guests looking for a peaceful stay with outdoor activities. | Saône River walks, Fishing spots, Cycling routes, Picnic areas |
| Cultural Heritage Sites | Home to historical buildings and landmarks that showcase the region's rich history, appealing to those interested in culture and heritage tourism. | Historical monuments, Museums, Art galleries, Local heritage sites |
| Nearby Cities (Dijon, Chalon-sur-Saône) | Strategically located for those wishing to explore larger urban centers, with access to urban amenities and attractions while providing a quieter stay in Saint-Marcel. | Dijon markets, Cultural festivals, Historic districts, Shopping areas |
| Nature Trails and Parks | Surrounded by beautiful parks and trails, suitable for hiking and outdoor activities, attracting guests who appreciate nature and adventure. | Nature reserves, Hiking trails, Picnic spots, Wildlife watching |
| Local Culinary Experiences | Renowned for its gastronomy, attracting food lovers looking for authentic local dishes and cooking classes. | Cooking classes, Local restaurants, Food markets, Wine and cheese tastings |
| Art and Craft Markets | An area celebrating local artists and craftsmen, attracting visitors interested in unique handmade goods and cultural experiences. | Artisan markets, Craft fairs, Workshops, Local art galleries |
Understanding Airbnb License Requirements & STR Laws in Saint-Marcel (2025)
While Saint-Marcel, Bourgogne – Franche-Comté, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Marcel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Marcel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Marcelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
les cottages de Carine
Entire Place • 2 bedrooms
House 3 min chalon with free parking nearby
Entire Place • 3 bedrooms
Carine's Garden Cottage next to Giverny
Entire Place • 1 bedroom
Cottage Terrace de Carine Next to Giverny
Entire Place • 1 bedroom
"Casa Sôma"
Entire Place • 3 bedrooms
La Petite Marette
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Marcel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Marcel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carine | 3 | $72,163 | 81 | 4.96/5.0 |
| Justine | 2 | $38,523 | 86 | 4.83/5.0 |
| Bach-Yen | 2 | $19,057 | 179 | 4.83/5.0 |
| Véronique | 2 | $17,473 | 164 | 4.95/5.0 |
| Claudine | 1 | $15,102 | 39 | 4.85/5.0 |
| Fabienne | 1 | $13,441 | 146 | 4.95/5.0 |
| Patricia | 1 | $12,660 | 102 | 4.96/5.0 |
| Minh-Duc | 1 | $12,286 | 96 | 4.77/5.0 |
| Marylène | 1 | $12,126 | 64 | 4.84/5.0 |
| Jean-Philippe | 1 | $10,400 | 182 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Marcel.
Dive Deeper: Advanced Saint-Marcel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Marcel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Marcel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Marcel
- The Saint-Marcel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Marcel, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- The presence of 17.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Saint-Marcel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Marcel
- The dominant room capacity in Saint-Marcel is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.4% of the active Airbnb listings in Saint-Marcel, indicating a high concentration in these sizes.
- With over half the market (55.2%) consisting of studios or 1-bedroom units, Saint-Marcel is particularly well-suited for individuals or couples.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Marcel.
Saint-Marcel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Marcel
- The most common guest capacity trend in Saint-Marcel vacation rentals is listings accommodating 2 guests (34.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Marcel STR market, accounting for 55.2% of listings.
- 24.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Marcel.
- On average, properties in Saint-Marcel are equipped to host 3.5 guests.
Saint-Marcel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Marcel
- The most common availability pattern in Saint-Marcel falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Marcel (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Marcel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
51.7% of total
2 Nights
9 listings
31% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
4 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Marcel is 1 Night, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.7%) of the Saint-Marcel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Saint-Marcel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.7% of Saint-Marcel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Marcel.
Saint-Marcel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
33.3% of total
Moderate
10 listings
37% of total
Firm
3 listings
11.1% of total
Strict
5 listings
18.5% of total
Cancellation Policy Insights for Saint-Marcel
- The prevailing Airbnb cancellation policy trend in Saint-Marcel is Moderate, used by 37% of listings.
- The market strongly favors guest-friendly terms, with 70.3% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Marcel may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Saint-Marcel.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Marcel.
Saint-Marcel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Marcel
- The overall average booking lead time for vacation rentals in Saint-Marcel is 31 days.
- Guests book furthest in advance for stays during May (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Saint-Marcel.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Marcel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Marcel (2025)
Amenity Prevalence
Amenity Insights for Saint-Marcel
- Essential amenities in Saint-Marcel that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Marcel: Heating, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Marcel to stay competitive.
Saint-Marcel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Marcel
- The typical guest profile for Airbnb in Saint-Marcel consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.7% of guests.
- Key international markets include France (77.7%) and Netherlands (4.2%).
- Top languages spoken are French (42.5%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Marcel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 15 | $4,347 | $318.08 | 37% |
| Puligny-Montrachet | 13 | $3,980 | $459.77 | 40% |
| Corgoloin | 10 | $3,393 | $292.83 | 43% |
| Juliénas | 11 | $3,311 | $293.31 | 46% |
| Verdelot | 14 | $2,890 | $295.37 | 43% |
| Achères-la-Forêt | 40 | $2,773 | $281.99 | 44% |
| Tournan-en-Brie | 19 | $2,614 | $234.21 | 40% |
| Souvigny | 27 | $2,570 | $349.32 | 34% |
| Romanèche-Thorins | 14 | $2,558 | $245.02 | 40% |
| Rully | 21 | $2,526 | $188.90 | 41% |