Gray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bourgogne – Franche-Comté, France
Is Airbnb profitable in Gray in 2025? Explore comprehensive Airbnb analytics for Gray, Bourgogne – Franche-Comté, France to uncover income potential. This 2025 STR market report for Gray, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Gray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gray (2025)
Understanding the monthly revenue variations for Airbnb listings in Gray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gray is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,625+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $582 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $290, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gray
Gray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gray:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gray
Average Daily Rate (ADR) Airbnb Trends in Gray (2025)
Effective short term rental pricing strategy in Gray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gray typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $87+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Gray
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Airbnb Seasonality Analysis & Trends in Gray (2025)
Peak Season (March, June, July)
- Revenue averages $954 per month
- Occupancy rates average 40.7%
- Daily rates average $67
Shoulder Season
- Revenue averages $785 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $61
Low Season (January, August, November)
- Revenue drops to average $606 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $60
Seasonality Insights for Gray
- The Airbnb seasonality in Gray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gray's highest earning potential, with monthly revenues capable of climbing to $1,130, occupancy reaching a high of 51.2%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $527, occupancy could drop to 27.1%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gray (2025)
Exploring the top neighborhoods for short-term rentals in Gray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gray Town Center | The historical heart of Gray with charming architecture and a welcoming atmosphere. It attracts tourists interested in local culture and history, making it a prime location for Airbnb hosts. | Saint-Germain Church, Museum of Gray, Town Hall, Place du Général de Gaulle, Historic streets of Gray |
| Saône River Banks | Picturesque riverside area perfect for those seeking a tranquil stay with beautiful views and opportunities for outdoor activities. It's popular among nature lovers and families. | Saône River promenade, Parks along the river, Fishing spots, Cycling paths, Picnic areas |
| La Grande Rue | The main street in Gray featuring a variety of shops, cafes, and restaurants. It’s a bustling area that attracts visitors looking for convenience and local cuisine. | Local boutiques, Cafés and restaurants, Weekly market, Cultural events, Shopping opportunities |
| Gray Markets | Known for its vibrant markets that offer local products and fresh produce. This area appeals to tourists who enjoy authentic local experiences and culinary delights. | Weekly farmers market, Artisan stalls, Culinary workshops, Local delicacies, Craft fairs |
| Historical Sites | Surrounded by historical landmarks that reflect the rich heritage of Gray and the Bourgogne region. This area is perfect for history enthusiasts and cultural travelers. | Château de Gray, Ancient city walls, Historical museums, Heritage walks, Guided tours |
| Wine Country | Located near vineyards that produce the famous Burgundy wines. It attracts wine enthusiasts and travelers looking for wine tasting experiences and vineyard tours. | Vineyard tours, Wine tasting, Wine festivals, Gastronomic meals, Charming wine villages |
| Outdoor Recreation Areas | Surrounded by nature and parks that offer numerous outdoor activities including hiking, cycling, and boating. Ideal for adventure seekers and families. | Local parks, Hiking trails, Biking paths, Boating on the river, Picnic spots |
| Cultural Events Hub | This area hosts various cultural events throughout the year, appealing to tourists interested in local traditions, music, and art. | Festivals, Concerts, Art exhibitions, Theater performances, Local celebrations |
Understanding Airbnb License Requirements & STR Laws in Gray (2025)
While Gray, Bourgogne – Franche-Comté, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Graybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Romantic suite with hot tub & sauna
Entire Place • 1 bedroom
Gîte * * * Le Grenier * * * GRAY
Entire Place • 2 bedrooms
Spacious apartment in the center of Gray
Entire Place • 3 bedrooms
Atypical apartment in the heart of the city of Gray
Entire Place • 1 bedroom
Apartment on the banks of the Saône
Entire Place • 1 bedroom
Gray Apartment-Sauna
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fanny | 1 | $28,959 | 81 | 4.96/5.0 |
| Benoit | 1 | $15,457 | 57 | 4.96/5.0 |
| Audrey | 3 | $12,233 | 243 | 4.49/5.0 |
| Anthony | 2 | $11,023 | 81 | 4.67/5.0 |
| Louise Marie | 1 | $10,408 | 27 | 4.89/5.0 |
| Florian | 1 | $10,366 | 181 | 4.75/5.0 |
| Josette | 1 | $7,572 | 27 | 5.00/5.0 |
| Aurelien | 1 | $6,866 | 116 | 4.98/5.0 |
| Baptiste | 1 | $6,239 | 72 | 4.76/5.0 |
| Francois-Henri | 1 | $6,079 | 28 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gray.
Dive Deeper: Advanced Gray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gray
- The Gray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gray, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
Gray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gray
- The dominant room capacity in Gray is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Gray, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Gray is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Gray.
Gray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gray
- The most common guest capacity trend in Gray vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Gray STR market, accounting for 65.0% of listings.
- A significant 45.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Gray.
- On average, properties in Gray are equipped to host 2.6 guests.
Gray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gray
- The most common availability pattern in Gray falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gray (55%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
70% of total
2 Nights
3 listings
15% of total
3 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Gray is 1 Night, adopted by 70% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Gray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70% of Gray hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gray.
Gray Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
7 listings
36.8% of total
Firm
1 listings
5.3% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Gray
- The prevailing Airbnb cancellation policy trend in Gray is Flexible, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 78.9% of listings offering Flexible or Moderate policies. This suggests guests in Gray may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Gray.
- Regularly review your cancellation policy against competitors and market demand shifts in Gray.
Gray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gray
- The overall average booking lead time for vacation rentals in Gray is 24 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Gray.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Gray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gray (2025)
Amenity Prevalence
Amenity Insights for Gray
- Essential amenities in Gray that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gray: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gray to stay competitive.
Gray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gray
- The typical guest profile for Airbnb in Gray consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.2% of guests.
- Key international markets include France (80.2%) and Belgium (5%).
- Top languages spoken are French (43.7%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Dijon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 17 | $5,990 | $662.97 | 39% |
| Épinac | 16 | $4,147 | $308.40 | 37% |
| Seytroux | 18 | $3,351 | $339.81 | 40% |
| Corgoloin | 10 | $3,315 | $296.09 | 46% |
| La Côte-d'Arbroz | 41 | $3,148 | $421.19 | 36% |
| Puligny-Montrachet | 16 | $3,142 | $352.42 | 42% |
| Ventron | 80 | $2,984 | $295.05 | 37% |
| Juliénas | 14 | $2,971 | $254.39 | 39% |
| Rully | 20 | $2,966 | $205.00 | 43% |
| Romanèche-Thorins | 14 | $2,936 | $252.96 | 40% |